How SurveyGizmo vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. FormAssembly – Which One Takes the Cake?
Choosing the right landing page builder is akin to assembling the ultimate dream team for a project. Each contender brings unique powers to the table, battling it out to prove they deserve the spotlight in your marketing toolkit. A good landing page is essential for capturing leads, making conversions, and building customer trust. In this thrilling comparison, we’ll examine three front-runners: Instapage, SurveyGizmo, and FormAssembly. We promise to guide you through the strengths and weaknesses of each while keeping the mood light and engaging. There’s something for everyone, whether you’re a seasoned marketer or a newbie looking to create your first landing page. So, let’s suit up, enter the arena, and explore how these three players stack up against one another and help you launch effective and engaging landing pages.
Introducing the Heavy Hitters of the Landing Page World
In the left corner, we have Instapage, a robust platform that has won over marketers with its unbeatable features for creating highly customized landing pages. Instapage focuses on empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and foster customer loyalty. In the right corner, we have SurveyGizmo, renowned for its exceptional survey capabilities that can create powerful landing pages with integrated form solutions. SurveyGizmo stands out for those who prioritize user feedback and data collection. Finally, in the center of the ring, we have FormAssembly, a platform designed for effortlessly embedding forms into landing pages while focusing on seamless data integration. Each contender brings a unique approach to the table, which can cater to various marketing goals, making this battle riveting for any marketer. Now, let’s break down their features to see who shines the brightest.
Round One - Clash of Features and Capabilities
Template Variety and User-Friendly Experience Showdown
When it comes to template variety, SurveyGizmo and FormAssembly offer a plethora of options specifically tailored for survey-based landing pages. However, they often fall short when it comes to extensive customization possibilities, limiting creative freedom. SurveyGizmo shines with its focus on surveys integrated into the landing pages, making it perfect for collecting valuable user insights. Meanwhile, FormAssembly’s strength lies in form creation with basic landing page templates, serving those who need straightforward solutions. Conversely, Instapage emerges as the true champion in this round with its vast library of professional templates designed for various industries, all perfectly optimized for conversions. Instapage prioritizes ease of use through a simple drag-and-drop editor, allowing users without technical expertise to create stunning landing pages quickly. The platform not only offers flexibility with customization but also empowers marketers to implement A/B testing seamlessly, maximizing conversion opportunities.
Instapage: Your Go-To Partner for Unmatched Customization and Conversion
Instapage distinguishes itself from the competition with its wealth of unique features focused on conversion optimization. The fully customizable templates allow for brand personality to shine through, ensuring that each landing page is tailored to a business's needs and goals. Users can seamlessly edit layouts, adjust elements, and even personalize content for specific audience segments. Moreover, Instapage provides an easy-to-navigate user interface complemented with advanced tools like heatmaps and analytics, which empower marketers to understand user behavior on their pages. With these insights, marketers can make data-driven decisions to enhance user engagement and boost conversion rates. Instapage not only serves as a landing page creator; it is a comprehensive solution for marketers who wish to elevate their campaigns and achieve substantial results, fostering trust and loyalty among their audience.
Round Two - Speed and Performance Evaluation
Speed is equivalent to customer experience, and nobody enjoys a slow-loading landing page. Imagine waiting for your favorite barista to prepare a coffee, only to be met with a lagging connection. It’s frustrating and can lead to missed opportunities. In digital marketing, every second counts, and the speed of a landing page can significantly impact conversion rates. Let's examine how our contenders perform in this crucial area.
Advantages of Instapage in Speed and Performance
- Optimized for fast loading times, decreasing bounce rates.
- CDN support for global reach and quick access.
- Automatic performance enhancements for smooth page experience.
- Mobile optimization to ensure fast performance on smartphones.
The Speed and Performance Benefits of SurveyGizmo
- Good page load speed focused on forms and surveys.
- Integrated performance analytics for timely adjustments.
- Responsive templates designed for all devices.
FormAssembly’s Points on Speed and Performance
- Solid performance in data processing speeds.
- User-friendly interfaces minimizing load times.
- Embedded forms optimizing speed for data collection.
- Data integration tools enhance overall performance.
In this assessment of speed and performance, Instapage comes out on top due to its dedicated focus on quick loading times across devices. While SurveyGizmo and FormAssembly hold their ground, they don’t quite match the comprehensive optimizations provided by Instapage. Page speed is vital not just for user satisfaction, but also for improving overall conversion strategies on landing pages.
Round Three - User Experience and Learning Curve
Who doesn’t appreciate a warm welcome, especially when tackling a new tool? All three platforms strive to make the onboarding experience pleasant. Instapage, SurveyGizmo, and FormAssembly present user-friendly interfaces designed to accommodate everyone from beginners to seasoned pros. Instapage stands out for its intuitive design and comprehensive tutorials that guide newcomers through the process of crafting their first landing page. SurveyGizmo fosters support by offering extensive documentation and video tutorials aimed at helping users navigate their survey options seamlessly. Meanwhile, FormAssembly also supports newcomers with straightforward guidance focused on form embedding and data management. Overall, each platform provides invaluable resources to help users gain confidence and quickly become proficient in their chosen tool. As users unlock the potential of these platforms, they will find themselves equipped to create effective landing pages tailored to their specific needs.
Round Four - Support Features and Customer Care
Equipping a superhero team with trusty sidekicks can make all the difference, and the same goes for customer support across these platforms. Instapage, SurveyGizmo, and FormAssembly pride themselves on providing robust support options to ensure that users feel empowered. Instapage shines with its live chat support, comprehensive knowledge base, and an active community forum where users can share ideas and troubleshoot issues. SurveyGizmo also offers similarly strong support options, including email assistance and an extensive library filled with helpful guides and tutorials. FormAssembly provides a solid platform through email support and a dedicated knowledge base aimed at resolving user inquiries promptly. All three platforms are committed to ensuring that users receive the assistance they need, making them valuable allies in the pursuit of marketing success.
Round Five - Pricing Plans and Value for Your Investment
In the world of landing page builders, understanding the value of your investment is vital. Instapage offers tiered subscription plans that, while slightly higher than its competitors, deliver substantial value for marketers focused on conversion. SurveyGizmo’s pricing is tailored towards businesses focused on gathering data, making it a smart choice for survey-driven campaigns. FormAssembly presents flexible pricing options that cater to different organizational needs, focusing on efficient data integration solutions. Each platform brings unique pricing structures to the table, thus allowing users to weigh their decision on what aligns best with their specific objectives.
Ultimately, the choice among these platforms hinges on individual priorities and goals. While all three contenders have compelling advantages, Instapage’s dominance in the realm of landing page customization, speed, and conversion optimization makes it particularly appealing. We encourage readers to explore each option based on their objectives and take Instapage for a free trial or demo to witness the remarkable experience it has to offer.
