How SurveyGizmo vs. ActiveDEMAND vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. ActiveDEMAND – The Ultimate Showdown
Choosing a landing page builder can feel like assembling a dream team of superheroes, each bringing unique powers to the table for your marketing strategy. Just like how superheroes collaborate to defeat mighty villains, the right landing page builder can help marketers conquer conversion challenges. With that in mind, we will pit three popular contenders against each other: Instapage, SurveyGizmo, and ActiveDEMAND. Each platform flaunts its strengths, making it imperative for marketers to carefully consider which one will suit their needs best. Throughout this article, we aim to clarify the distinctions, illuminate the advantages of each, and ultimately guide you in making an informed decision that aligns perfectly with your business goals and aspirations. So, let’s embark on this journey of comparison and find out which landing page builder emerges as the industry champion!
Meet the Contenders – A Quick Look
In the left corner, we have Instapage, renowned for its robust features tailored specifically for creating high-converting landing pages. This platform allows marketers to efficiently design, test, and optimize pages with remarkable ease, all while also utilizing advanced analytics to measure success. In the right corner, we present SurveyGizmo, which excels in creating customized surveys and forms that are adept at collecting user insights. This tool is perfect for marketers looking to gather data that informs their landing page strategies. Lastly, we have ActiveDEMAND, a comprehensive marketing automation solution that combines landing page creation with various other marketing tools. This platform is particularly appealing to businesses that desire a one-stop-shop for all their marketing needs. With each platform offering distinct features and advantages, let’s explore a few key areas to assess their performance.
Round One – Feature Comparison: A Clash of Capabilities
Template Variety and User-Friendly Design
When it comes to features that cater to template variety and user experience, all three contenders present a fascinating landscape. SurveyGizmo shines with its survey templates, making it optimal for users needing forms that are customizable and aesthetically pleasing. The ease of design makes it accessible even for those without extensive technical skills. ActiveDEMAND, on the other hand, combines its landing pages with inbound marketing capabilities, providing a robust range of templates that are customizable and designed with HD graphics to engage users effectively. However, Instapage takes the crown in this area, offering a vast library of professionally designed templates specifically tailored for landing pages, optimized for conversion. Additionally, its drag-and-drop editor is exceptionally intuitive, allowing users to create stunning pages without any coding knowledge. The seamless integration of these features empowers marketers to craft landing pages that not only engage visitors but also convert them into leads and customers.
Instapage: Your Ally in Customization and Conversion
Instapage stands out as a powerful tool when it comes to customization, enabling marketers to create and modify landing pages that reflect their brand's unique voice. The platform offers a wide range of pre-designed templates, which can be fully tailored, allowing for a high degree of personalization. Furthermore, Instapage is equipped with advanced A/B testing capabilities that enable users to optimize their pages for higher conversion rates systematically. The integration of analytics tools provides insights that are crucial for understanding visitor behavior and campaign effectiveness. By utilizing these insights, marketers can make data-driven decisions to continually improve landing page performance. Not only does Instapage empower marketers to maximize their ROI, but it fosters deeper brand trust and customer loyalty by delivering relevant landing page experiences that resonate with users.
Round Two – Speed Matters: A Race Against Time
In the world of digital marketing, speed is paramount. Imagine entering your favorite coffee shop and being greeted by an unfriendly line that stalls your caffeine cravings; the same applies to slow-loading landing pages. Users expect speedy access and a seamless experience, and delays can result in dropped leads and diminished engagement. In this crucial round, we'll dive into how each platform performs under the pressure of speed and performance.
Instapage Performance Advantages:
- Instapage’s landing pages load exceptionally fast, reducing bounce rates significantly.
- Implementation of AMP (Accelerated Mobile Pages) ensures optimal performance on mobile devices.
- Optimized image hosting contributes to swift loading times while maintaining quality.
- Advanced caching techniques further enhance page speed for visitors.
SurveyGizmo Performance Advantages:
- SurveyGizmo's template is designed to load quickly across various devices.
- The platform employs efficient code practices to reduce loading times.
- Responsive design automatically optimizes survey display for speed.
ActiveDEMAND Performance Advantages:
- ActiveDEMAND utilizes cloud hosting to ensure pages load quickly without downtime.
- Dynamic content loading optimizes performance, especially on landing pages.
- Performance monitoring tools allow users to identify and resolve speed issues swiftly.
- Compatibility with CDNs (Content Delivery Networks) enhances global loading speeds.
In conclusion, speed and performance are critical factors in the effectiveness of a landing page builder. While each of the platforms has its strengths, Instapage provides the best overall performance, ensuring users benefit from rapid load times that enhance user experience and engagement. This advantage alone can make a significant impact on conversion rates, setting the stage for successful campaigns.
Round Three – Navigating Usability and Learning Curves
The usability of a landing page builder is a vital consideration, especially for those who may be new to digital marketing. A friendly interface can make all the difference in fostering confidence and encouraging creativity. Instapage is known for its user-friendly platform, which welcomes newcomers with open arms. Its extensive library of tutorials and support documentation provides the necessary resources for users to gain proficiency quickly. SurveyGizmo, while remarkably powerful, can have a slightly steeper learning curve due to its comprehensive feature set. Nevertheless, it offers valuable resources to help users become well-versed with its functionalities. ActiveDEMAND strikes a balance between usability and complexity; its dashboard is neatly organized, although it may be slightly overwhelming for beginners. Ultimately, whether you’re a seasoned pro or an eager newcomer, each platform can facilitate your journey toward becoming an expert.
Round Four – The Support Heroes Behind Each Platform
When issues arise, reliable customer support becomes essential. Think of it as having a dedicated sidekick by your side, ready to assist you in times of need. Instapage offers top-notch customer support through live chat, email, and an extensive knowledge base filled with guides and best practices for users. SurveyGizmo provides similar support channels, highlighting quick response times and comprehensive documentation. ActiveDEMAND also delivers strong customer support, including phone support for urgent queries, making it a feasible option for users who prioritize direct communication. The responsiveness and availability of each platform’s support team are crucial in influencing users' satisfaction and their overall experience.
Final Round – Dissecting Pricing and Plans
Now, let's talk numbers. Understanding the pricing structures of each platform is essential for identifying which service offers the best bang for your buck. Instapage operates on a tiered pricing model; its plans cater to different business sizes and needs, ensuring that every type of user can find a fitting option. SurveyGizmo also provides flexible pricing plans based on the features selected, helpful for businesses focusing on surveys and forms. ActiveDEMAND features a more comprehensive marketing package, offering various tools beyond just landing pages, but this can also lead to higher costs for companies that require a full suite of marketing services. Each option has its pros and cons, but ultimately your decision will depend on your specific requirements.
As we wrap up this comprehensive comparison, it's clear that while all three platforms present their unique strengths, the right landing page builder hinges on your business goals and personal preferences. If powerful features and exceptional customization are your priorities, Instapage may be your best choice. At the end of the day, only you can determine what matters most in a landing page builder—whether it be specific functionalities, customer support, or flexible pricing. We invite you to explore Instapage through a free trial or demo and start crafting those conversions today!
