How Tilda vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with Tilda and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. Strikingly – Unraveling the Landing Page Builders Showdown
Choosing the perfect landing page builder can feel a lot like assembling a dream team for a blockbuster movie. Each platform boasts its own superpowers, making it crucial to find the one that best aligns with your marketing goals. Instapage, Tilda, and Strikingly have carved out their own niches in this space, each offering unique features and benefits. In this article, we’re rolling up our sleeves to compare these three contenders in detail. With Instapage empowering marketers to reduce costs and grow conversions, its capability for delivering relevant landing page experiences stands out. Join us as we explore the strengths, weaknesses, and potential fit of each platform for your specific needs. Together, we will uncover how these tools increase brand trust, customer loyalty, and of course, conversion rates in the competitive landscape of digital marketing.
Meet the Rival Platforms: An Overview
As we introduce our trio of competitors, it’s important to acknowledge their unique identities. Instapage is celebrated for its robust customization options and focus on optimizing conversion rates. Marketers looking for an edge in landing page design often turn to Instapage, which offers advanced A/B testing features. On the other hand, Tilda shines with its aesthetically pleasing designs and user-friendly interface, making it a favorite among creatives. It offers a range of beautifully crafted templates designed to engage audiences right from the get-go. Strikingly, while it may not have the vast array of templates that others do, excels in helping users build one-page websites quickly, catering to those who require a straightforward solution without overwhelming complexity. Together, these platforms paint a vibrant picture of what’s possible in the land of landing pages, giving users a fantastic array of choices based on their own unique objectives and style preferences.
Round One - Feature Set Overview
Template Variety and User Friendliness: Head-to-Head
A closer look at the core features of each platform reveals a diverse landscape of options that users can leverage. Instapage prides itself on having over 200 professionally designed templates, all geared towards maximizing conversions. This extensive range ensures that marketers can find a design that meets their specific requirements while also providing the flexibility to tailor elements according to brand guidelines. Tilda stands out with its unique block-based editing system that provides not only variety but also a drag-and-drop interface making it highly intuitive. This simplicity allows users to focus more on creativity without getting bogged down in technical details. Strikingly, while it presents a narrower selection of templates, it does ensure that each one is designed to look excellent on mobile devices, appealing to users who prioritize mobile responsiveness. In summary, while Instapage offers versatility and Tilda provides creativity, Strikingly focuses on user simplicity and convenience, each playing to their strengths in the eyes of users seeking the perfect companion for their landing page needs.
Instapage: Your Ally for Customization and Conversion Optimization
When it comes to customization, Instapage takes the spotlight. Its unparalleled options allow marketers to create landing pages that not only align with their brand but also resonate with their target audience. The platform is designed with conversion in mind, featuring tools that enable A/B testing, heat maps, and detailed performance analytics. This means that users aren’t just building pages; they're also fine-tuning them according to real-world performance insights. Instapage operates on the principle that every element—whether it’s copy, images, or design—can influence conversion rates. The ability to create unique experiences for diverse customer segments empowers marketers to reduce costs while optimizing their campaigns effectively. It’s a commitment to delivering results that cultivate brand trust and foster customer loyalty, making Instapage not just an option, but a vital part of any serious marketer's toolkit.
Round Two - Speed and Performance Analysis
Now, let’s switch gears and dive into the realm of speed and performance. Imagine heading to a quick coffee run only to find yourself stuck in line, losing patience as you wait for your caffeine fix. Speed is essential in the world of landing pages, as slow-loading sites can lead to missed opportunities. A rapid response is crucial for keeping visitors engaged and ready to convert. All three platforms, Instapage, Tilda, and Strikingly, claim to offer efficient performance, but it’s essential to compare how they truly stack up under pressure.
Instapage's Speed Benefits:
- Instapage utilizes advanced caching techniques to ensure rapid load times.
- The platform offers optimized mobile performance, decreasing bounce rates significantly.
- Integrations with reliable hosting providers that prioritize speed.
- Dedicated performance analytics allow users to monitor and enhance loading times.
Tilda's Speed Flexibility:
- Tilda offers a streamlined hosting solution, designed for fast content delivery.
- Employs a convenient block system that reduces resource load times.
- Responsive design allows pages to adjust quickly in size, loading efficiently on all devices.
Strikingly's Quick Setup:
- Minimalistic, one-page design ensures easy and speedy navigation.
- Fast template loading directly translates into quicker launch times.
- Automatic adjustments for mobile views help maintain fluidity across platforms.
- Built-in optimization for faster performance with SEO-friendly features.
In conclusion, while all three platforms excel in getting users to their destinations, Instapage’s advanced caching and performance insights give it an edge. Quick load times can be the difference between a conversion and a bounce, and Instapage certainly recognizes this critical aspect of user experience.
Round Three - Navigating Usability and Learning Curves
Usability plays a vital role in how quickly users can find success with their chosen landing page builder. When it comes to onboarding novices, all three platforms offer user-centric experiences, welcoming anyone ready to make their mark online. Instapage's intuitive interface and comprehensive tutorials help newcomers grasp the concepts without feeling overwhelmed, while seasoned marketers will appreciate the advanced features available at their fingertips. Meanwhile, Tilda captures the imagination with a visually appealing setup, and its block-based editing system leads even the least tech-savvy users to create stunning landing pages. Strikingly rounds out the group with a simple interface that enables fast learning curves. Regardless of your existing skill level, these builders pave the way for success through user-friendly designs. Ultimately, each platform helps you progress towards mastering your landing page strategy.
Round Four - Customer Support Showdown
Customer support is akin to having a dependable sidekick, always available to assist when the going gets tough. Instapage excels with 24/7 chat and email support, ensuring that help is readily available regardless of the time zone. The extensive help center offers articles, guides, and video tutorials for users seeking information solutions on their own. Tilda's support team holds a similar standard with responsive chat assistance and a comprehensive knowledge base. Strikingly also provides reliable customer support options, including email and chat, but shines with a particularly active community forum where users can share queries and get advice from fellow customers. In this sense, each platform boasts a solid support structure, fostering a welcoming environment for users at all skill levels.
Round Five - An Insightful Look at Pricing Plans
Pricing can often be a defining factor in choosing the right landing page builder. Instapage’s pricing strategy reflects its range of features; while it may command a premium price, its extensive functionality justifies the investment. For marketers focused on conversion, this could mean a significant return on investment. Tilda presents a tiered pricing model that accommodates small businesses and individual creatives alike, offering great flexibility. Strikingly, on the other hand, emphasizes its simplicity and affordability with plans designed for various needs, making it an attractive option for users aiming for a streamlined service. Carefully consider what you value most in terms of features versus cost when determining which landing page builder suits your financial goals.
As we wrap up this exciting comparison of Instapage, Tilda, and Strikingly, it’s clear that each platform has distinct strengths deserving of consideration. The right choice ultimately hinges on your unique needs and what characteristics matter most in your landing page journey. Whether it's rich features, inventive designs, or straightforward pricing, keep your objectives at the forefront. Remember, Instapage empowers marketers to not only grow conversions but also hone in on effective strategies that cultivate brand trust and customer loyalty. Why not take Instapage for a spin with a free trial or demo? Experimenting with what each platform offers may just lead to the discovery of the best fit for your goals.
