How SurveyGizmo vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. ActiveCampaign – Battle of the Marketing Titans
Choosing a landing page builder can feel like assembling a superhero team for your marketing strategy. You want to ensure that each member brings unique strengths to the table while working harmoniously towards a common goal: converting visitors into loyal customers. In this article, we will explore the capabilities of three leading platforms—Instapage, SurveyGizmo, and ActiveCampaign—to see which one comes out on top. With features that appeal to marketers with varying needs, this comparison will provide insights into their offerings, allowing you to make an informed decision. By the end, you'll feel equipped to pick the right 'hero' for your marketing endeavors, be it for driving conversions, enhancing user experience, or splurging on additional features.
Meet the Heavyweights of Landing Page Creation
Let’s introduce our competitors in this showdown: Instapage, SurveyGizmo, and ActiveCampaign. Each contender has carved out its niche in the digital marketing space. Instapage is renowned for its focus on landing page optimization, offering a range of customizable templates and conversion tools that minimize costs and maximize ROI. On the other hand, SurveyGizmo, while primarily focused on survey creation and data collection, integrates landing pages to improve user engagement and feedback gathering. ActiveCampaign rounds out our trio with robust marketing automation features, combining email marketing, landing pages, and customer relationship management to engage users throughout their journey. These platforms are not just tools; they are essential partners for marketers aiming to improve brand trust and customer loyalty.
Round One - Features Showdown
Template Variety and User-Friendliness Comparison
In the ever-evolving landscape of digital marketing, a diverse selection of templates can significantly impact your success. SurveyGizmo provides several basic options aimed at data collection, but it lacks the wide variety of optimized landing page templates that Instapage offers. Instapage’s extensive library is tailored for various industries, ensuring that marketers can find a design that resonates with their audience. Additionally, the user interface of Instapage is intuitive, allowing users to drag and drop elements seamlessly. SurveyGizmo's templates can feel somewhat constraining, chiefly catering to its survey-centric identity, leading to a less engaging user experience. ActiveCampaign also offers templates, but its strength lies more in the automation of email marketing than pure landing page creation, placing it a step behind for dedicated landing page needs.
Instapage: Your Go-To for Customization and Conversion Power
Instapage stands out as the leader when it comes to customization and conversion optimization. With features like A/B testing, heatmaps, and dynamic text replacement, it empowers marketers to craft tailored landing pages that resonate with individual audiences. Its user-friendly interface enables even those new to digital marketing to design high-converting pages with confidence. Moreover, Instapage prioritizes speed, ensuring that pages load quickly, which is critical in retaining user engagement and maximizing conversions. As marketers grapple with increasing customer expectations, Instapage emerges as a trusted ally in delivering relevant landing page experiences that not only build brand trust but also foster customer loyalty. Using Instapage, marketers can significantly enhance their conversion rates, making every click count.
Round Two - Speed and Performance Analysis
Speed is the unsung hero of user experience. Think of it as the difference between leisurely enjoying coffee in a cozy café and being stuck in a queue at a drive-thru. If a landing page takes too long to load, potential customers may abandon it, leading to lost conversions. Thus, understanding how these platforms perform in terms of speed is crucial in making your choice.
Advantages of Instapage:
- Optimized for fast loading times across devices
- Utilizes well-structured code for better performance
- Adaptive design ensures efficiency on mobile platforms
- Integrated analytics tracking allows for performance insights
Advantages of SurveyGizmo:
- Focused on efficient data collection with minimal load times
- Simple survey pages load quickly for immediate engagement
- Compliance with best practices for web speed standards
Advantages of ActiveCampaign:
- Streamlined integration processes enhance loading speeds
- Automated content delivery speeds up user interaction
- Quick access to subscriber data provides real-time performance analytics
- Optimized for actionable insights on user behavior
In summary, while all three platforms perform adequately in terms of speed, Instapage rises above with its laser-focus on creating fast, engaging landing pages. Marketers who prioritize quick loading times should seriously consider Instapage as their preferred tool.
Round Three - Navigating Usability and Learning Curves
Adopting a new platform can be daunting, but usability is key to ensuring a smooth transition. Whether you are a marketing newbie or a seasoned professional, each platform offers its own unique support system. SurveyGizmo emphasizes straightforward navigation for surveys, yet its landing page capabilities may require additional learning. ActiveCampaign has a steeper learning curve due to its extensive feature set, but once users acclimate to its interface, they often find the experience rewarding. Meanwhile, Instapage prioritizes user-friendliness with drag-and-drop functionality, extensive tutorials, and customer support. Users can easily create impressive landing pages in no time, making it particularly attractive for marketers looking to optimize their funnel quickly. Ultimately, regardless of your experience level, there are user-friendly resources available across all three platforms to ensure that you can create effective landing pages.
Round Four - Customer Support Comparison
When problems arise, having reliable customer support can make a world of difference. In this round, we’ll look at how each platform offers support to its users. Instapage is known for its responsive customer support team, providing assistance through chat, email, and an extensive knowledge base to resolve issues swiftly. SurveyGizmo offers helpful email support and community forums where users can share insights and solutions, although response times might not always be as quick as competitors. ActiveCampaign’s customer assistance shines through live chat and rich educational resources to help customers maximize their use of the platform. Each support team acts like a trusty sidekick, ready to lend a helping hand, so you can feel secure in your choice of platform.
Round Five - Pricing Propositions
Considering pricing can often sway decisions in favor of one platform over another. Instapage offers tiered pricing plans that vary based on features, making it suitable for a range of budgets—especially for businesses prioritizing conversions. SurveyGizmo typically operates on a subscription model aimed at survey functionality, which can be pricier if users solely want landing page capabilities. ActiveCampaign's pricing is very competitive, especially given its extensive automation tools. However, it might not provide the same level of focus on landing pages compared to Instapage. When analyzing the cost versus the value brought by each platform, it's crucial to align pricing with your specific marketing goals.
To wrap up this spirited comparison, remember that the ideal choice hinges on your unique needs and aspirations. Each platform carries its distinct advantages, so consider what matters most—be it seamless features, responsive support, or cost-effectiveness. We encourage you to explore Instapage through its free trial and witness how it empowers marketers to reduce costs, grow conversions, and create meaningful landing page experiences that foster trust and loyalty.
