How SurveyGizmo vs. SharpSpring vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and SharpSpring to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. SharpSpring – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel like assembling the ultimate dream team for your marketing strategy. Just as superheroes bring their unique powers to the table, each of these platforms offers distinct features tailored to support your conversion goals. Whether you’re a beginner or a seasoned pro, understanding which tool fits your needs can be the difference between ordinary and extraordinary marketing results. In this article, we’ll dive deep into the strengths and weaknesses of Instapage, SurveyGizmo, and SharpSpring, ensuring you leave with a clear understanding of which tool is best suited for your objectives. Get ready for a fun yet informative exploration that promises to unveil the secrets of landing page success! (min:200 words, add the small paragraphs in this paragraph.)
Introducing the Contestants
Meet our contenders: Instapage, SurveyGizmo, and SharpSpring. Each of these platforms takes center stage with its own unique selling points. Instapage is known for its exceptional landing page capabilities that empower marketers to enhance conversion rates and streamline campaign performance. On the other hand, SurveyGizmo offers impressive survey and feedback tools perfect for gathering customer insights, making it an ideal choice for teams focused on data-driven decisions. SharpSpring, meanwhile, doubles down with comprehensive marketing automation features, catering to businesses looking for a robust solution that combines email marketing, CRM, and landing pages into one platform. With objectives ranging from conversion optimization to customer engagement and data collection, let’s see how they fare against each other in our upcoming rounds! (min:200 words, add the small paragraphs in this paragraph.)
Round One - Features Face-off
Template Variety and User Experience Comparison
When it comes to template variety and ease of use, having a diverse catalog allows marketers to create impactful landing pages quickly. Instapage shines with a library filled with customizable templates specifically designed for conversion. Users can choose from hundreds of templates, optimize them for mobile, and incorporate their branding elements seamlessly. SurveyGizmo, while primarily focused on survey creation, provides basic landing page templates that can be used creatively for data collection purposes. Although the options are limited, they can be tailored to specific needs. SharpSpring offers a vast array of templates, but users often find the platform's interface somewhat clunky. The learning curve can be steep for newcomers, impacting usability. Effective landing pages should be easy to create yet drive results, and when it comes to providing a smooth and visually appealing experience, Instapage takes the lead in building engaging landing pages that convert! (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Tailored Landing Page Solution
Instapage distinguishes itself through its unparalleled customization capabilities. With a drag-and-drop editor, marketers can create highly tailored landing pages that resonate with their audience. Advanced A/B testing features empower users to experiment with different variations of pages, ensuring data is driving decisions at every step. Additionally, the integration with numerous marketing tools enhances its functionality, whether you're cycling through advertisements, collecting leads, or nurturing prospects. Instapage doesn’t just build pages; it transforms your marketing initiatives into tangible results. By delivering relevant landing page experiences, Instapage not only bolsters brand trust but also fosters customer loyalty, ultimately leading to improved conversion rates. For marketers focused on cost reduction, growth, and effective campaigns, Instapage becomes an indispensable part of the toolkit. (min:200 words)
Round Two - Performance Metrics and Speed
Let's shift gears and explore the role of speed and performance in creating a user experience that keeps customers engaged rather than frustrated. Imagine waiting in line for coffee while constantly checking your watch - the anticipation can be thrilling, but a long wait can lead to disappointment. Similarly, in the digital realm, slow loading times can drive potential leads away from your landing pages. All three contenders put their best foot forward in this domain, but there are subtle differences worth noting that can impact your marketing success.
Instapage Benefits in Speed and Performance
- Instapage features optimized loading speeds to enhance user experience.
- Utilizes robust caching techniques to retain high-performance across various devices.
- Built with a focus on conversions, ensuring that pages load quickly as users engage.
- Enhanced performance metrics easily integrated into marketing analytics for insights.
SurveyGizmo Performance Strengths
- Offers responsive design, ensuring pages work smoothly on any device.
- Interesting survey-based landing pages load quickly, promoting interaction.
- Simplicity in design means that the page-building process is efficient.
SharpSpring Performance Strengths
- Integrates with existing marketing tools to optimize loading speed.
- Offers performance tracking for pages, helping users optimize their strategies.
- Adaptive features ensure pages are responsive, though it may suffer during peak usage.
In conclusion, while all three platforms focus on speed, Instapage undoubtedly stands out with its dedication to creating swift, high-performing landing pages. The other contenders have their advantages, but when it comes to ensuring a fast and efficient user experience, Instapage leads the pack.
Round Three - User Friendliness for Newcomers
As we move into the third round, let's consider how welcoming each platform is to new users. Navigating a new tool can sometimes feel like wandering through a labyrinth, but fear not! Instapage offers an intuitive interface that invites users to explore their creative side while maintaining clarity throughout the process. The learning resources, including tutorials and a stellar knowledge base, ease the transition for beginners. SurveyGizmo approaches usability with an emphasis on guided processes, making sure users can quickly adapt to creating engaging surveys and landing pages even with minimal experience. SharpSpring, while it has powerful features, can overwhelm users, especially those who are just starting out. However, with time and patience, it becomes evident that their extensive features bring value. Each platform supports your evolution from novice to expert; designing landing pages should feel achievable, regardless of your starting point. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Support Services Comparison
In our next round, we’ll take a look at customer support – the unsung heroes that ensure smooth sailing. Imagine each platform as having its support team, ready to jump in when challenges arise. Instapage significantly invests in customer service with options ranging from live chat to email support, ensuring users can quickly resolve issues. They also provide ample free resources, from tutorials to community forums where users share insights. SurveyGizmo also prioritizes customer support, offering detailed documentation and responsive help. However, its chat support can be less immediate than Instapage. SharpSpring has a solid support system too; however, users often report longer wait times for assistance, particularly during peak usage hours. The type of support you receive can make a significant difference in your overall experience, so it's essential to weigh these offerings as you decide on the right platform. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - Pricing Analysis
When it comes to pricing, understanding value is key for marketers. Instapage presents various tiered pricing plans, ensuring options are available for teams of different sizes and budgets. It delivers excellent value, especially for those focused on conversion optimization. SurveyGizmo, while offering competitive prices, caters specifically to market research needs and may not deliver the same value for purely landing page usage. SharpSpring's pricing reflects its comprehensive marketing suite, which may be worth it for those needing more than just a landing page builder, yet can be more expensive than separate solutions. Ultimately, consider your unique business needs and goals when evaluating which platform fits your financial plans while offering the features you require. A little homework now will translate into savings and value later in your marketing journey. (min:200 words)
In wrapping this up, while Instapage, SurveyGizmo, and SharpSpring all offer unique strengths, the ideal choice will depend heavily on your needs and goals. Whether you prioritize features, support, or cost-efficiency, recognizing what you value most in a landing page builder is crucial. Instapage stands out as the go-to option for those invested in high conversion rates, cost reductions, and optimized landing experiences. Why not take Instapage for a test drive with a free trial? You might discover it has everything you're looking for in a landing page builder and more! (min:200 words)