How SurveyMonkey vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. Ontraport – Your Essential Guide to Landing Page Builders
Choosing the right landing page builder can feel a bit like shopping for the perfect superhero outfit: you want something that not only looks good but also gets the job done. Just like selecting your favorite caped crusader, the decision boils down to features, capabilities, and how well they align with your marketing goals. In the ring today are three tough contenders: Instapage, SurveyMonkey, and Ontraport. Each platform brings unique strengths to the table, appealing to different aspects of your marketing strategy. Let’s embark on this exciting journey to parse through their offerings and identify who stands tall as the superhero of your landing page needs.
Introducing the Heavyweights
First up, meet our competitors. Instapage boasts a powerful suite of tools specifically designed to create high-converting landing pages efficiently. With its focus on customization and conversion rate optimization, it claims the spotlight with its enticing features. Next, we have SurveyMonkey, well-known for its robust survey and data collection functionalities. While primarily a survey platform, it offers features for landing pages, particularly for gathering insights and feedback. Lastly, there’s Ontraport, known for its comprehensive marketing automation capabilities. It may not specialize solely in landing pages, but it integrates seamlessly with email marketing, sales, and CRM functionalities, appealing to those looking for an all-in-one solution.
Round One - A Clash of Features
Template Diversity and User Experience
Template variety and ease of use are crucial, especially for busy marketers. SurveyMonkey's templates are user-friendly but tend to be more focused on surveys than traditional landing pages. Its offerings are adequate for quick data collection, but less optimal for conversion-focused design. On the other hand, Ontraport includes templates that blend marketing automation with landing page functionality. However, it can feel overwhelming due to its numerous features and settings. Instapage emerges as a clear favorite here, with its extensive library of high-quality, customizable templates tailored for various industries and conversion goals. The platform's user-friendly drag-and-drop interface significantly streamlines the creation process, making it accessible for users of all skill levels.
Instapage: Your Partner in Optimization and Customization
Instapage is specifically tailored to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. The platform offers unparalleled customization options that allow you to design landing pages that reflect your brand's identity while effectively engaging visitors. Its A/B testing capabilities enable marketers to optimize page performance continuously. With sophisticated features like heatmaps and analytics, Instapage provides insights into user behavior, facilitating data-driven decisions that boost conversion rates. This level of detailed optimization is what sets Instapage apart as not just a tool, but a trusted partner in achieving marketing success.
Second Round - Speed and User Experience
In the world of digital marketing, speed plays a pivotal role. Imagine standing in line at your favored coffee shop; that agonizing wait can turn delightful anticipation into irritability. Similarly, a lagging landing page can deter visitors before they've had the chance to absorb your message. Speed is crucial for capturing leads and maximizing conversions, making this round particularly significant.
Instapage Performance Edge:
- Optimized images and content to ensure rapid load times.
- Ability to implement AMP (Accelerated Mobile Pages) for mobile users.
- Integration with fast hosting solutions to enhance speed performance.
- Pre-built templates are designed for quick deployment without sacrificing quality.
SurveyMonkey's Performance Pros:
- Offers swift survey creation which can double as landing pages.
- Simple, straightforward page loads for data collection.
- User-friendly interface helps minimize loading time while editing.
Ontraport's Speedy Advantages:
- Implementing a powerful automation backend that enhances loading efficiency.
- Integration with secure and fast hosting services.
- Ability to streamline user interactions, leading to quicker page responses.
- Optimization through analytics allowing quick adjustments to enhance performance.
When it comes to speed, Instapage takes the crown. Its dedication to performance not only improves user experiences but also directly impacts conversion rates. Each platform has its strengths, yet Instapage consistently showcases superior speed that translates into enhanced user engagement.
Round Three - Navigating Usability
Usability is paramount when you're trying to create stunning landing pages quickly. Each platform presents its learning curve, welcoming newcomers yet challenging experienced users. SurveyMonkey shines in simplicity, making it easy for beginners to get started, but its options are limited for advanced users. Ontraport's robust feature set can be daunting, but it provides solid onboarding resources that help users eventually thrive. Instapage strikes a perfect balance, offering a user-friendly interface with in-depth guides and tutorials. Whether you're a novice or a seasoned pro, you'll find it easy to create and optimize high-converting landing pages.
Round Four - Your Support Network
Think of customer support as the trusty sidekick you can rely on in stressful situations. Instapage provides multi-channel support through live chat, email, and a comprehensive knowledge base, ensuring users have all the resources they need at their fingertips. SurveyMonkey also offers extensive support but is primarily focused on simpler queries. While Ontraport backs users with thorough documentation and live support, the intricacy of its platform may lead users to require assistance more often, making timely support vital. A reliable support system can make all the difference in ensuring a smooth user experience.
Round Five - Value for Your Investment
Price is a decisive factor for many businesses as they evaluate landing page builders. Instapage provides tiered pricing that accommodates different levels of engagement, ensuring businesses can find a plan that aligns with their specific needs and budgets. SurveyMonkey’s pricing can be attractive for small teams but may limit access to features on lower tiers. Ontraport offers extensive marketing automation features, but its higher price point might deter smaller businesses. Each platform has unique value propositions; understanding your budget and what features are essential for your business is crucial during this decision-making process.
Ultimately, the decision among these three powerful landing page builders—Instapage, SurveyMonkey, and Ontraport—depends on what you prioritize most. All three platforms present valuable resources, but Instapage stands out with its focus on customization, speed, and extensive support. Take advantage of Instapage's free trial or demo to explore its capabilities firsthand and witness how it can enhance your marketing strategy.
