How Webflow vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Webflow and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Webflow vs. Act-On – Who Takes the Lead?
Choosing between different landing page builders is akin to assembling an all-star cast for your marketing strategy. Each platform brings its unique strengths and capabilities, promising to elevate your conversion game. Just as you would choose your favorite superheroes based on their powers and style, picking the right landing page creator requires careful consideration of their features and how they align with your marketing goals. Today, we're placing Instapage, Webflow, and Act-On under the spotlight. This comprehensive comparison aims to serve as a guiding light as you navigate through their capabilities, ensuring you find the perfect fit for your needs. Whether you're looking to boost conversions, deliver tailored experiences, or enhance your brand's credibility, understanding what each contender brings to the table is vital to crafting your campaign's success story. (min:200 words)
Meet the Competitors
In the vibrant digital marketing landscape, three names stand out: Instapage, Webflow, and Act-On. Each of these platforms has carved its niche in the realm of landing page creation, boasting remarkable features and a dedicated user base. Instapage is recognized for enabling marketers to create high-converting landing pages at scale, while Webflow is celebrated for its flexibility and design capabilities that cater to designers and developers alike. On the other side, Act-On prides itself on being a comprehensive marketing automation platform that allows users to build engaging landing pages as part of a larger automated strategy. These friendly rivals each bring their unique flair to the digital marketing terrain, providing users diverse options to enhance their campaigns. (min:200 words)
Round One - Feature Comparison Showdown
Template Variety and User Experience
When it comes to feature offerings, the spotlight often shines on template variety and user experience. Webflow stands out with a broad range of customizable, designer-quality templates, perfect for those wanting to create visually stunning landing pages. Its drag-and-drop interface is intuitive, making it accessible for users with minimal coding experience. Act-On, while mainly a marketing automation tool, also offers a selection of templated landing pages designed to integrate seamlessly with your campaigns. It's particularly beneficial for users who are already leveraging its automation capabilities. Instapage, however, excels in offering a vast library of high-converting templates specifically optimized for different marketing goals, empowering users to create tailored landing pages quickly while minimizing the costs associated with design and iteration. Each platform offers its unique strengths, yet Instapage's focus on conversions enhances the overall user experience significantly. (min:200 words)
Instapage: The Peak of Personalization and Conversion Optimization
What sets Instapage apart in the crowded field of landing page builders is its unmatched focus on customization and conversion optimization tools. For marketers seeking to maximize their conversion rates, Instapage emerges as an essential partner rather than just a tool. With features such as A/B testing, dynamic text replacement, and a comprehensive analytics suite, Instapage allows for a level of personalization that can significantly enhance customer engagement and trust. These features work collaboratively to foster deeper customer loyalty, creating landing pages that are not only aesthetically pleasing but also aligned with your target audience's expectations. This dual focus on both design and functionality positions Instapage as a leader in the industry, empowering marketers to craft bespoke experiences that can significantly improve conversion rates. (min:200 words)
Round Two - Speed and User Performance
Imagine waiting in line at a popular coffee shop. If the line is long and slow-moving, your patience wears thin quickly. Similarly, website speed plays a crucial role in user experience. If your landing pages load slowly, potential customers may lose interest and move on before even seeing your offer. It's essential to recognize each platform's ability to provide quick-loading landing pages, enabling users to engage without delays. Overall, website speed is a key factor influencing conversions, and it's important to consider how each builder stacks up in this regard.
Instapage Strengths:
- Offers rapid page loading times that enhance user experience.
- Optimizes images and assets to ensure faster performance.
- Utilizes a dedicated hosting environment for maximum speed.
- Includes built-in caching and CDN options to boost performance.
Webflow Strengths:
- Allows for lightning-fast loading through optimized code exports.
- Provides users with full control over performance through custom components.
- Uses a global content delivery network to enhance speed.
Act-On Strengths:
- Integrates landing pages into a cohesive marketing automation workflow.
- Ensures efficient hosting to promote speed across all devices.
- Provides template optimization strategies that include speed enhancements.
- Features built-in analytics for ongoing performance assessments.
In conclusion, speed and performance play a pivotal role in shaping user experience across all three platforms. While each contender has its strengths, Instapage stands out as the best option for marketers prioritizing fast-loading, conversion-focused landing pages.
Round Three - Ease of Use and Learning Experience
Transitioning between different tools can be daunting; however, each platform provides support for users at all levels. Instapage's interface is intentionally straightforward, allowing newcomers to get started with minimal effort, while seasoned marketers will find advanced features readily available. Meanwhile, Webflow caters to designers with more complex needs but provides solid resources to ease the learning curve. The built-in tutorials ensure that users feel empowered to create beautiful landing pages, regardless of technical skills. Act-On's user experience shines through its comprehensive onboarding process, which provides ample guidance on automating marketing strategies. Whichever platform you choose, rest assured that getting started will be a smooth endeavor, paving the way for your growth into a marketing whiz.
Round Four - Customer Support Insights
Customer support can be the backbone of a user's experience with any platform. Think of it as your trusty sidekick, always ready to assist when challenges arise. Instapage offers extensive support through live chat, email, and a well-stocked knowledge base packed with helpful articles. Webflow provides community forums alongside dedicated support channels, creating spaces for users to learn from one another. Meanwhile, Act-On boasts a robust support system that includes personalized onboarding support and solid resource materials for both new and experienced users. Each platform is committed to ensuring users can access assistance when needed, ultimately empowering them to succeed.
Round Five - Unpacking Pricing Structures
Exploring the pricing structures of landing page builders helps users identify the best fit for their budgets. Instapage employs a tiered pricing model that caters to various business needs, offering scalability as teams grow. Webflow utilizes a flexible subscription model tailored for designers, providing options for hosting and domain customizations. Act-On, as a comprehensive platform, features a more extensive pricing structure, encompassing multiple functionalities from landing pages to marketing automation. Understanding these differences allows you to assess value based on your goals and resources.
In summary, while each platform has its strengths, your specific needs will dictate the best choice for you. Whether you prioritize advanced features, speedy performance, robust support, or flexible pricing, consider what is most crucial for your landing page strategy. We invite you to take Instapage for a test drive with a free trial, providing an excellent opportunity to witness firsthand how it can help you reduce costs, grow conversions, and deliver compelling landing page experiences.
