How Weebly vs. Split.io vs. Instapage stack up against each other

Compare Instapage with Weebly and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Weebly and Split.io.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Weebly vs. Split.io – Who Takes the Crown?

Choosing the right landing page builder can feel akin to assembling an elite squad for a mission – each contender brings a unique skill set to the table. Imagine, if you will, that Instapage, Weebly, and Split.io are marketing superheroes, each with distinctive powers designed to aid you in your quest for higher conversion rates. This article is designed to guide you through the choice of these tools, ensuring you select the right champion for your marketing needs. Instapage is particularly notable, as it empowers marketers to create tailored landing pages that enhance brand trust and customer loyalty, ultimately driving conversions. In-depth examinations of each platform will help clarify where they excel and how they can serve your particular objectives. Get ready for an entertaining and informative ride as we break down what makes each of these tools unique, revealing their strengths and potential drawbacks. From features to support options, we will leave no stone unturned in this battle for landing page supremacy.

Introducing the Three Heavyweights

In the corner, we have Instapage, the heavyweight champion of high-converting landing pages, known for its powerful features that not only help in building pages but also optimizing them for maximum conversions. Nestled alongside is Weebly, celebrated for its user-friendliness and versatility, making it a popular choice among small business owners and DIY enthusiasts. Finally, Split.io enters the ring, a formidable competitor specializing in experimentation and feature flagging—a unique angle that helps businesses test their landing page strategies effectively. Each of these contenders brings something different, presenting a compelling case for why they may be the best choice for various marketing needs. As we navigate through their standout features, unique advantages, and potential weaknesses, you'll get a clearer picture of which platform aligns best with your marketing aspirations.

Round One - Features: A Showdown

Template Selection and User Experience

Both Instapage and Weebly shine in the area of template variety, offering many designs to cater to diverse marketing goals. Instapage boasts a library filled with professionally crafted templates that are easily customizable, encouraging marketers to forge a unique brand identity without sacrificing functionality. In contrast, Weebly presents a more simplified approach, with user-friendly drag-and-drop capabilities that make building a landing page straightforward, even for beginners. Split.io, while not featuring conventional templates, helps marketers run experiments based on customizable features, enabling them to discover what resonates best with their audience. Each tool's approach to usability and design reflects its target user, paving the way for differing experiences. Marketers looking for extensive options and power might lean toward Instapage, while those favoring a simple, efficient build will find Weebly appealing.

Instapage: Your Ally for Customization and Optimization

Instapage stands out prominently when discussing customization and optimization tools, which are integral for boosting conversion rates. This platform offers a sophisticated editor that allows marketers to personalize every element of their landing pages, tailoring each facet to their unique promotional needs. With A/B testing features and robust analytics, users can refine their strategies based on real-time feedback. Instapage equips marketers with the ability to deliver relevant landing page experiences, enhancing brand trust and driving customer loyalty—critical components of successful campaigns. It is not merely a utility; it acts as a strategic partner in achieving marketing excellence. Thus, those who prioritize performance and extensive customization should consider Instapage a top contender.

Round Two - Speed: The Need for Speed

Imagine standing in line at your favorite café, waiting too long for your morning fix. Frustrating, right? Similarly, a slow-loading landing page can turn potential customers away faster than you can say 'conversion.' Speed plays a pivotal role in user experience; the quicker your landing page loads, the better the likelihood of users staying engaged. Here’s where we’ll explore how each platform manages speed and performance in delivering smooth experiences.

Instapage Advantages:

  1. Lightning-fast loading times for optimized conversion.
  2. Dedicated content delivery networks to ensure quick global access.
  3. Performance-focused design elements tailored for speed.
  4. Proven track record of high conversion rates attributed to fast pages.

Weebly Advantages:

  1. Simple design framework that doesn’t compromise loading speed.
  2. Responsive templates that adjust for optimal performance across devices.
  3. Built-in SEO features that bolster loading time and visibility.

Split.io Advantages:

  1. Ability to test various page configurations without impacting speed.
  2. Focus on performance metrics to refine loading times.
  3. Custom strategies that allow for selective feature releases ensuring quicker updates.

In assessing speed and performance, each platform holds its own. However, Instapage’s dedicated infrastructure to prioritize speed stands apart as a key advantage. While Weebly and Split.io prioritize speed differently, Instapage frequently emerges as the champion in this round. Fast experiences elevate customer engagement, but marketers must weigh not just speed but overall efficacy in creating an engaging landing page.

Round Three - Ease of Use: The Learning Curve

Navigating digital tools can often feel intimidating, but the right platform welcomes users with open arms—ensuring a smooth journey from novice to pro. Instapage shines in this area with an intuitive layout that supports quick onboarding for new users. It has numerous tutorials and support materials to streamline the learning path, making it easier to master the art of creating high-converting pages. Weebly leans even further into simplicity with its drag-and-drop interface, inviting users to create landing pages almost effortlessly. Meanwhile, Split.io offers a powerful platform but may come with a steeper learning curve due to its unique emphasis on experimentation and analytics. Users may take longer to maximize its full potential, revealing the varying degrees of usability each platform offers. With proper guidance and practice, beginners can achieve expert status in any of these tools; it merely depends on their readiness to dive a little deeper.

Round Four - Customer Support: The Helping Hand

Imagine each platform's customer support as trusty sidekicks always ready to assist when challenges arise. Instapage offers various support options, including chat, email, and an extensive knowledge base. Their responsive support team ensures that users feel supported at every step. Weebly, too, provides attentive customer service with similar chat and email options, concentrating on resolving queries promptly. In contrast, Split.io distinguishes itself through specialized support for complex queries, ensuring that users benefit from tailored assistance in dealing with their experimentation efforts. Community forums and documentation also supplement the support each platform provides. By encapsulating all users’ concerns quickly and effectively, these platforms pave the way for positive experiences.

Round Five - Pricing: Finding Your Best Fit

The pricing structures of these platforms reveal essential factors that may influence your choice. Instapage operates on a premium model, reflecting its advanced capabilities for customization and optimization. For marketers focused on high conversions spanning multiple campaigns, it may offer high value. Weebly, on the other hand, accommodates smaller budgets with its affordable plans, catering to new entrepreneurs and small businesses. Split.io presents a flexible pricing approach based on usage, appealing to organizations with varying needs for experimentation. Pricing is not a one-size-fits-all scenario; understanding the value each platform delivers concerning your budget and objectives is key to making an informed decision.

In summary, each platform possesses unique strengths appealing to different marketing objectives. While all three are formidable competitors, Instapage particularly excels at empowering marketers to grow conversions, reduce costs, and create tailored landing page experiences. Your personal goals for features, support, and pricing will ultimately dictate which tool shines brightest for your needs. Take the opportunity to explore Instapage with a free trial and see firsthand how it aligns with your strategies, heightening your marketing success.

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