How SwipePages vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with SwipePages and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SwipePages vs. Divi Builder – Which One Should You Choose?
Choosing the right landing page builder is like assembling your ultimate marketing dream team. Picture each tool as a unique superhero, each with their own strengths tailored to different challenges in the digital landscape. Today, we will compare three contenders: Instapage, SwipePages, and Divi Builder. This friendly match-up not only highlights their unique features and benefits but also explores how Marketers can reduce costs, enhance conversions, and create relevant landing page experiences designed to build brand trust and customer loyalty. With conversion rates at stake, selecting the best tool is more crucial than ever. Join us on this engaging journey to discover which platform could perform the best in your marketing arsenal. By the end, you’ll understand each tool’s prowess and how they can contribute to your success in the competitive world of online marketing.
Meet the Competitors: Instapage, SwipePages, and Divi Builder
In this corner, we have Instapage – a powerhouse in the landing page creation scene, known for its advanced features that empower marketers. Next up is SwipePages, a rising star boasting mobile-first design capabilities, making it perfect for users who prioritize mobile user experience. Lastly, we have Divi Builder, a versatile WordPress plugin that offers deep customization and a plethora of themes while still being beginner-friendly. These three tools each claim to be the champion of landing page builders, and their unique features place them at the forefront of digital marketing. With the need for effective landing page optimization growing, it’s essential to make the right choice between these platforms. With their varying strategies and functionalities, our contenders bring something different to the table, and the best choice will depend on your specific marketing needs.
Round One - Feature Showcase: Laying It All Out
Template Variety and Usability - Head-to-Head
When it comes to features, each player in our trio showcases unique strengths. SwipePages shines with its pre-made templates designed for fast mobile optimization, ensuring mobile users have an excellent experience. Users can create visually appealing landing pages with a simple drag-and-drop interface, making it user-friendly even for novices. Divi Builder, on the other hand, is a goliath in customization, offering countless templates and theme options that appeal to users who wish to create something entirely unique. Yet, with great power can come a steep learning curve if you're less tech-savvy. Instapage steps in with its extensive library of customizable templates—designed to boost conversion rates—and provides robust A/B testing features. This level of optimization can significantly increase the effectiveness of campaigns. With its mix of fantastic usability and extensive template library, Instapage is hard to beat in this round.
Instapage: Elevating Your Experience in Optimization
When considering Instapage, it becomes clear why this platform is favored among marketers. Its flexibility in design ensures not only aesthetic appeal but also substantial conversion optimization tools. Instapage isn’t just about creating landing pages; it functions as a partner in your campaign’s success. With features like heatmaps, A/B testing, and dynamic text replacement, Instapage allows marketers to customize each visitor’s experience deeply. This fosters a connection that not only cultivates brand trust but also nurtures customer loyalty. The true power lies in Instapage’s ability to reduce costs through effective marketing strategies aimed at improving conversion rates. As brands look for reliable solutions that yield tangible results, Instapage stands out as a trustworthy ally in achieving marketing goals.
Round Two - Speed and Efficiency: Who Takes the Lead?
Speed is crucial; imagine browsing a website that loads slower than molasses on a winter’s day. Your users would likely click away faster than you can say ‘bounce rate.’ Each landing page builder has something to say about speed and performance. Let’s see how they stack up against each other in the race for the fastest load times.
Instapage Advantages:
- Fast loading times thanks to optimized hosting.
- Built-in AMP (Accelerated Mobile Pages) support for mobile optimization.
- Utilizes efficient code to enhance site performance.
- Advanced caching options to speed up page delivery.
SwipePages Advantages:
- Mobile-first approach ensures speed on handheld devices.
- Templates designed for speed without sacrificing quality.
- Quick pre-built templates ensure faster setup.
Divi Builder Advantages:
- WordPress optimized for fast loading with high performance.
- Caching plugins easily integrate to boost speed.
- Efficient hosting options available through various providers.
- Custom CSS options to streamline code and improve loading times.
In the end, all three platforms deliver decent speed and performance. However, Instapage wins this battle with its dedicated focus on quick load times and seamless user experiences. Brands can significantly benefit from employing Instapage's capabilities when aiming for high conversion rates.
Round Three - User Friendliness: A Gentle Approach
Every platform aims to ensure users, whether seasoned or inexperienced, can navigate the features with ease. SwipePages maintains simplicity in its approach, welcoming users with a side-by-side editing feature that allows real-time changes. The interface feels natural, making it a great choice for marketers beginning their journey. Divi Builder’s visual drag-and-drop interface offers a unique twist with limitless customization, though it might require a touch more time to master fully. Instapage remains a front-runner here, with an intuitive design that makes creating high-converting pages feel like second nature. With various resources and user guides, newcomers can easily pick up the reins. Regardless of your experience level, each of these platforms provides excellent support for you to develop your journey.
Round Four - Support: Your Trusty Sidekicks
When it comes to customer support, think of it as having a dedicated sidekick by your side. Both Instapage and Divi Builder provide robust support via chat and email, but Instapage distinguishes itself with its availability of phone support options for urgent queries. The extensive knowledge base and community forums whet user curiosity for creative solutions. Meanwhile, SwipePages offers direct email support, ensuring users are never left in the dark, although their forum might not be as populated as the others. In terms of dedicated aid and resources, Instapage shines brightly.
Round Five - Cost Efficiency: The Economics of Choice
Pricing plans can make or break your decision when it comes to selecting the ideal landing page builder. Generally, SwipePages offers some of the most budget-friendly options tailored towards users who want essential features without overspending. Divi Builder provides a one-time fee structure for lifetime use, which can be perfect for agencies. Instapage, while slightly pricier, justifies its cost with comprehensive features that can significantly enhance conversion rates. Users must decide what is most lucrative for their business offerings, and the value brought by each tool is pivotal in that decision-making process.
As we wrap up this comparison, the choice between Instapage, SwipePages, and Divi Builder becomes clearer. Each tool brings its own strengths to the table, but Instapage stands out for its focus on empowering marketers to create landing pages that boost trust and loyalty among customers. By understanding your unique needs and budgeting considerations, you can make an informed decision, and don’t forget, Instapage offers a free trial to explore its features firsthand!
