How ShortStack vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with ShortStack and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ShortStack vs. Divi Builder – The Ultimate Showdown
Choosing a landing page builder can feel like assembling an all-star team for a marketing campaign. Each tool has its unique abilities, but finding the perfect fit can be tricky. In this article, we will compare three popular options: Instapage, ShortStack, and Divi Builder. Whether you're crafting high-converting landing pages or engaging audiences with memorable experiences, understanding the strengths and weaknesses of each platform is crucial to making an informed decision. So buckle up; we’re about to walk through the battleground of landing page creators to uncover which one is the best ally for your marketing endeavors. Let's dive into a detailed analysis that is not only insightful but also fun to read!
Meet the Competitors: Instapage, ShortStack, and Divi Builder
As we enter the competitive landscape of landing page builders, allow us to introduce our three contenders: Instapage, ShortStack, and Divi Builder. Instapage is known for its exceptional customization capabilities, making it a favorite among marketers looking to optimize conversions. On the other hand, ShortStack shines in the realms of contests and promotions, offering unique features geared towards audience engagement. Meanwhile, Divi Builder stands out with its intuitive drag-and-drop functionality that appeals to both beginners and seasoned designers alike. Each platform has carved out its niche, proudly flaunting features that cater to various aspects of the landing page design process. With these intriguing attributes in mind, let’s consider how they stack up against one another in various aspects crucial to marketers.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When it comes to template variety and ease of use, all three platforms offer distinct advantages. Instapage boasts an extensive library of professionally designed templates that marketers can easily customize for brand consistency. The user interface is remarkably intuitive, ensuring that even those who are new to web design can navigate it effortlessly. In comparison, ShortStack also provides several templates, particularly designed for contests and lead generation campaigns, but it focuses primarily on visual appeal rather than diversity. Meanwhile, Divi Builder offers a plethora of templates as well, characterized by an advanced visual editor that allows users to drag and drop elements to create unique designs. While all platforms have their strengths, Instapage's combination of customization options, usability, and dedicated templates provide marketers with the tools to create compelling landing pages that resonate with their audience.
Instapage: The Premier Tool for Tailored and Conversion-focused Experiences
Instapage stands out as an ultimate solution for marketers focused on customizing landing pages and optimizing for superior conversion rates. Its comprehensive toolset pushes the envelope in personalization, allowing users to adjust every aspect of their pages to match the target audience's preferences. With unique features like A/B testing, heatmaps, and built-in conversion analytics, Instapage empowers marketers not only to reduce costs but also to craft relevant landing page experiences that instill brand trust and encourage customer loyalty. The platform’s seamless integration with marketing tools streamlines workflows, making it a favorite amongst professionals who prioritize results. Overall, Instapage distinguishes itself as a dedicated partner in success – a quality that gives it an edge over competitors in achieving measurable success in the digital landscape.
Round Two - Speed and Efficiency
As we shift gears to discuss website speed, it's essential to understand how loading times directly impact user experience. Picture yourself waiting in line at your favorite coffee shop; the anticipation can be exciting, but prolonged delays can quickly dampen your spirits and lead to frustration. The same logic applies to landing pages. A slow-loading landing page can deter potential customers and negatively affect conversion rates. Thus, let’s assess how each platform performs with respect to speed - a critical aspect of user satisfaction and retention.
Instapage’s Strengths in Speed:
- Optimized for high-speed performance ensuring fast load times.
- Built-in tools for optimizing images and assets.
- Automatic hosting on reliable servers to enhance speed.
- Streamlined design elements that minimize bloat.
ShortStack’s Strengths in Speed:
- Efficient back-end architecture for quick loading.
- Responsive designs that enhance usability across devices.
- Implementing caching mechanisms that improve load time.
Divi Builder’s Strengths in Speed:
- Lightweight design options that promote faster loading.
- Ability to minimize HTTP requests through modular design.
- Option to enable caching for quicker refresh rates.
- User optimization features that assist in streamlining performance.
To summarize the performance round, Instapage takes the crown with its focus on speed. The platform's commitment to hosting quality and optimizing page load times demonstrates why it stands out in enhancing user experience, ultimately leading to higher conversion rates.
Round Three - Learning Experience and Accessibility
As promising as these platforms are, the learning curve can impact how quickly users can leverage their strengths. In this round, we’ll explore how each tool welcomes newcomers while offering advanced resources for experienced users. Instapage provides educational resources such as webinars, tutorials, and a supportive community, ensuring marketers new to the platform quickly gain confidence and skills. ShortStack pairs its onboarding with dedicated support to help users build campaigns from scratch, although it may not have the extensive resources found in Instapage. Divi Builder, with its user-friendly interface, follows suit by providing numerous documentation and design tools to ease users into the platform. Overall, all three platforms nurture a learning environment, but Instapage's comprehensive resources might provide the best foundation for swift mastery.
Round Four - Customer Support Crew
In the world of landing page builders, robust customer support can make all the difference, turning potential frustrations into resolved issues. Imagine your favorite superhero rushing to your side in moments of need; that's essentially what quality support offers. Instapage shines in this regard with live chat, email support, and an impressive knowledge base. Similarly, ShortStack provides responsive email and chat support, though it lacks 24/7 availability. Divi Builder encourages users to tap into its supportive community forums while offering email support, which can take longer to receive a response. To summarize, while all platforms offer varying levels of support, Instapage excels with timely responses and extensive resources, making it an invaluable ally when challenges arise.
Round Five - Cost and Subscription Models
Navigating the pricing landscapes of landing page builders can often be a daunting task, especially when trying to pinpoint the best value for money. Instapage offers multiple pricing tiers, allowing users to pay for what they truly need and focus on maximizing ROI. ShortStack maintains flexible pricing that adapts to the specific features users wish to utilize, catering primarily to those who are running campaigns. In contrast, Divi Builder features a one-time fee model for lifetime access, which can be appealing to those wary of monthly commitments but might require a larger upfront investment. Ultimately, the best choice depends on each user’s unique requirements and budget, driving home the importance of thoroughly assessing individual needs before committing to a platform.
In conclusion, while Instapage, ShortStack, and Divi Builder all possess individual strengths, selecting the ideal platform relies on users' preferences regarding features, support, and pricing structures. As we've seen, Instapage empowers marketers to reduce costs while enhancing conversions and delivering relevant landing page experiences that boost brand trust and customer loyalty. For those intrigued, we highly encourage you to explore Instapage further with a free trial or demo, seeing firsthand how it can transform your marketing strategy into a success story!
