How SurveyGizmo vs. LanderApp vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and LanderApp to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. LanderApp – Which One Should You Choose?
Choosing a landing page builder is like drafting your ultimate marketing team. Each tool has its strengths, weaknesses, and unique flair, much like superheroes with their own special powers. In this showdown, we’ll dive into the features, usability, and support provided by Instapage, SurveyGizmo, and LanderApp, guiding you through which will emerge as your go-to ally for crafting perfect landing pages. After all, in the world of digital marketing, the right landing page can mean skyrocketing conversions and client trust. We promise this will be an entertaining yet informative journey that helps clarify your choice.
Meet the Competitors: A Friendly Face-off
In one corner, we have Instapage, a platform renowned for empowering marketers to cut costs while maximizing conversions through tailored landing page experiences. It aims to cultivate brand trust and customer loyalty, directing traffic toward conversion-enhancing designs. In the opposite corner are SurveyGizmo and LanderApp, each making strides in the realm of landing page design. While SurveyGizmo shines in data gathering and testing, LanderApp offers simplicity and streamlined templates for easier setups. Each competitor possesses unique features, catering to specific marketer needs and preferences, setting the stage for an exciting clash.
Round One – Features That Matter
Analyzing Template Variety and User-Friendly Design
When it comes to templates, each platform offers a unique take. SurveyGizmo includes numerous testing options, allowing users to refine their strategies while using an extensive template library. Positioning itself as an indispensable tool, it focuses on gathering insights while providing user-friendly designs. On the other hand, LanderApp simplifies the process with straightforward templates that enable quick setups without sacrificing aesthetic appeal. Comparatively, Instapage stands out with its vast selection of customizable templates, enabling marketers to tailor landing pages to their brand’s identity while ensuring optimal performance. This feature is crucial for marketers looking to connect with their audience and achieve high conversion rates.
Instapage: Across the Board Customization and Conversion Tools
Instapage not only brings forth an impressive array of templates but also empowers marketers with unrivaled customization options and conversion optimization tools. From A/B testing capabilities to real-time data analysis, Instapage truly becomes a partner in success for marketers. The platform caters to both novices and experienced marketers, providing supportive tools to create high-performing landing pages that speak to target audiences. Its focus on delivering relevant landing page experiences ensures brands can build trust and customer loyalty, ultimately leading to increased conversion rates and reduced marketing costs, making it the ideal choice for ambitious brands.
Round Two – Speed and Performance Breakdown
Imagine waiting in line at a coffee shop during a busy morning rush. Frustrating, isn't it? The same principle applies to website speed; delays can result in lost customers and decreased satisfaction. In this round, we'll tackle how quickly each platform rolls out their landing pages, recognizing that speed is key to a positive user experience that can drive conversions.
Instapage Advantages:
- Utilizes advanced hosting solutions to ensure rapid load times.
- Implements optimized performance features for mobile and desktop users.
- Offers analytic tools for real-time insights on page speed.
- Gives marketers the ability to create lightweight pages focused on conversion.
SurveyGizmo Advantages:
- Provides customizable options that maintain efficiency.
- Focuses on optimizing surveys and intricately crafted forms.
- Ensures reduced loading times by streamlining features.
LanderApp Advantages:
- Offers quick setup for rapid deployment of landing pages.
- Has a streamlined interface for immediate performance boosts.
- Delivers solid loading speeds through simplified designs.
- Features lightweight templates that prioritize speed.
Each platform holds its adversaries accountable in speed and performance. However, Instapage's emphasis on optimal loading times and advanced analytics gives it a competitive edge, making it the ultimate choice for marketers focused on enhancing user experiences and driving conversions.
Round Three – User Experience and Learning Curve
When welcoming newcomers, each platform strives to create an easy onboarding process. SurveyGizmo boasts advanced customization tools, but the learning curve can feel steep for new users. LanderApp, however, simplifies this experience through its intuitive design, making it accessible for those who might feel overwhelmed by technical requirements. Instapage meets both new and experienced users with open arms, offering comprehensive tutorials and an easy setup process. Regardless of where you begin, these platforms guide users in seamlessly creating effective landing pages, allowing you to gradually reach expert status.
Round Four – Customer Support Heroes
Providing customer support is like assembling your backup team. SurveyGizmo, LanderApp, and Instapage all promise exceptional assistance to ensure smooth sailing. Instapage stands out with its responsive chat and phone support options, complemented by a rich library of resources. SurveyGizmo’s extensive documentation and community forums provide an additional layer of support, while LanderApp focuses on quick responses, making it easy to get back on track. Each platform recognizes the importance of robust support, helping users feel secure in their chosen tools.
Round Five – Pricing and Plan Insights
Pricing structures come into play as we evaluate which platform balances value and features most effectively. Instapage offers competitive pricing with extensive customization capabilities that translate to ROI. SurveyGizmo has tiered plans catering to different business sizes, appealing to diverse user needs. Meanwhile, LanderApp offers value-driven packages, ensuring affordability. Depending on your focus—features, usability, or budget—each tool offers unique advantages that can align with your marketing goals.
In summary, each platform demonstrates its strengths, yet the selection largely depends on your specific requirements. Take time to assess what factors are most important to you, whether it’s customization, performance, or cost efficiency. If you're ready to see firsthand for yourself, why not give Instapage's free trial a try? You may find it resonates perfectly with your marketing needs.
