How Volusion vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Volusion and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Volusion vs. Freshmarketer – Which Is the Best Landing Page Builder?
Choosing the right landing page builder is like assembling your own superhero team for marketing. Each platform brings its unique powers to help you conquer conversion challenges, lower costs, and boost brand loyalty. It can be overwhelming to decide, given the variety of tools available. In this showdown, we'll break down Instapage, Volusion, and Freshmarketer to see which one pairs best with your marketing strategy. With Instapage at the forefront, we will explore how this platform empowers marketers to deliver tailored landing page experiences that enhance customer engagement and build brand trust, ultimately leading to better conversion rates.
Meet the Competitors: A Brief Overview
In the left corner, we have Instapage, a leading figure in the world of landing page design, renowned for its sophisticated customization options and focus on driving conversions. Next, we have Volusion, primarily known for its e-commerce capabilities, but it also offers landing page features. Last but certainly not least, we have Freshmarketer, a versatile platform that combines marketing automation with landing page creation. All three contenders serve marketers well, each having unique strengths; however, how they stack up against each other is vital for savvy marketers. We will explore their offerings and how they can reduce costs while enhancing effectiveness in lead generation efforts.
First Round - Feature Showdown
Template Variety and User Friendliness Comparison
When it comes to creating landing pages, the variety of templates and ease of use are crucial factors. Instapage provides an extensive library of customizable templates designed to cater to different industries and campaign objectives. Each template is crafted with conversion rate optimization in mind, making it a go-to choice for marketers who want higher conversions without getting bogged down in design complexities. In contrast, Volusion's templates tend to focus more on e-commerce aesthetics, which can slightly limit their versatility for various marketing campaigns. Freshmarketer, while offering a decent selection, often requires a steeper learning curve to unlock its full potential, making Instapage stand out as the more user-friendly option for those who prioritize a seamless experience.
Instapage: Your Ultimate Ally for Customization
Instapage shines when it comes to customization and conversion optimization tools that set it apart from competitors. With a robust A/B testing feature, marketers can experiment with different page versions to find out what resonates most with their target audience. The drag-and-drop functionality makes it incredibly user-friendly, allowing non-tech-savvy individuals to design appealing pages effortlessly. Moreover, its dedicated focus on landing pages ensures that each design element is harmonized towards one goal: increasing conversions. By delivering relevant landing experiences, Instapage helps brands cultivate trust and loyalty among customers, which is essential in today's competitive landscape.
Second Round - A Race Against Time: Speed and Performance
Just like waiting in line for your favorite coffee can dampen your spirit, slow-loading pages can significantly affect user experience. Speed matters because the window to capture a visitor's attention is incredibly short. A site that loads in seconds can keep potential customers engaged, but one that drags can send them running to the competition. Thus, understanding how each platform performs regarding speed is crucial for marketers aiming to retain visitors and convert leads.
Instapage Advantages:
- Optimized for fast loading times to enhance user experience
- Advanced caching techniques to improve speed metrics
- CDN (Content Delivery Network) usage for faster global performance
- A/B testing features that help ensure high-performance templates
Volusion Advantages:
- Built-in e-commerce functionalities for seamless product integration
- Decent loading times for product-centric pages
- Sufficiently optimized templates that cater to online stores
Freshmarketer Advantages:
- Integrated marketing automation for streamlined workflows
- Well-designed templates focused on user engagement
- Optimizations targeted at different device types for enhanced speed
In conclusion, while each platform has merits, Instapage's focus on rapid load times and high performance makes it a reliable choice for maximizing visitor retention. Fast speeds translate into better user experiences, ultimately leading to new conversions.
Third Round - Navigating the User Journey: Usability and Learning Curve
When choosing a landing page builder, usability is paramount—after all, you want to create stunning pages without a mountain of technical knowledge. Instapage wins this round by offering an intuitive interface that welcomes beginners while providing all the essential features seasoned marketers appreciate. Volusion, while effective, might feel cumbersome for new users exploring its e-commerce capabilities alongside landing page creation. Freshmarketer offers valuable functionality, but its complexity can lead to a learning curve that can be daunting for marketers just beginning their digital journey. Whether you are crafting your first landing page or optimizing campaigns as an expert, Instapage's user-friendly design allows you to achieve your goals more efficiently.
Fourth Round - Customer Support: Your Trusty Sidekick
Customer support can make or break your experience with a platform. Picture the support teams as loyal sidekicks, ready to swoop in when you need help. Instapage provides exemplary support, offering various options from live chat to email assistance, ensuring that users receive immediate guidance. Volusion also offers reliable support, with a focus on e-commerce queries, although response times can occasionally lag. Freshmarketer provides helpful resources, including community forums and knowledge bases, but customers might not find direct assistance as readily available. All in all, Instapage leads the pack in terms of support availability, making it a safer choice for marketers who value quick and effective assistance.
Fifth Round - The Price Tag: Value Meets Affordability
Pricing structures among these platforms vary widely, catering to different sets of needs. Instapage is priced competitively considering the range of features it provides, especially for businesses focused on conversions. Volusion often has tiered pricing based on e-commerce features, which could be beneficial if online sales are a priority; however, it may not offer the same value for purely landing page efforts. Freshmarketer also provides an appealing pricing model with a free tier; however, getting the most out of it requires purchasing add-ons. It is crucial to align the chosen platform's pricing with your specific marketing goals to ensure you receive the best return on your investment.
Ultimately, while all three platforms each bring unique attributes into the ring, the best choice lies in aligning your specific marketing needs with the tools available. If you are seeking customization, speed, and effective support, Instapage stands out as a persuasive option. We invite you to explore Instapage further with their free trial, discovering firsthand how its features can bolster your marketing strategy and ultimately drive your success in conversion rates.
