How Wix vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Wix and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Wix vs. 1&1 Website Builder – The Clash of the Titans
Choosing the right landing page builder can feel like assembling your dream team of marketing superheroes. Each contender boasts unique powers, ready to boost your online presence and conversions. Instapage, Wix, and 1&1 Website Builder enter this arena with their strengths and specialties, promising a showdown that not only enlightens but entertains. Think of Instapage as the adept marksman, honing in on conversion success with precision landing page designs that resonate with audiences. Meanwhile, Wix presents itself as the versatile juggler, juggling ease of use and extensive features to craft stunning websites with flair. 1&1 likes to step into the ring as the dependable powerhouse, extending reliable support alongside a straightforward approach to website building. Together, let's unpack the unique offerings of each platform, so you can confidently select the best ally for your marketing strategies.
Meet the Competitors: Titans of the Web Builder Arena
In our digital marketing showdown, we have three noteworthy contenders: Instapage, Wix, and 1&1 Website Builder. Each platform brings its flair to the table, vying to elevate your landing page experience. Instapage is cherished among marketers for its specialization in creating high-converting landing pages, empowering users to reduce costs and foster brand trust through tailored experiences. Wix arrives as the all-in-one website builder, renowned for its sleek design tools and variety of templates aimed at businesses and entrepreneurs wanting to showcase their products creatively. Lastly, 1&1 Website Builder positions itself as a user-friendly solution, appealing to novices who seek reliable functionalities combined with solid customer support. While they each claim to be the best, the choice relies on understanding their unique advantages and how they align with your marketing goals.
Round One: Features Showdown – Variety Meets Usability
Template Pools and User Friendliness
When diving into the feature sets of these platforms, template variety and user experience take center stage. Wix impresses with its expansive library of over 500 designer templates that cater to multiple industries, enabling users to create visually stunning websites. The drag-and-drop interface is intuitive, allowing users to customize layouts effortlessly and ask ‘what if’ about design implementation without any coding knowledge. In contrast, 1&1 Website Builder simplifies the process for users seeking a straightforward approach, offering over 100 templates that come with easy editing options that do not require technical knowledge. On the other hand, Instapage offers a more targeted approach to templates, honing in on conversion-driven designs that help marketers craft landing pages that convert visitors into customers. With over 500 customizable templates designed for optimum performance, you can amplify relevance and foster focused engagement.
Instapage: Tailored Customization and Conversion Mastery
Instapage transcends being just a landing page builder and morphs into marketers' indispensable ally. It champions unmatched customization through its powerful editor, allowing users to effortlessly tailor their landing pages to meet specific campaign goals. This robust platform focuses on conversion optimization, encouraging brands to create stunning content that resonates with their audiences. The ability to A/B test designs effortlessly can boost conversion rates significantly, and the built-in analytics ensure users can track performance closely. By eliminating unnecessary costs and providing a streamlined user experience, Instapage empowers marketers to craft relevant landing page experiences seamlessly, enhancing brand trust and customer loyalty—a must for successful marketing initiatives.
Round Two: Speed and Performance - The Need for Rapid Processing
Website speed is more than just an afterthought; it's the core of user experience. Imagine standing in line at your favorite coffee spot, eagerly awaiting that sip of caffeine. Now imagine if the line moves ever so slowly—it could turn into a frustrating wait that ruins your day! The same principle applies online. Fast-loading landing pages create a positive first impression, maintaining user engagement and fostering conversions. A quick load time ensures that visitors stay on your page and don’t bounce due to impatience. Let’s break down how each contender stacks up in the speed department.
Instapage Advantages:
- Built-in AMP support for enhanced speed and performance for mobile users
- Smart Traffic feature to optimize load times based on user behavior
- Custom domain capability for faster response times
- Cloud hosting guarantees quick loading across all pages
Wix Advantages:
- Managed hosting improves uptime and speed
- Advanced web optimization tools for faster site performance
- Content Delivery Network (CDN) usage ensures speed across global locations
1&1 Website Builder Advantages:
- Internal performance optimization enhances load speeds for users
- Reliance on SSD storage for faster data retrieval
- Dedicated servers minimize downtime and improve site responsiveness
Speed and performance rank high in the battle of these landing page builders. Instapage excels with its dedicated optimizations, ensuring users harness fast-loading pages that facilitate conversions. While Wix and 1&1 offer respectable performance, especially for general website building, when it comes to superior landing page speed that impacts conversion rates, Instapage stands out as the true champion.
Round Three: Usability and the Learning Journey
Embracing a welcoming tone, usability is crucial when selecting a landing page builder, and all three contenders strive to accommodate newcomers and seasoned pros alike. Instapage’s user interface is incredibly clear, ensuring users can navigate through features without feeling overwhelmed. With numerous tutorial videos and onboarding support, users can become proficient in no time. Wix also shines in this regard, encouraging user creativity through its straightforward drag-and-drop functionality, requiring zero coding knowledge. 1&1 Website Builder takes a familiar stance with its easy-to-follow guidance, making it simple for users to follow steps and create attractive websites without any hassle. Regardless of your starting point, each platform makes the learning curve more manageable, ensuring a smoother climb to expertise.
Round Four: Support Network – Your Safety Net
Imagine customer support as your trusty sidekicks, always at your service. Instapage’s customer support shines with reliable chat and email assistance, ensuring users receive prompt responses to queries. Their comprehensive resource center is packed with articles and guides that empower users to find solutions independently. Wix bolsters its offerings by facilitating customer support through various channels including live chat, phone support, and an extensive help center packed with video tutorials. Meanwhile, 1&1 Website Builder focuses on personal customer support with an interactive team reachable via chat or phone, ensuring beginners and experienced users alike can navigate challenges effortlessly. Overall, each platform displays different levels of support to cater to diverse user needs, making for an approachable experience.
Round Five: Cost Structures – Finding Your Best Fit
The pricing structures of Instapage, Wix, and 1&1 Website Builder vary to complement their unique offerings. Instapage offers customizable plans that ensure flexibility based on individual needs, focusing primarily on high-quality conversions. Wix provides tiered pricing plans that cater to varying needs that allow for limitless creative potential. In contrast, 1&1 Website Builder offers competitive pricing that appeals to those seeking a straightforward and cost-effective solution. Each platform has distinct advantages in terms of cost efficiency, yet prospective users need to consider their specific goals when evaluating which platform provides the most value.
In conclusion, each platform shines in its category yet the optimal choice will depend on your unique needs and objectives. Instapage stands out for its specialized focus on landing page performance and conversion optimization, while Wix and 1&1 offer flexible website building solutions. Explore which platform aligns best with your marketing aims, and if vibrant landing pages designed for superior conversion rates are high on your agenda, consider trying Instapage with its free trial or demo to experience its power firsthand.
