How SurveyGizmo vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Forms.app – Who Comes Out on Top?
Choosing the right landing page builder can feel like assembling your dream team for a crucial mission. Imagine you’re a marketing strategist, looking for the perfect combination of features that will help you achieve the highest conversions. You wouldn’t want just any sidekick; you’d want the one that meets your every need. This light-hearted approach sets the stage for our battle royale featuring three contenders: Instapage, SurveyGizmo, and Forms.app. As we venture into this comparison, you’ll discover that each platform offers unique strengths and flavors. Who will emerge victorious? Let’s find out together! With these versatile platforms at your disposal, we’ll uncover how they compare in key areas that every marketer should consider. Get ready for an exciting journey through the world of landing page optimization! (min: 200 words, add small paragraphs in this paragraph.)
Meet the Heavyweights of Landing Page Creation
Enter the arena: Instapage, SurveyGizmo, and Forms.app. Each of these platforms brings something distinctive to the table, providing users with a wide range of options for creating impactful landing pages. Instapage stands out with its powerful tools tailored for marketers aiming to optimize conversion rates through high-quality page design. On the other hand, SurveyGizmo prides itself on its survey capabilities, enabling users to gather data and feedback alongside landing page creation. Finally, Forms.app is lauded for its user-friendliness and versatility, catering to a broad audience looking for straightforward solutions. As we learn more about these digital contenders, we’ll explore their unique selling points to help you choose the best fit for your marketing strategy. (min: 200 words, add small paragraphs in this paragraph.)
Feature Showdown - Who Has More to Offer?
Template Selection and User Friendliness
In the world of landing page builders, the variety of templates and ease of use can make or break your experience. SurveyGizmo offers a broad selection of templates tailored for surveys and forms but may not shine as brightly in landing page specific designs. Forms.app, while boasting an intuitive interface, may have a more limited template variety which could constrain creative designs. Instapage, however, dazzles with an extensive array of customizable templates designed specifically for maximizing conversions. This focus on marketing needs allows users to hit the ground running, encouraging experimentation while remaining accessible for novices. Especially for those aiming to create engaging and conversion-driven landing pages, having high-quality templates is crucial for achieving that all-important goal of converting visitors into customers. (min: 200 words, add small paragraphs in this paragraph.)
Instapage: Your Ally for Customization and Optimization
When it comes to customization, Instapage takes the crown. With a drag-and-drop builder that is second to none, users can create stunning landing pages that match their brand's identity and values. Marketers will appreciate the wealth of A/B testing options available, which are vital for finding the most effective designs and strategies to elevate conversion rates. Furthermore, Instapage impacts the bottom line by reducing costs, empowering marketers to allocate resources effectively while focusing on delivering relevant landing page experiences. This functionality fosters increased brand trust and customer loyalty, two essential components for long-term success. For anyone serious about maximizing their conversion potential, Instapage provides countless features that turn ambitious marketers into success stories. (min: 200 words)
Speed and Performance – Which Platform Wins?
As web users become increasingly impatient, speed and performance are critical aspects of any online platform. Imagine pulling up to your favorite coffee shop only to find a long line that tests your patience. Similarly, long loading times on landing pages can cause a considerable drop in conversions. Therefore, it’s essential to compare how each platform performs in terms of speed to ensure a seamless user experience. (min: 200 words)
Instapage Advantages:
- Optimized for fast loading times to reduce bounce rates
- Highly responsive designs that adapt to various devices
- Integration with leading analytics tools for performance tracking
- Built-in caching mechanisms to improve load speed
SurveyGizmo Advantages:
- Well-optimized for surveys, ensuring smooth functionality
- Offers good performance insights through data tracking features
- Customizability for survey elements can improve user engagement
Forms.app Advantages:
- User-friendly interface that loads efficiently
- Templates designed for quick creation and deployment
- Optimization for mobile devices, ensuring fast access
In conclusion, speed and performance are foundational aspects of landing page builders. Each platform has its perks, but Instapage stands out due to its dedication to speed and conversion optimization, ultimately boosting users' efficacy in reaching their goals.
Navigating Usability and User Learning Curves
Usability is a vital aspect of any platform, especially for newcomers. Instapage welcomes new users with an intuitive design that doesn't overwhelm. The support materials, such as tutorials and resources, aid in ramping up quickly. SurveyGizmo, while focused on data collection, also provides assistance for users to navigate features seamlessly. Forms.app maintains its reputation for simplicity, but deeper functionality can require additional learning. Overall, all three platforms aim to facilitate user growth from novices to seasoned professionals, ensuring that everyone can reap the benefits of their capabilities. (min: 200 words, add small paragraphs in this paragraph.)
Support Options – Your Technical Sidekicks
Customer support plays a crucial role in your experience with any tool. Each platform offers different avenues for assistance, which can make all the difference during critical times. Instapage’s support is multifaceted, including live chat, email, and a rich knowledge base that empowers users to solve problems independently. SurveyGizmo provides thoughtful support, especially for critical survey-related needs, while Forms.app's community forums and knowledge resources ensure that users can quickly find answers or solutions. The presence of strong support options transforms a platform from merely functional to incredibly reliable, reassuring users that help is always within reach. (min: 200 words, add small paragraphs in this paragraph.)
Pricing and Plans – Finding the Best Fit
When it comes to price, understanding structures can be daunting. Instapage offers various pricing tiers that cater to different levels of users, ensuring that businesses of all sizes can find a suitable plan. SurveyGizmo’s pricing focuses on its survey capabilities, potentially leading to higher costs for extensive data analysis features. Forms.app prides itself on affordability, making it accessible for freelancers and small businesses. Evaluating your needs critically ensures you find the most value for your investment while keeping your marketing goals upfront. As the landscape of landing page builders continues to evolve, aligning your choice with your budget and expectations can lead to greater satisfaction. (min: 200 words)
As we wrap up this comparison, it’s clear that while all three platforms have their strengths, the ultimate choice relies on your individual needs. Prioritizing features, customer support, and cost is essential for finding the perfect landing page builder. With Instapage leading the charge in customization and performance optimization, it’s a compelling option worth considering - especially when inviting readers to try it through a free trial or demo. Take the leap today and invest in your marketing success!