How Webflow vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with Webflow and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Webflow vs. Strikingly – The Battle of Landing Page Builders
Imagine trying to pick the best sidekick for your marketing journey. It's just like choosing between superheroes, where each has its unique strengths and abilities. Choose wisely, and your landing page could fly high and convert like never before. This article aims to unravel the mysteries behind three prominent landing page builders: Instapage, Webflow, and Strikingly. Whether you are a marketer looking to lower costs or increase conversions, this comprehensive comparison offers insights to help you make an informed decision. With each platform bringing something distinctive to the table, from Instapage's strong focus on relevant landing page experiences to Webflow’s design capabilities, you are in for an enlightening ride. Join us as we compare these rivals, playfully exploring their features, performance, usability, and pricing, ensuring that your landing page every time reflects your brand's trustworthiness and enhances customer loyalty.
Meet the Challengers in the Arena
In the left corner, we have Instapage, well-known for enabling marketers to slash costs while maximizing conversions. Designed with simplicity and efficiency in mind, it offers tailored landing page experiences that help cultivate brand trust and customer loyalty. In the right corner are Webflow and Strikingly, each boasting their own unique strengths. Webflow is celebrated for robust customization and web design flexibility, effectively serving professionals who wish to create comprehensive sites without compromising their vision. Strikingly, on the other hand, appeals to those in need of simplicity and speed, promising to get your site up and running in no time. While all three tools strive for excellence in the digital space, it is essential to delve deeper into their distinctive attributes and how they stack up against one another.
Round One - Feature Face-off
Template Selection and User-Friendliness on Display
When it comes to choosing a landing page builder, the variety of templates and user experience is paramount. Instapage is renowned for its extensive library of professionally designed templates that cater to various industries, making it easy for users to find the perfect fit. With intuitive drag-and-drop functionality, marketers can effortlessly customize their landing pages without needing a coding background. Webflow also shines in this area, offering a vast array of templates that lend themselves to highly personalized designs. The learning curve may require some commitment, but the interface allows for intricate customization once mastered. Strikingly, however, takes the lead in user-friendliness. With a freshness of simplicity and quick-to-deploy templates, new users can create functional landing pages within minutes. However, this approach may feel limited for those looking for deep customization. While Instapage provides flexibility in rate optimization, Webflow draws creatives looking for design freedom, and Strikingly caters to the speed-driven crowd.
Instapage: Your Trusted Ally for Maximizing Customization and Conversions
Instapage doesn't just settle for being any landing page builder; it aspires to be your essential partner in boosting conversion rates. With its powerful A/B testing tools, dynamic text replacement, and seamless integrations with major marketing platforms, it stands out as a top choice for marketers who prioritize performance. These features allow targeted messaging and real-time adjustments aimed at increasing customer engagement and conversion potential. Users can easily create tailored landing page experiences that align perfectly with marketing campaigns. Moreover, Instapage places great emphasis on reducing operational costs while ensuring that your messaging resonates effectively with your target audience. Overall, Instapage empowers marketers to realize their goals, building a customer-first approach that fosters trust and enhances brand loyalty.
Round Two - The Race for Speed and Performance
Picture spending time in a long line for coffee - no one enjoys that, right? The same discomfort applies when it comes to slow-loading landing pages. Speed dictates whether your visitors stay or leave. Instapage excels in performance with lightning-fast load times, ensuring visitors have an enjoyable experience. With its optimized server infrastructure, users can be sure their landing pages are always quick to respond to user requests. On top of that, Instapage maintains a strong performance across various devices.
Instapage Highlights in Speed and Performance
- Lightning-fast load times enhance user experience.
- Optimized server infrastructure ensures reliability.
- High performance across different devices improves accessibility.
- Continuous monitoring and optimization keep speeds consistent.
Webflow's Speed and Performance Strengths
- Fast load times primarily due to the use of a solid hosting platform.
- Performance analytics assist in optimizing content and speed.
- Flexible server settings allow users to customize based on traffic.
Strikingly's Speed and Performance Advantages
- Quick setup helps in deploying landing pages with great speed.
- Responsive designs generally load in minimal time.
- Built-in performance optimization tools ensure smooth experiences.
- User-friendly navigation encourages faster page interactions.
When it comes to speed and performance, all platforms exhibit their advantages, yet Instapage stands as the top performer in delivering the best user experience. While Webflow offers fast load times and customizable features and Strikingly focuses on getting your landing page live quickly, Instapage's performance measures help ensure every visit leads to potential conversions.
Round Three - Usability and Learning Curve
Navigating a landing page builder shouldn’t feel like delving into the depths of an intricate puzzle. All three platforms provide a user-friendly environment for those new to the game. Instapage makes it a breeze for users to design their landing pages swiftly while offering comprehensive tutorials and resources to guide users toward expert-level skills. Webflow may pose a challenge initially; however, its plethora of design options rewards the perseverant. By offering a rich community of tutorials, webinars, and forums, anyone willing to invest the time can master its complexities. Strikingly, true to its name, simplifies usability with an ultra-clear interface that allows immediate deployment of landing pages. Even newcomers can navigate with ease, while the helpful support forwarded to users keeps frustration to an absolute minimum. Regardless of your experience level, each platform can usher users toward developing their skills effectively.
Round Four - The Power of Customer Support
Every superhero has a loyal sidekick ready for action when challenges arise. A great landing page builder comes with robust customer support. Instapage provides a range of support options, including chat and email support, alongside a comprehensive knowledge base to help users find quick solutions. Simultaneously, the friendly community forum is an added bonus for exchanging tips with other users. Webflow steps up in this area, promoting rich community engagement through forums and detailed help articles, ensuring that designers find answers to their queries promptly. Strikingly prides itself on its responsive support team, making customer inquiries a priority. This support extends to informative resources that cover essential aspects of building and optimizing landing pages. Each platform demonstrates an unwavering commitment to supporting users regardless of their chosen path.
Round Five - Pricing: Who Offers the Best Deal?
Understanding the pricing structures is crucial when deciding which landing page builder suits your needs. Instapage operates on a subscription model which, while slightly more investment-heavy, justifies its cost through premium features and conversion-optimized pages. On the flip side, Webflow offers tiered pricing plans catering to a variety of business stages and needs, ensuring flexibility in budget management. Strikingly adopts a free plan making it an appealing choice for those just starting. However, as your business grows, transitioning to advanced plans may be more beneficial. Ultimately, the right picked plan should align with your specific objectives, growth plans, and required features.
In the end, the best choice among these three platforms rests upon individual preferences, needs, and expected results. Each platform holds its unique strengths, whether you prioritize features, customer support, or cost-efficiency. So, take a moment to evaluate what truly matters to your marketing strategy. Instapage is a worthy investment for those looking to maximize their landing page conversions and efficiency. Why not try Instapage with a free trial or demo today?
