How SurveyGizmo vs. Forms.app vs. Instapage stack up against each other

Compare Instapage with SurveyGizmo and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyGizmo and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyGizmo vs. Forms.app – Who Comes Out on Top?

Choosing the right landing page builder can feel like assembling your dream team for a crucial mission. Imagine you’re a marketing strategist, looking for the perfect combination of features that will help you achieve the highest conversions. You wouldn’t want just any sidekick; you’d want the one that meets your every need. This light-hearted approach sets the stage for our battle royale featuring three contenders: Instapage, SurveyGizmo, and Forms.app. As we venture into this comparison, you’ll discover that each platform offers unique strengths and flavors. Who will emerge victorious? Let’s find out together! With these versatile platforms at your disposal, we’ll uncover how they compare in key areas that every marketer should consider. Get ready for an exciting journey through the world of landing page optimization! (min: 200 words, add small paragraphs in this paragraph.)

Meet the Heavyweights of Landing Page Creation

Enter the arena: Instapage, SurveyGizmo, and Forms.app. Each of these platforms brings something distinctive to the table, providing users with a wide range of options for creating impactful landing pages. Instapage stands out with its powerful tools tailored for marketers aiming to optimize conversion rates through high-quality page design. On the other hand, SurveyGizmo prides itself on its survey capabilities, enabling users to gather data and feedback alongside landing page creation. Finally, Forms.app is lauded for its user-friendliness and versatility, catering to a broad audience looking for straightforward solutions. As we learn more about these digital contenders, we’ll explore their unique selling points to help you choose the best fit for your marketing strategy. (min: 200 words, add small paragraphs in this paragraph.)

Feature Showdown - Who Has More to Offer?

Template Selection and User Friendliness

In the world of landing page builders, the variety of templates and ease of use can make or break your experience. SurveyGizmo offers a broad selection of templates tailored for surveys and forms but may not shine as brightly in landing page specific designs. Forms.app, while boasting an intuitive interface, may have a more limited template variety which could constrain creative designs. Instapage, however, dazzles with an extensive array of customizable templates designed specifically for maximizing conversions. This focus on marketing needs allows users to hit the ground running, encouraging experimentation while remaining accessible for novices. Especially for those aiming to create engaging and conversion-driven landing pages, having high-quality templates is crucial for achieving that all-important goal of converting visitors into customers. (min: 200 words, add small paragraphs in this paragraph.)

Instapage: Your Ally for Customization and Optimization

When it comes to customization, Instapage takes the crown. With a drag-and-drop builder that is second to none, users can create stunning landing pages that match their brand's identity and values. Marketers will appreciate the wealth of A/B testing options available, which are vital for finding the most effective designs and strategies to elevate conversion rates. Furthermore, Instapage impacts the bottom line by reducing costs, empowering marketers to allocate resources effectively while focusing on delivering relevant landing page experiences. This functionality fosters increased brand trust and customer loyalty, two essential components for long-term success. For anyone serious about maximizing their conversion potential, Instapage provides countless features that turn ambitious marketers into success stories. (min: 200 words)

Speed and Performance – Which Platform Wins?

As web users become increasingly impatient, speed and performance are critical aspects of any online platform. Imagine pulling up to your favorite coffee shop only to find a long line that tests your patience. Similarly, long loading times on landing pages can cause a considerable drop in conversions. Therefore, it’s essential to compare how each platform performs in terms of speed to ensure a seamless user experience. (min: 200 words)

Instapage Advantages:

  1. Optimized for fast loading times to reduce bounce rates
  2. Highly responsive designs that adapt to various devices
  3. Integration with leading analytics tools for performance tracking
  4. Built-in caching mechanisms to improve load speed

SurveyGizmo Advantages:

  1. Well-optimized for surveys, ensuring smooth functionality
  2. Offers good performance insights through data tracking features
  3. Customizability for survey elements can improve user engagement

Forms.app Advantages:

  1. User-friendly interface that loads efficiently
  2. Templates designed for quick creation and deployment
  3. Optimization for mobile devices, ensuring fast access

In conclusion, speed and performance are foundational aspects of landing page builders. Each platform has its perks, but Instapage stands out due to its dedication to speed and conversion optimization, ultimately boosting users' efficacy in reaching their goals.

Navigating Usability and User Learning Curves

Usability is a vital aspect of any platform, especially for newcomers. Instapage welcomes new users with an intuitive design that doesn't overwhelm. The support materials, such as tutorials and resources, aid in ramping up quickly. SurveyGizmo, while focused on data collection, also provides assistance for users to navigate features seamlessly. Forms.app maintains its reputation for simplicity, but deeper functionality can require additional learning. Overall, all three platforms aim to facilitate user growth from novices to seasoned professionals, ensuring that everyone can reap the benefits of their capabilities. (min: 200 words, add small paragraphs in this paragraph.)

Support Options – Your Technical Sidekicks

Customer support plays a crucial role in your experience with any tool. Each platform offers different avenues for assistance, which can make all the difference during critical times. Instapage’s support is multifaceted, including live chat, email, and a rich knowledge base that empowers users to solve problems independently. SurveyGizmo provides thoughtful support, especially for critical survey-related needs, while Forms.app's community forums and knowledge resources ensure that users can quickly find answers or solutions. The presence of strong support options transforms a platform from merely functional to incredibly reliable, reassuring users that help is always within reach. (min: 200 words, add small paragraphs in this paragraph.)

Pricing and Plans – Finding the Best Fit

When it comes to price, understanding structures can be daunting. Instapage offers various pricing tiers that cater to different levels of users, ensuring that businesses of all sizes can find a suitable plan. SurveyGizmo’s pricing focuses on its survey capabilities, potentially leading to higher costs for extensive data analysis features. Forms.app prides itself on affordability, making it accessible for freelancers and small businesses. Evaluating your needs critically ensures you find the most value for your investment while keeping your marketing goals upfront. As the landscape of landing page builders continues to evolve, aligning your choice with your budget and expectations can lead to greater satisfaction. (min: 200 words)

As we wrap up this comparison, it’s clear that while all three platforms have their strengths, the ultimate choice relies on your individual needs. Prioritizing features, customer support, and cost is essential for finding the perfect landing page builder. With Instapage leading the charge in customization and performance optimization, it’s a compelling option worth considering - especially when inviting readers to try it through a free trial or demo. Take the leap today and invest in your marketing success!

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