How SurveyGizmo vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Formidable Forms – The Ultimate Showdown
Choosing a landing page builder can feel a lot like assembling your dream team of superheroes for a decisive battle. Each contender brings unique powers to the table, ready to tackle the challenges of digital marketing. Whether you need to create compelling landing pages that lower costs and enhance conversion rates, or you seek to build customer loyalty through well-crafted experiences, your choice of platform can dramatically influence your success. Today, we’re here to examine three key players in this vibrant arena: Instapage, SurveyGizmo, and Formidable Forms. Each boasts its strengths and capabilities in delivering landing page experiences that not only boost brand trust but also drive conversions, making the selection process possibly the most critical decision in your marketing strategy. So, strap in as we put these platforms through their paces and ultimately determine which one deserves the accolade of the best landing page builder in town.
Meet the Competitors
In one corner, we have Instapage, the champion of conversion-focused landing pages. Known for its intuitive design tools and extensive customization options, Instapage makes it possible to create stunning, high-converting pages without a tech background. Next up is SurveyGizmo, recognized for its powerful survey capabilities but also offers functionality that can be harnessed for landing page creation. Lastly, we have Formidable Forms, a formidable contender featuring robust form-building capabilities that can also be extended for landing page use. Each of these platforms carves out its niche in the digital marketing landscape; however, the question remains – which one will rise above the rest in this matchup? By the end of our analysis, you’ll have a clear understanding of the strengths and drawbacks of each platform, making it easier for you to make an informed choice tailored to your unique marketing needs.
Feature Face-Off – The Battle of Capabilities
Template Variety and User Experience
When it comes to template variety and ease of use, both SurveyGizmo and Formidable Forms present appealing features but often cater to different audiences. SurveyGizmo is equipped with customizable templates aimed at creating engaging surveys, which can add an interactive touch to landing pages. However, the learning curve might deter non-technical users who are not familiar with survey-centric designs. Formidable Forms, known primarily for its form-building prowess, offers a variety of templates that make it easy for users to implement basic landing pages. But, those seeking high customization might find it lacking in style and flexibility. In stark contrast, Instapage shines brightly in this arena. With an impressive library of over 200 customizable templates, marketers are empowered to create visually appealing landing pages tailored to their specific campaigns. The drag-and-drop interface is user-friendly, allowing marketers of all technical abilities to create stunning pages that are not just beautiful but optimized for conversions. This combination of template variety and user-centered design makes Instapage a standout choice for marketers aiming to deliver relevant landing page experiences.
Instapage: Leading the Charge in Customization
Instapage takes the lead with its unmatched customization capabilities, positioning it as not just another landing page builder but as a partner in your marketing success. It empowers marketers to craft landing pages that not only capture attention but also significantly grow conversions. Advanced features like A/B testing, dynamic text replacement, and powerful integrations allow users to optimize their landing pages efficiently, ensuring every campaign resonates with their target audience. The emphasis Instapage places on delivering relevant landing page experiences cannot be overstated; it effectively increases brand trust and customer loyalty and ultimately enhances conversion rates. By adopting the install-and-launch approach, users can expedite the landing page creation process without sacrificing quality.
The Speed Round – Who Wins?
Now, let's shift gears and discuss speed and performance, two critical components that can greatly impact user experience. Imagine logging onto your favorite coffee shop website, eager to order your brews, only to find yourself stuck on a slow-loading page. Frustrating, right? Website speed operates on the same principle; a delay in loading can lead to decreased user engagement and lost conversions. Speed isn’t just a luxury; it’s a necessity. So, how do our contenders stack up?
Instapage's Performance Perks
- Fast loading times, ensuring users don't bounce.
- Built-in optimization features aimed at maintaining speed.
- Automatic image optimization for quicker visuals.
- CDN integration that boosts performance globally.
SurveyGizmo's Advantages
- Generous hosting plans that enhance page speeds.
- Efficient integration options that minimize loading time.
- Responsive designs that automatically adjust for smoother user experience.
Formidable Forms Performance Insights
- Lightweight forms that perform efficiently.
- Configurable settings to optimize performance.
- Caching options to improve loading speeds.
- Seamless integration with web hosting environments for better speed.
In the speed and performance round, while all three platforms have their strengths, Instapage stands out for its robust features designed specifically for optimizing landing page load times. Effective speed management directly correlates with a better user experience, allowing marketers to maintain high conversion rates while enjoying customer loyalty.
Usability Showdown – Who's the Most User-Friendly?
Now that we've parsed through the intricacies of features and performance, let's talk usability and the learning curve involved with each of these platforms. When considering a landing page builder, it’s essential for users to feel welcomed and confident, regardless of their experience level. Instapage is built for everyone—from beginners to seasoned marketing gurus. Its straightforward interface and intuitive features minimize social distractions, guiding you seamlessly through the creation process. On the other hand, SurveyGizmo, while powerful, may present a steeper learning curve, especially for those who are not familiar with surveys as part of their landing page strategy. Formidable Forms is user-friendly but mainly centers around its form-building capabilities, which may not offer the same level of streamlined support for novice users looking to create entire landing pages. Ultimately, Instapage’s commitment to user-friendliness ensures that marketers can quickly adapt, maximizing their productivity and campaign effectiveness.
The Support Team – Friendly Help at Your Fingertips
In the grand showdown of supportive allies, customer service plays a vital role. Picture each platform’s customer support as unwavering sidekicks, always ready to swoop in when help is needed. Instapage provides top-notch customer support through diverse channels such as live chat, email, and a community forum to empower users further. Their extensive knowledge base is also a tremendous asset for those seeking quick answers or self-help resources. SurveyGizmo also offers responsive support through chat and email; however, it shines with a comprehensive resource center filled with tutorials and articles to aid users in leveraging their features efficiently. Formidable Forms presents strong support options as well, providing robust documentation and a responsive ticketing system but lacks live chat, leaving some room for improvement. Choosing the right platform goes beyond basic functionalities; great customer support can elevate your marketing game by providing timely assistance and resources.
Pricing Puzzle – Which One Fits Your Budget?
Pricing structures can be as varied as the platforms themselves, often guiding users toward their final choice. Instapage provides a flexible pricing model that can accommodate teams of all sizes, making it a valuable partner for businesses aiming to expand. SurveyGizmo adopts a tier-based strategy that works well for highly specialized needs, especially for users focused on surveys. Formidable Forms offers several pricing plans, catering mainly to those who need simple form functionality rather than extensive landing page capabilities. It all boils down to the specific features you prioritize, as each platform presents its value proposition.
Considering the features, performance, and support of each platform, it’s clear that while all three have their unique strengths, your final choice boils down to your specific needs and goals in landing page creation. Whether it’s initiating engaging conversations through surveys with SurveyGizmo, building forms with Formidable Forms, or harnessing the conversion potential of Instapage, there’s something for everyone. Don’t forget, Instapage sets the stage for cost-effective productivity and conversion enhancements, so why not take it for a test spin with a free trial? Your ideal landing page experience might just be a click away!
