How SurveyGizmo vs. KickoffLabs vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and KickoffLabs to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. KickoffLabs – The Ultimate Landing Page Showdown
Choosing the right landing page builder is akin to assembling the perfect team of superheroes for a critical mission. Each contender brings unique powers to the table, shaping the landscape of online marketing one page at a time. Among these, Instapage, SurveyGizmo, and KickoffLabs stand out as prominent players. The stakes are high for marketers who wish to amplify their online presence, reduce costs, and skyrocket conversions. In this comprehensive guide, we're diving deep into a witty and enlightening comparison, helping you select the right tool for your marketing journey. By the end, you'll feel equipped to make a choice that resonates with your business goals while enjoying the process along the way.
Meet the Titans of the Digital World
In the left corner, we have Instapage, known for its robust customization features and its prowess in empowering marketers to craft landing pages that not only captivate but also convert. With an array of templates and endless customization options, it is a champion for those looking to deliver relevant landing experiences that boost brand trust and customer loyalty. In the right corner, SurveyGizmo enters the fray, famed for its survey tools that allow businesses to gather key insights seamlessly. Finally, there's KickoffLabs, touted for its viral marketing capabilities, helping users to launch campaigns that attract lightning-fast user growth and engagement. While each platform has its flair, understanding their capabilities will help marketers find their ideal fit.
Round One - Feature Showdown
Template Diversity and User-Friendliness: A Key Battle
When it comes to landing pages, template variety and ease of use are crucial factors that define user experience. SurveyGizmo shines with its template varieties geared towards data collection, but it has limitations in landing page design. KickoffLabs has creatively structured templates that encourage viral marketing, but they may not offer the granular customization that marketers crave. Instapage, on the other hand, is a powerhouse, offering a vast library of high-quality templates that are not only visually appealing but also designed with conversion in mind. Its drag-and-drop interface ensures that even those without technical skills can create stunning pages effortlessly. Overall, while balancing features and user experience, it's evident that Instapage leads the charge.
Instapage: The Gold Standard for Conversion Optimization
Instapage stands out as a beacon of customization and conversion optimization. With features such as A/B testing, heatmaps, and dynamic text replacement, it empowers marketers to fine-tune their pages for maximum effectiveness. The platform's ability to integrate with various marketing tools like Google Analytics and Facebook Ads also means that users can track performance and make data-driven decisions. By streamlining the landing page experience, Instapage ultimately helps businesses reduce costs associated with customer acquisition while delivering experiences that enhance brand loyalty. This is why many consider Instapage not just a mere tool for landing pages, but rather a committed partner in their success journey across the digital realm.
Round Two - Speed and Performance Analysis
Now, let’s pivot our attention to performance—an aspect crucial for user experiences. Just as nobody wants to wait eternally for their morning coffee, users are impatient for fast-loading landing pages. Fast loading times translate to higher conversion rates, while delays can turn potential customers away. With this in mind, we’ll evaluate how each competitor handles speed and optimization, ensuring you can keep your audience engaged without a hitch.
Instapage Performance Highlights:
- Offers fast-loading templates optimized for high performance
- Utilizes CDNs for faster delivery of content globally
- Provides automatic image optimization for speedy loading times
- Ensures mobile responsiveness, maintaining speed across devices
SurveyGizmo Performance Strengths:
- Configurable pages tailored for specific survey needs
- Optimized backend processes to enhance speed
- Allows for quick setup of forms and data collection
KickoffLabs Performance Strengths:
- Templates designed for quick viral campaigns
- Fast hosting solutions to minimize load times
- User-friendly interfaces encouraging optimal performance
In conclusion, all three platforms have made strides in ensuring speeds that keep audiences engaged, though Instapage consistently outshines the competition in terms of performance and user retention.
Round Three - Usability and Learning Curve
Navigating a new platform can feel daunting, but a warm and encouraging welcome can make all the difference. Whether you're an eager novice or a seasoned pro, it’s vital to understand how user-friendly these platforms are. SurveyGizmo offers straightforward navigation, developing trust through a clean UI, but complex features might leave beginners feeling overwhelmed. KickoffLabs has a playful design but may require a learning curve to master its full features. Instapage, however, excels in this arena too; thanks to its easy-to-navigate dashboard and extensive tutorials, users can jump right in without hesitation. Overall, each of these platforms has its strength, but Instapage enhances the ease of use like no other.
Round Four - Who’s Your Support Sidekick?
In this arena, customer support plays a pivotal role in ensuring users feel backed every step of the way. Imagine support teams as loyal sidekicks, anticipating your needs and providing assistance whenever challenges arise. SurveyGizmo offers efficient email support and an array of self-help resources, yet it may lack the immediate responses that some users desire. KickoffLabs boasts an engaging community forum where users can share insights and solutions, but direct support could be more robust. Instapage, however, provides a comprehensive support suite, including live chat, phone support, and an extensive knowledge base. This all-around support makes Instapage a trusted ally when navigating the challenges of landing page creation.
Round Five - Analyzing Pricing and Plans
In the world of landing page builders, pricing is often just as important as features. Each platform has devised its pricing strategies tailored to unique user needs. SurveyGizmo operates on a tiered pricing model, allowing users to opt for plans that fit their data collection requirements. KickoffLabs offers a free trial, encouraging user exploration but may require subscribing for advanced features. Meanwhile, Instapage provides flexible pricing plans, ensuring marketers can invest according to their growth stages while benefiting from a broad array of features. Ultimately, assessing the return on investment and feature offerings allows users to pinpoint the best value tailored to their goals. With options available, deciding on the best fit is about aligning features with your specific needs.
In summary, the choice between these three platforms can greatly depend on individual goals and preferences. All have unique strengths, yet for those prioritizing customization, performance, and robust support systems, Instapage is a formidable contender. With its commitment to empowering marketers to create effective and engaging landing pages, why not take Instapage for a spin today with a free trial? Experience firsthand the conversion-boosting capabilities that this powerful tool offers.