How SurveyGizmo vs. Canva vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Canva – Who Comes Out on Top?
Selecting the right landing page builder can feel like assembling an all-star team for a big game. Each tool brings its own set of skills to the table, ready to help marketers score those crucial conversions. In this head-to-head comparison, we’ll examine three noteworthy contenders: Instapage, SurveyGizmo, and Canva. Each has unique strengths and serves different aspects of digital marketing, yet all aim to streamline your efforts. Whether you seek effective landing pages, user feedback through surveys, or vibrant design templates, understanding these platforms will arm you with the knowledge to make an informed choice. By the end, you’ll be equipped to weigh their merits against what matters most for your marketing goals—and who doesn’t love a good underdog story in a friendly rival showdown?
Meet the Competitors: A Glimpse into Their Worlds
In the bustling arena of online marketing, we introduce our three champions. Instapage is renowned for its powerful landing page builder, designed to engage your audience and amplify conversion rates. SurveyGizmo, on the other hand, champions data collection, allowing you to create sophisticated surveys that can deeply understand customer preferences and behaviors. Lastly, Canva stands out in the vast landscape of design, offering a user-friendly platform to craft visually stunning graphics and social media posts. While working in different realms, they each play a pivotal role in enhancing digital marketing efforts through innovative features and tools. The friendly rivalry among these platforms drives them to evolve continuously, offering marketers like you the variety and quality they need to succeed. So, let’s dive into the first round of our contest and see which platform truly shines in terms of features.
Round One: Analyzing Features and User Experience
Template Options and User-Friendly Interfaces
When it comes to selecting a landing page builder, the variety of templates and the ease of use are key factors that can significantly enhance your workflow. SurveyGizmo presents a robust set of survey templates tailored for various types of research, and its interface is straightforward, allowing users to create engaging surveys quickly. However, some users might find its design capabilities a bit limiting when compared to visual-focused platforms. Canva leads the pack with its library of artistic templates and intuitive drag-and-drop interface, making graphic design far less daunting for novices. However, it falls short in terms of dedicated landing page functionality. Instapage, with its extensive collection of conversion-optimized templates combined with high customization, stands as a hallmark of user experience. Its design interface is specifically tailored for creating dedicated landing pages aimed at maximizing conversions. This unique focus helps marketers craft relevant landing page experiences that resonate with their audience, leading to enhanced brand trust and customer loyalty.
Instapage: Your Partner in Customization and Conversions
Instapage is not merely a tool; it’s an ally for marketers determined to enhance their online presence. The platform emphasizes exceptional customization capabilities, allowing users to modify every aspect of their landing pages according to their brand’s unique identity. With features such as A/B testing, dynamic text replacement, and advanced analytics, Instapage enables marketers to optimize conversions effectively. Moreover, its user-friendly design interface means that even those with minimal technical knowledge can create landing pages that look professionally crafted. Instapage empowers marketers by reducing costs associated with unsuccessful campaigns, leading to increased return on investment. In a competitive market where every conversion counts, Instapage stands out as a comprehensive solution for businesses aiming to deliver relevant landing page experiences that inspire trust and foster loyalty.
Round Two: Speed and Performance Battle
User experience heavily hinges on website speed. After all, slow-loading pages can feel akin to standing in a long line at your favorite diner—while you’re waiting, enthusiasm can dwindle, and appetite can fade. All three platforms offer varying degrees of performance, but how do they stack up against one another in the realm of speed? Let’s take a closer look.
Instapage Advantages:
- Optimized for speed with lightweight landing pages that load quickly.
- Built-in performance tracking tools to monitor loading times.
- Supports AMP (Accelerated Mobile Pages) for enhanced speed on mobile devices.
- Utilizes a fast content delivery network (CDN) to ensure globally quick loading.
SurveyGizmo Advantages:
- Offers efficient server solutions for faster survey deployments.
- Load testing features allow for performance optimization of surveys.
- Responsive design ensures surveys are quick to load on any device.
Canva Advantages:
- Fast-loading design templates that optimize rendering time.
- Easy export options for images and graphics that do not slow down websites.
- User-friendly interface maintains performance even for novice designers.
- Templates are created to ensure high-fidelity visuals without heavy files.
In conclusion, speed and performance are critical when choosing a platform. Instapage significantly outperforms its competitors through fast-loading pages that contribute to enhanced user experiences, positioning itself as the leading choice for marketers focused on optimizing conversions.
Round Three: User-Friendliness and Learning Journeys
Adopting new software can be daunting, but each platform welcomes users with open arms. Instapage shines with its easy onboarding process, showcasing tutorials and a help center that guide newcomers every step of the way. SurveyGizmo simplifies the survey creation process with straightforward instructions, though some users might face challenges when diving into advanced features. Canva’s approachable design philosophy means even those with no graphic design experience can create stunning visuals. The varying learning curves across these platforms mean that you can grow your skills at your own pace—whether you're just starting or elevating your proficiency to expert levels. Regardless of your background, all three platforms provide comfort and confidence as you navigate their features.
Round Four: The Customer Support Team
Customer support is like the reliable sidekick behind every successful platform. Instapage provides customers with multiple support options, including live chat, email support, and extensive training resources. SurveyGizmo emphasizes a hands-on support approach, offering tailored assistance for businesses while ensuring users have access to forums for community help. Meanwhile, Canva has a well-documented knowledge center and customer support via email and chat. Each platform’s support team is dedicated to assisting users, making them feel empowered in their marketing efforts.
Final Round: Evaluating Pricing and Plans
When evaluating pricing, it’s important to keep your goals in mind. Instapage typically offers plans that provide great value for those needing high-conversion landing pages. SurveyGizmo has tiered plans that may appeal to small businesses, but costs can escalate with advanced features. Canva offers flexible pricing based on design needs, making it accessible for those seeking creativity without sticking to a budget. The right choice among these platforms will depend on what fits your specific needs and financial capabilities. Balancing features and pricing will ensure you make the best investment for your marketing journey.
In summary, while all three tools present their own strengths, the right choice boils down to your unique requirements. Instapage stands out for its exceptional capabilities in fostering conversions through effective landing pages. Considering factors such as features, support, and cost will lead you to make an informed decision. So why not take Instapage for a test drive? A free trial may just be the game-changer you've been searching for.
