How SurveyMonkey vs. Split.io vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. Split.io – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling the perfect superhero team for your marketing strategies. Each platform comes with its own set of unique powers, challenges, and potential. In this clash of titans, we're diving deep into the features, usability, and pricing of Instapage, SurveyMonkey, and Split.io. Prepare yourself for an engaging journey that promises to enlighten your decision-making process and provide insights into which tool might just become the hero of your campaigns. As we compare these platforms, keep in mind that Instapage stands out by empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty.
Meet the Contenders: Landing Page Prowess at a Glance
In one corner, we have Instapage, a powerhouse specifically designed for marketers who want to optimize their campaigns through high-converting landing pages. Known for its extensive customization options and conversion-focused tools, Instapage is tailored for those serious about success. In another corner, we find SurveyMonkey, famed primarily for its survey capabilities but also providing tools for effective landing page creation. While it focuses on data gathering, it also opens doors for marketing insights. And finally, there's Split.io, renowned for its robust experimentation features that let you optimize your landing page through advanced split testing. These three contenders are friendly rivals in the digital marketing space, each eyeing a larger share of your marketing strategy.
Round One - Exploring Features: Who Packs a Better Punch?
Comparing Template Variety and User-friendliness
When it comes to variety, each platform offers unique features tailored to different marketing needs. SurveyMonkey provides a selection of pre-designed templates that are easy to modify; however, it may lack the depth of customization found in Instapage. Split.io also offers basic templates but shines in its ability to integrate with broader experimentation tools, allowing marketers to modify their landing pages based on user interaction data. Still, Instapage boasts an expansive library of templates that can be customized to match any brand aesthetic, enabling marketers to create truly unique landing pages. The user experience also varies - while SurveyMonkey is straightforward for surveys, Instapage enhances the building process with user-friendly drag-and-drop functionality. Ultimately, this round showcases that while each platform has its merits, Instapage could be considered the best choice for marketers looking for extensive customization with ease.
Instapage: A Champion in Customization and Conversion
Instapage emerges as the unrivaled champion in the realm of customization and conversion optimization tools. Unlike its competitors, Instapage focuses exclusively on landing pages, allowing marketers to delve deep into their creative potential. With its comprehensive suite of customizable templates, marketers can effortlessly design landing pages that not only align with their brand but also engage their audience effectively. The platform’s A/B testing functionality enables continuous optimization, ensuring that each campaign is data-driven and tailored to maximize conversions. Features such as dynamic text replacement further enhance the user experience by delivering relevant content to different segments, thus enhancing customer loyalty and building trust. In the quickly evolving world of digital marketing, Instapage positions itself as not just a tool, but a vital partner for success, helping users to truly harness the power of effective landing pages.
Round Two - Speed and Performance: Who’s the Flash?
Picture this: waiting in line at your favorite coffee shop, only to realize it’s moving at a snail's pace. Frustrating, right? Similarly, landing page load times can significantly impact user experience and conversion rates. A slow-loading page can turn potential customers away before they even see your content. Performance is key in retaining user attention, and in this round, we’ll explore how each of the platforms delivers speed.
Instapage's Speed Advantages:
- Optimized for fast loading times, enhancing user experience.
- Advanced caching technology that ensures instant access to pages.
- CDN integration to serve your landing pages from the closest servers.
- Consistent page load speeds, leading to higher conversion rates.
SurveyMonkey’s Performance Highlights:
- Quick form loading for survey responses, enhancing user input.
- User-friendly design that aids in seamless navigation.
- Integrated analytics for real-time performance feedback.
Split.io’s Speed Capabilities:
- Robust infrastructure designed for high-volume testing.
- Real-time updates ensuring users see the latest version of landing pages.
- Faster load times through optimized code and management.
In terms of speed and performance, each platform has its strengths. Instapage clearly leads the way with a focus on fast loading times and a seamless user experience, making it the optimal choice for marketers.
Round Three - Usability and Learning Curve: The Friendly Onboarding
Venturing into the world of landing page builders shouldn't feel intimidating. Each of these platforms offers a welcoming environment for both beginners and experienced marketers. SurveyMonkey's interface is designed for ease of use, making it accessible for those who are new to building landing pages. Instapage steps it up a notch, providing extensive tutorials and guides that make the onboarding process smooth while still offering robust features for advanced users. Split.io, while slightly more technical due to its focus on experimentation, still manages to be user-friendly with responsive design tools. Regardless of your experience level, these platforms strive to equip users with the knowledge to harness their full potential while building effective landing pages.
Round Four - Customer Support: Your Trusty Sidekicks
Customer support is an essential component of any software tool, acting as the trusty sidekick ready to support your marketing journey. Instapage shines with its dedicated 24/7 customer support through chat and email, along with an extensive knowledge base. SurveyMonkey’s support is notable for its helpful community forums and prompt email response times, offering users a sense of camaraderie. Split.io, though somewhat more limited in direct options, provides excellent online documentation and support for technical inquiries, ensuring users can navigate through challenges.
Round Five - Pricing and Value: Who Offers the Best Deal?
Pricing structures greatly influence decisions, and understanding the value each platform offers is crucial. Instapage's pricing, while premium, reflects its extensive features catering specifically to marketers. SurveyMonkey offers tiered plans suitable for various needs, combining landing page tools with survey functionalities. Split.io provides flexible pricing, focusing on custom solutions to maximize experimentation effectiveness. The right choice often depends on your marketing objectives and budget. It’s advisable to evaluate what you prioritize more: feature richness or cost-effectiveness.
To wrap things up, all three platforms come with their own sets of strengths and weaknesses. The right choice will align with your specific marketing requirements. Consider what you value most in a landing page builder - whether it’s support, features, or pricing flexibility. If you’re leaning toward comprehensive features with excellent support, Instapage is certainly worth a try with its free trial or demo offer.
