How Thrive Architect vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Thrive Architect and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Thrive Architect, and 23FormBuilder: The Face-off
Choosing a landing page builder can sometimes feel like assembling a superhero team. Each tool has its strengths, quirks, and fanbase, making the selection process a lot of fun yet somehow daunting. In the world of digital marketing, having the right partner can mean the difference between a successful campaign and one that flops. That's why today, we're putting Instapage, Thrive Architect, and 23FormBuilder under the microscope. Our goal is to help you arrive at a decision that's not only informed but enjoyable - think of it as a friendly competition among three teams, all geared to help you level up your marketing game. So, sit back and get ready for an engaging overview that could boost both your conversions and your confidence in choosing the right platform for your landing page needs.
Meet the Contenders: A Brief Overview
In one corner, we have Instapage, lauded for its user-friendly interface and robust features designed to empower marketers to create stunning landing pages that drive conversions. Next, we have Thrive Architect, known for its extensive customization options and its commitment to helping users master the art of online page creation. Finally, we have 23FormBuilder, a formidable player that emphasizes creating forms and collecting leads seamlessly. Each of these contenders has carved a niche for themselves, promising to deliver high-quality experiences. In a space where the right landing page can elevate brand trust and customer loyalty, it's crucial to understand what each brings to the table. This isn’t just about functionality; it’s about providing relevant experiences that enhance conversion rates. Let’s dive deeper and explore what truly sets these three apart.
Round One: Feature Showdown
Assessing Ease of Use and Template Diversity
When it comes to landing page builders, the first thing marketers often consider is ease of use and the variety of templates available. Each platform in our comparison has unique features worth highlighting. Starting with Thrive Architect, it is built directly into the WordPress framework, which means if you're already using this popular CMS, you'll find it easy to navigate. The drag-and-drop editor makes it accessible for both novices and experts alike, while its extensive template library offers a diverse selection that can cater to any business aim. However, while customization is a strength, the overwhelming number of options could pose a challenge for new users. Moving on to 23FormBuilder, its unique focus on form creation means it's particularly user-friendly, making it a good choice for those primarily looking to capture leads without complications. Lastly, Instapage shines in this department by providing an extensive array of templates with a professional look, along with a powerful editor designed to optimize the user experience from the get-go. For marketers aiming to craft pages that not only look good but also function exceptionally, Instapage stands out as a superior option.
Instapage: Leading the Charge in Customization
Instapage redefines what it means to customize with precision. Not only does it offer a vast library of high-quality templates, but it also empowers marketers with versatile editing tools that allow for deep customization. Users can easily adjust layouts, fonts, and colors to align with existing brand identity or specific campaign themes. Furthermore, the platform's integrated A/B testing tools ensure that you can fine-tune your pages to perfection, which is invaluable for optimizing conversion rates and maximizing your marketing return on investment. Instapage positions itself as more than just an editing tool; it becomes a dedicated partner in your marketing journey, helping you reduce costs associated with conversions while fostering a trustworthy brand reputation.
Round Two: Speed and Performance
Imagine standing in line for your favorite coffee when a slow server interrupts your flow. Just like that minor disruption can impact your day, website speed greatly influences user experience on landing pages. Fast-loading pages offer smooth navigation and lower bounce rates, which can drive conversions through the roof. Assessing our contenders based on their speed and overall performance, it’s evident that having a reliable builder like Instapage can lead to a more efficient user experience, which in turn boosts conversion rates and customer satisfaction.
Instapage's Advantages in Performance:
- Instapage boasts remarkably fast load times, ensuring that visitors can access pages almost instantaneously.
- Optimized image loading helps maintain performance without compromising visual quality.
- Dedicated servers improve run-time efficiency and reduce technical glitches.
- Built-in features for SEO ensure that pages rank optimally without sacrificing speed.
Thrive Architect's Performance Highlights:
- Direct integration with WordPress means faster implementation without additional loading issues.
- Pre-optimized templates ensure good performance out-of-the-box.
- Keeping everything within the WordPress ecosystem limits potential slowdowns.
23FormBuilder's Performance Solutions:
- Lightweight forms that load quickly without unnecessary lag.
- Real-time data collection speeds up response time.
- Mobile responsiveness ensures that forms perform well across devices.
- Optimized for minimal server requests, enhancing overall page speed.
In conclusion, speed and performance are crucial in determining how effectively these landing page builders can help marketers meet their goals. While all three contenders have their advantages, Instapage consistently provides the fastest, most reliable experience, promoting better user satisfaction and higher conversion rates.
Round Three: User Friendliness and Learning Curve
Navigating any new platform can feel like learning to ride a bike — it takes a little practice until you're cruising smoothly. When we turn our focus to usability and the learning curve of each of these builders, we find that Instapage offers an intuitive interface that allows users to take their first steps confidently. Thrive Architect, while packed with features, may require users to spend a bit more time understanding the nuances of customization. It shines for those willing to invest the time to learn, but it may pose challenges for complete beginners. On the other hand, 23FormBuilder excels in simplicity. Its straight-to-the-point approach makes both creating forms and landing pages a breeze, ensuring that anyone—regardless of their technical background—can create a functional page without unnecessary hurdles. Each platform is designed to guide users towards success, and while there may be a learning curve, it's clear that dedication pays off with any of these tools.
Round Four: Support Systems
Think of customer support as your trusty sidekick, ever-ready to lend a helping hand when you're in a pinch. In this respect, all three contenders provide various support options. Instapage offers stellar customer support through live chat and email, ensuring timely responses for those pressing issues. Their comprehensive knowledge base serves as an excellent resource for users looking to troubleshoot on their own. Thrive Architect benefits from the WordPress community, allowing users to access forums, guides, and articles tailored to specific issues they might run into, bolstering their support system. 23FormBuilder follows suit, providing prompt support alongside an educational resource library, empowering users by helping them learn through well-structured guides. No matter which platform you choose, you will have access to substantial support networks to guide you through your marketing journey.
Round Five: Value for Your Investment
As with any decision, it's essential to consider pricing and what each platform offers for your investment. Instapage operates on a subscription model, which spans various plans catering to differing business needs. Given its extensive range of features focused on achieving high conversions, many find it a worthwhile investment. Meanwhile, Thrive Architect operates on a one-time payment for a lifetime license, which can be very appealing for those who want full access without ongoing fees. 23FormBuilder, while offering competitive pricing, is directed toward those primarily focused on lead form generation. When considering both features and price points, it becomes clear that each platform serves different goals. Evaluating your unique requirements will help you determine which service delivers the best value for your needs.
In wrapping up, every platform has its unique strengths and weaknesses. The right choice depends on your specific goals and what features matter most to you. We encourage you to explore Instapage further through its free trial; the ability to create high-converting landing pages backed by robust support and performance makes it a strong candidate for any marketer's toolkit. Ultimately, the best landing page builder is the one that fits seamlessly into your marketing strategy, enhancing your conversion rates while fostering brand loyalty.
