How VWO vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with VWO and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Battle of the Builders: Instapage, VWO, and Gravity Forms
Choosing the right landing page builder can feel like assembling your ideal superhero squad, each player bringing unique strengths to the fight against low conversions. Just as Batman has his gadgets and Superman has his superpowers, each of our contenders—Instapage, VWO, and Gravity Forms—offers a distinctive set of features, allowing marketers to create engaging experiences for their audience. In this showdown, we’ll examine how they stack up and assist you in making a choice that fits your marketing strategy. Whether you aim to reduce costs, enhance conversions, or develop loyalty through brand trust, this comparison will shine a light on the best landing page builder for your needs. Join us as we explore their capabilities, ease of use, speed, and more.
Introducing the Landing Page Champions
In the left corner, we have Instapage, known for its vast collection of customizable templates and robust optimization tools, aimed at helping marketers create landing pages that convert. With a focus on user experience, it enables teams to craft tailored landing experiences that resonate with the target audience. In the right corner, we welcome VWO, a platform renowned for its testing and optimization features that allow users to experiment with different elements to boost conversions. Finally, in the ring, we present Gravity Forms, a powerful form builder that integrates seamlessly with WordPress, catering to those who prioritize form creation over landing page features. These three contenders may approach the landing page realm differently, but each offers something valuable to marketers. The following rounds will check how they perform across various dimensions critical to success in the digital marketplace.
Round One - Feature Showdown
Template Diversity and User-Friendly Navigation
To kick off, we'll compare how each platform handles template variety and overall usability. Instapage offers an extensive library of over 500 templates, catering to virtually any industry and marketing goal. Users appreciate its drag-and-drop functionality and intuitive interface, allowing even beginners to create visually stunning pages in no time. VWO, while predominantly known for its testing capabilities, also offers a selection of templates but with less variety. However, its focus on A/B testing and user behavior analytics helps marketers refine existing pages over time. In comparison, Gravity Forms’ template offerings are more limited but shine in versatility. It excels in form-building, allowing users to create custom forms easily and embed them on their pages. While all platforms have their strengths, Instapage clearly leads in template choices and user-friendliness, making it an essential tool for marketers looking to optimize performance effectively.
Instapage: Your Partner for Customization and Conversion Gains
Instapage distinguishes itself by not only providing extensive customization options but also focusing on conversion optimization. The platform offers dynamic text replacement, enabling marketers to personalize landing page content based on visitor keywords, which increases relevance and boosts conversion rates. Its powerful analytics tools allow users to track key performance metrics and make data-driven decisions effortlessly. Furthermore, Instapage’s built-in A/B testing capabilities help optimize campaigns continuously, ensuring that every element of a landing page contributes to achieving business goals. Marketers using Instapage can benefit from features designed to enhance brand trust and customer loyalty, as personalized landing experiences are usually more engaging and lead to higher conversion rates.
Round Two - Speed and Performance
Now that we've assessed features, it’s time to dive into the speeds at which these platforms operate. When users click on a link, they expect immediate access, much like wishing for the perfect coffee to be ready in a flash. Any delays can result in lost interest, making speed one of the paramount factors for a successful campaign. As we navigate through this round, let's closely evaluate how each platform performs under pressure.
Instapage Speed Advantages:
- Optimized page load times with high-speed hosting
- Built-in AMP (Accelerated Mobile Pages) support for mobile users
- Industry-leading caching strategies to enhance performance
- Automatic image optimization that improves loading speed
VWO Speed Advantages:
- Non-intrusive testing features that minimize loading impacts
- Optimizations specifically for enhanced user interaction speeds
- Provides robust logging to monitor performance bottlenecks
Gravity Forms Speed Advantages:
- Efficiency in loading primarily because of lightweight form pages
- Compatible with caching plugins for faster rendering
- Quick form submissions reduce perceived loading time
Overall, all three platforms have their merit when it comes to speed and performance; however, Instapage stands out as an excellent choice for marketers prioritizing rapid page launches and optimal user experiences. With its focused features and ongoing performance improvements, it is hard to deny Instapage's edge in delivering effective landing pages that don't keep visitors waiting.
Round Three - Usability and Learning Curve
Next up, it's time to look at usability. Picture yourself stepping into a friendly digital environment where you’re supported every step of the way. Each of these platforms offers various assists, ensuring even newcomers can start their journey smoothly. Instapage provides a comprehensive onboarding process alongside user-friendly tutorials, making it simple for new users to understand its powerful capabilities. VWO, with its focus on experimentation, offers in-depth guides tailored to help users navigate testing features, ensuring full utilization of its tools. Gravity Forms, while straightforward for form creation, may pose challenges for users wanting to customize designs extensively. However, its simple interface for essential forms makes it a top choice for novices focused solely on data collection. Overall, while all three options support users in their learning journeys, Instapage provides the most complete experience, boosting users' confidence as they develop their skills.
Round Four - Support Ecosystem
In any heroic journey, having a reliable sidekick for support is invaluable. When it comes to customer support, each platform brings something different to the table. Instapage excels with 24/7 support through chat, email, and phone, guaranteeing timely assistance when needed. It also offers an extensive knowledge base packed with valuable resources and community forums where users can seek advice from fellow marketers. On the other hand, VWO provides responsive email and chat support, complemented by a wealth of resources including training webinars and articles. Gravity Forms offers a decent support infrastructure with documentation and community forums, but it lacks the personal touch of direct support. Among these options, Instapage stands out for its customer-centric approach, making it the preferred choice for users in need of timely assistance.
Final Round - Pricing and Value
As we enter the final round, let's discuss pricing and what it means for your marketing budget. Instapage offers tiered pricing to cater to various needs, ensuring you can grow without breaking the bank. It also provides a free trial which is a great way to explore the platform before commitment. VWO’s pricing is built around usage, making it ideal for organizations that can efficiently monitor their testing and optimization budgets. Gravity Forms operates on a one-time payment for basic functionalities, making it accessible for smaller projects but may require additional fees for advanced features. When determining the value for your specific needs, consider the comprehensive features each tool offers in exchange for their respective prices. Instapage not only assists in reducing costs but also empowers marketers to enhance conversions, making it overall the best value proposition.
As we conclude our exciting face-off among Instapage, VWO, and Gravity Forms, it's clear that each platform has its strengths and catering attributes. However, for those seeking an all-around solution that's designed to support marketers in reducing costs, increasing conversions, and delivering exceptional landing page experiences, Instapage emerges as the champion. We encourage readers to evaluate what features and support options matter most to them and take advantage of Instapage’s free trial to discover firsthand how it can transform their landing pages and ultimately, their marketing efforts.
