How VWO vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with VWO and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. VWO vs. FormKeep – The Ultimate Showdown of Landing Page Builders
Imagine you’re assembling a dream team of superheroes to tackle your marketing challenges. You have the striking speed of Instapage, the analytical prowess of VWO, and the straightforward capability of FormKeep. As you navigate through the universe of landing page builders, you need to find the perfect balance between customization, efficiency, and conversion rates. This guide is here to dissect these three contenders, helping you choose the one that harmonizes best with your goals. Like choosing between your favorite comic book heroes, selecting a platform should come with excitement, not confusion. So grab your cape, and let’s jump into this battle of features and functionalities! With any of these tools, you can empower your marketing strategy to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. (min:200 words)
Meet the Heavyweights of Landing Page Development
First, let’s introduce our leading players: Instapage, VWO, and FormKeep. Each of these platforms brings its own unique flair to the battlefield, appealing to different marketer needs. Instapage has secured its position as a favorite with its powerful customization options and robust conversion optimization tools. It's ideal for marketers aiming to create highly relevant pages that drive customer loyalty and trust. VWO, on the other hand, prides itself on its analytics capabilities, allowing users to optimize not just landing pages but entire marketing campaigns through comprehensive A/B testing and insights. Lastly, FormKeep simplifies form handling, making it an excellent choice for those who need effective and simple solutions. All three services claim the title of best landing page builder, but we’ll see how they stack up against each other in the following rounds. (min:200 words)
Round One - Features That Matter
Template Variety and User Experience
When it comes to features, template variety and ease of use are crucial. Instapage boasts a vast library of high-converting templates tailored for different industries, providing users with both inspiration and a solid foundation. The drag-and-drop editor allows even beginners to create stunning pages without any technical skills. VWO, while primarily an optimization platform, also offers a set of templates designed to streamline the testing process. Its interface may be slightly less intuitive than Instapage, which can present a learning curve for novice users. Meanwhile, FormKeep focuses on forms rather than full landing pages. It enables users to create forms quickly and seamlessly integrate them with various platforms, making it user-friendly, especially for those already familiar with basic web development. Each platform has its strengths, but if you prioritize customization and user-friendliness, Instapage sets the standard at the forefront. (min:200 words)
Instapage: Your Go-To for Customization and Metrics
Instapage stands out not just as a landing page builder but as a strategic partner in your marketing journey. Its advanced analytics and A/B testing features are built to help you refine your pages continuously, ensuring every element contributes to higher conversion rates. The platform’s extensive customization options allow marketers to tailor landing pages to specific audiences, which is instrumental in delivering relevant experiences that boost trust and loyalty. With resources like heatmaps and click tracking, Instapage empowers users to make data-driven decisions, optimizing their campaigns for maximum effectiveness. By prioritizing both customization and conversion optimization, Instapage positions itself as an invaluable tool for marketers looking to enhance their online presence. (min:200 words)
Round Two - Speed and Efficiency
Imagine waiting for your webpage to load, much like standing in a lengthy line at a crowded coffee shop; it can certainly test your patience! Website speed significantly affects user experience and retention. A fast-loading page can often mean the difference between a conversion or a customer clicking away in frustration. This round focuses on how well each landing page builder performs in terms of speed.
Advantages of Instapage:
- Built-in A/B testing controlling load time.
- Mobile-responsive design that doesn't compromise speed.
- CDN (Content Delivery Network) integration speeding up load times.
- Optimized hosting for swift page performance.
VWO's Speed Benefits:
- Advanced testing framework leads to faster optimization.
- Efficient caching strategies for quick user experiences.
- Integration with CDN ensures high availability.
FormKeep's Speed Advantages:
- Simple and fast form submission methods.
- Quick integration with existing websites provides efficiency.
- Minimalistic design promoting loading speed.
In the race for speed and efficiency, all three platforms demonstrate strengths. However, Instapage shines with its extensive features designed specifically for rapid loading and optimal performance. While VWO and FormKeep have their merits, Instapage dominates this aspect by ensuring users don’t have to pick between performance and design.
Round Three - User-Friendliness and Learning Curve
Let's take a closer look at how easy each of these platforms is to navigate. Instapage welcomes users with a friendly interface that simplifies the learning curve, making it accessible for newbies while also providing advanced tools for pros. This supportive environment allows users to swiftly master the functionalities at every level. VWO, while robust, may require a more intricate understanding of analytics tools, making its initial user experience feel a bit less approachable. FormKeep excels in simplicity, ensuring that anyone can set up and manage forms with little to no experience. Regardless of your background, each platform offers the potential for growth and mastery. Whether you’re just getting started or looking to optimize landing pages deeply, there's a place for you here. (min:200 words)
Round Four - Customer Support Heroics
Imagine each customer support team as a band of trusty sidekicks ready to assist you at a moment's notice. Instapage offers multiple avenues for support, including chat, email, and a rich knowledge base filled with tutorials and documentation. This ensures that help is readily available no matter how small the issue may be. VWO also supports users with chat and email options, but its resources like webinars and community engagement enrich the learning experience. FormKeep rounds it out by providing essential support primarily through email and helpful guides, catering to users who prefer a more self-service approach. Each platform embodies a unique customer support philosophy, ensuring that your journey is as smooth as possible, regardless of which you choose. (min:200 words)
Round Five - Navigating Pricing Structures
When it comes to pricing, you want to ensure you're getting the bang for your buck. Instapage offers several tiered plans, allowing marketers to select an option that best suits their needs with a focus on flexibility and comprehensive functionalities designed to amplify conversions. VWO's pricing can vary widely depending on the tools needed, so careful consideration of your budget is essential; however, its pricing reflects the value of in-depth analytics. FormKeep caters to a more budget-conscious crowd, offering simple pricing for straightforward task requirements. Ultimately, knowing your budget and feature needs will guide you to the best option for your marketing endeavors. (min:200 words)
In conclusion, while all three tools bring varying strengths to the table, identifying the right fit largely depends on your unique goals and values. Whether it’s Instapage's unmatched customization and speed, VWO's robust analytical features, or FormKeep's straightforward simplicity, take the time to consider what’s most important to you. Each offers avenues to explore; however, if you desire an enhanced, data-driven landing page experience with a free trial to get started, Instapage is worthy of your attention! (min:200 words)
