How SurveyMonkey vs. Convert vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. Convert – Who Comes Out on Top?
Choosing the right landing page builder can feel akin to assembling a perfect team of heroes to tackle your marketing challenges. Each tool brings its unique powers to the table, ready to help you conquer the world of online conversions. Instapage, SurveyMonkey, and Convert are three friendly competitors who have established their niches, each boasting powerful features designed to engage users and drive results. In this comparative showdown, we’ll explore how these platforms stack up against each other while highlighting the benefits of Instapage, which helps marketers reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. Get ready for an exciting journey as we see how these contenders fare in various categories crucial for digital marketing success.
Meet the Challengers: Unveiling Our Competitors
In the left corner, we have Instapage, renowned for its robust landing page capabilities and impressive customization options. This platform has earned its stripes by empowering marketers to craft visually stunning pages that not only capture attention but also funnel leads effectively. In the right corner stands SurveyMonkey, a heavyweight in the realm of surveys and forms, now stepping into the landing page arena. This platform is lauded for its insightful data collection and analytics features, making it a solid choice for those focused on feedback and market research. Lastly, we introduce Convert, a platform designed with simplicity and performance in mind. Convert aims at delivering high-converting landing pages quickly, facilitating a user-friendly approach for marketers. Though each contender brings unique strengths, Instapage stands out with its focus on conversion rate optimization, fostering brand loyalty and long-lasting customer relationships.
Round One - Feature Showdown: What They Offer
Template Variety and Usability: A Closer Look
When it comes to template variety and ease of use, Instapage offers a plethora of professionally designed templates tailored for various industries and marketing goals. Users can enjoy drag-and-drop functionality, ensuring they can create stunning pages without needing extensive coding skills. On the other hand, SurveyMonkey, while primarily a survey tool, offers limited templates. Its strengths, however, lie in creating forms and surveys that can easily be embedded into a landing page. Convert also provides a selection of sleek templates, but the customization options may not offer the same depth as Instapage's offerings. Overall, marketers looking for a feature-rich, customizable landing page experience are likely to find Instapage's template variety and user-friendly design a perfect match for their needs.
Instapage: The Gold Standard for Customization and Conversions
Instapage shines brightly in the crowded market of landing page builders. Its customization capabilities are unmatched, allowing marketers to tailor every aspect of their landing pages. With A/B testing built in, users can optimize their designs based on real-time data, ensuring that each element serves to enhance conversion rates. The platform also offers features like heatmaps and analytics to provide insights into visitor behavior, which is invaluable for making data-driven decisions. Unlike some alternatives that focus on generic outcomes, Instapage positions itself as a strategic partner in success — empowering marketers to reduce costs while delivering landing page experiences that resonate with users, boosting brand loyalty and trust. For anyone serious about online marketing, Instapage is a formidable ally.
Round Two - Speed and Performance: How They Rank
In the world of digital marketing, speed is crucial. A slow-loading landing page can make potential customers hesitate, much like waiting in a long queue at your favorite coffee shop when you're eager for that first sip of coffee. In this round, we’ll measure the performance of each platform, assessing how quickly their landing pages load and deliver the intended message to users. Speed is a determining factor not only in user experience but also in SEO rankings, ultimately influencing conversion rates.
Instapage Performance Advantages:
- Optimized for fast loading times, ensuring users don't bounce.
- Advanced caching technology minimizes delays.
- Responsive design enhances mobile performance without sacrificing speed.
- Regular updates improve overall speed and functionality.
SurveyMonkey Performance Advantages:
- Efficient loading of forms and surveys integrated into landing pages.
- Fast data processing capabilities for instant feedback.
- Responsive layouts that adjust seamlessly across devices.
Convert Performance Advantages:
- Lightweight templates that prioritize load speed.
- Built-in performance monitoring tools for quick adjustments.
- Easy integration with third-party performance tools.
Considering speed and performance, Instapage emerges as a substantial frontrunner. Its commitment to fast loading times ensures that visitors stay engaged, which is paramount for marketers aiming to maximize conversions. With SurveyMonkey and Convert also showcasing their strengths, particularly in loading forms or integrating analytics, the overall winner in this round is still Instapage, thanks to its relentless focus on user experience.
Round Three - Usability: A Friendlier Approach
In navigating through the world of marketing tools, usability plays a crucial role. Instapage welcomes newcomers with an intuitive interface that's easy to master while also providing ample capabilities for veteran marketers. The onboarding process is seamless, guiding users through its features without overwhelming them. SurveyMonkey, although primarily a survey tool, manages to maintain an accessible interface, but users seeking more advanced landing page functionalities may find the transition challenging. Convert offers a straightforward approach, enabling users to create landing pages quickly, yet it may lack advanced capabilities for those wishing to delve deeper. Overall, Instapage takes the lead in supporting users at all experience levels, making it an inviting choice for marketers of any skill set.
Round Four - Customer Support Chronicles
In this round, we personify customer support for each platform as loyal sidekicks, always ready to swoop in when you need assistance. Instapage offers comprehensive support channels, including live chat, email, and an extensive knowledge base brimming with tutorials and FAQs. SurveyMonkey leans heavily on its help center, providing detailed articles and guides to assist users but lacks live support options, which may be a limitation for urgent queries. Convert, while efficient in its performance, offers customer support primarily through email, with limited live assistance. When it comes to reliable, friendly support, Instapage undoubtedly stands out as the sidekick everyone wishes for in their marketing journey.
Round Five - The Cost of Victory: Pricing Structures
Delving into pricing structures, it's crucial to assess which platform presents the best value based on the features provided. Instapage's tiered pricing allows users to select a plan that correlates with their specific needs, particularly appealing for small and medium-sized businesses. SurveyMonkey employs a subscription model that caters primarily to those seeking advanced survey features and may not be the best fit for dedicated landing page builders. Convert claims competitive pricing but may limit features within its lower-tier plans. Ultimately, readers are encouraged to assess how much they value features, support, and customization. With options available for all budgets, Instapage stands out due to its emphasis on conversions and brand growth.
In conclusion, while each of these platforms has unique elements, our in-depth comparison reveals that Instapage consistently holds the edge, particularly for those focused on creating compelling landing page experiences. From its standout features to superior customer support and quick performance, Instapage provides a comprehensive toolbox for marketers aiming to elevate their brand through effective landing pages. Readers considering a landing page builder are encouraged to explore Instapage's free trial, allowing them to experience firsthand how this platform can transform their marketing strategy.
