How Yola vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Yola and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
A Showdown of Page Builders: Instapage, Yola, and Fluent Forms
Imagine if choosing a landing page builder was as thrilling as selecting your favorite superhero for a mission. Just as heroes represent unique strengths, each of our contenders—Instapage, Yola, and Fluent Forms—has its unique attributes that can transform your marketing strategy. While Yola is known for its simplicity and Fluent Forms excels in form creation, Instapage stands out as a true champion for marketers who are serious about optimizing their conversions. This article dives deep into the strengths and weaknesses of these three platforms to help you determine which is best for your needs. With a focus on features, performance, usability, support, and pricing, we aim to guide your decision-making process in a friendly, informative manner.
Meet the Challengers: A Brief Overview
In this round, let’s warmly introduce our contenders: Instapage, Yola, and Fluent Forms, each holding a special place in the hearts of digital marketers. Yola appeals to users looking for a straightforward approach to website building and landing page creation, with its drag-and-drop functionalities revered for being user-friendly. On the other hand, Fluent Forms caters to those who prioritize comprehensive form-building capabilities, offering a wide array of customization options that leave users delighted. However, we'll primarily shine the spotlight on Instapage, an innovative platform built for marketers. Instapage is acclaimed for its robust features aimed at enhancing conversion rates—empowering users to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and customer loyalty. Each platform boasts its specialties, making the choice highly dependent on individual marketing goals and approaches.
Feature Showdown: What’s Inside the Toolbox?
Template Variety and User Experience Insights
Diving into the treasure trove of features, we initiate our comparison by evaluating template variety and user experience. Yola champions simplicity with a selection of templates suitable for most small businesses. Its ease of use allows quick setup, although it may lack the depth some users crave. Fluent Forms impresses with numerous form templates and unique setups, ideal for capturing leads with seamless integration into existing workflows. However, it may intimidate newcomers due to its form-centric focus. Enter Instapage with its extensive library of beautifully designed, high-converting templates. A standout feature of Instapage is its superior customization capabilities, allowing marketers to tweak every detail of their landing page to align perfectly with brand needs. Whether optimizing for mobile or desktop, Instapage ensures that navigating the platform feels like a breeze, making it a popular choice among both beginners and seasoned marketers alike.
Instapage: Crafting Tailored Experiences for Success
With such a crowded marketplace, what truly sets Instapage apart? The answer lies in its unparalleled emphasis on customization and conversion optimization tools. As marketers, having the ability to personalize landing pages to fit specific campaigns is invaluable. Instapage offers features like A/B testing, analytics, and dynamic text replacement that equip marketers with the tools needed to increase conversion rates with challenges like budget restrictions. With Instapage, you’re not merely utilizing a tool; you’re partnering with a platform designed to cultivate success. Its seamless integrations mean your marketing stack stays intact, and its sophisticated tracking systems provide insights into user engagement, leading to actions that build trust and loyalty among customers. When it comes to optimizing brands for the digital landscape, Instapage is truly the ultimate go-to solution.
Next Round: The Need for Speed and Performance
Let’s shift gears and address a critical aspect of landing pages—speed and performance. Think of how frustrating it is to wait for your favorite online store to load; slow websites are akin to standing in a long line at a coffee shop. To retain user attention and ensure a smooth experience, landing pages must load in seconds! A thorough analysis of performance metrics shows key differences between platforms. Now, let’s investigate how each contender fares.
Speed Advantages of Instapage:
- High-speed server response, ensuring landing pages load quickly.
- Optimized for mobile performance, adapting swiftly to users on the go.
- Integrated CDN (Content Delivery Network) enhances page load times.
- User-friendly caching mechanisms that keep the load times minimal.
Speed Advantages of Yola:
- Simple setup that allows for quick loading of core features.
- Responsive design structures that improve mobile loading performance.
- Basic optimization features for images and media.
Speed Advantages of Fluent Forms:
- Efficient form processes that don't hinder page performance.
- Integration-friendly setups designed for speed when using third-party plugins.
- Accessibility traits built to reduce loading times across devices.
Analyzing speed and performance reveals that while all three platforms have merits, Instapage consistently leads the pack. With its focus on user experience and fast load times, it proves invaluable for marketers needing to capture attention quickly in our fast-paced digital landscape.
Usability and Learning Curve: Navigating the Platforms
User experience remains a paramount consideration when choosing a landing page builder. Instapage welcomes newcomers with a well-designed interface that is intuitive and streamlined. Its tutorials and support resources are valuable assets that simplify the learning process, ensuring users can hit the ground running. Yola, with its drag-and-drop features, also offers an approachable experience for first-time users, though its slightly more rigid structure may deter those seeking deeper customization options. On the flip side, Fluent Forms may require a tad more exploration, as its extensive features can be overwhelming for new users. However, once the basics are grasped, users will appreciate the depth available for advanced applications. Ultimately, regardless of where you embark on your journey, all three platforms guide you toward gradually mastering the art of crafting effective landing pages.
Support Systems: Your Reliable Sidekicks
A sturdy support system is essential in overcoming obstacles while using any software. Picture the customer support teams as loyal sidekicks, always standing by to assist. Instapage shines in this realm, offering robust customer service through chat, email, and phone support options. Their comprehensive knowledge base gives users handy resources for quick solutions. Yola's support is commendable, with responsive email support and a user-friendly community forum, providing a solid backup for users who seek guidance. Fluent Forms also offers dedicated support but primarily focuses on email assistance and extensive documentation, which may leave some users wanting real-time answers during urgent matters. Each platform brings its advantages to the table, making it crucial for users to assess the kind of support that best aligns with their preferences.
Pricing and Plans: Finding the Right Fit
When it comes to pricing, transparency is key. Instapage's plans are structured around value, offering various tiers suited to differing budgets and needs, ensuring users get excellent return on investment through increased conversions. Yola proposes a more budget-friendly option for newcomers, ideal for startups aiming to launch quickly without excessive initial costs. Fluent Forms operates on a flexible model based on features, allowing users to tailor plans that best meet their form-building requirements. We encourage potential users to analyze their specific marketing goals and budget constraints when evaluating options, as the best choice ultimately hinges on unique needs.
In wrapping up this friendly comparison, it’s evident that while Instapage, Yola, and Fluent Forms possess unique strengths, marketers in search of optimization and conversion should consider Instapage as their top option. Each contender has its niche, and understanding your priorities—be it features, support, or pricing—will help clarify which platform suits your needs best. We invite you to experience Instapage firsthand through a free trial or demo to see how it can supercharge your marketing efforts and deliver the relevant landing page experiences you seek.
