How Strikingly vs. ShortStack vs. Instapage stack up against each other
Compare Instapage with Strikingly and ShortStack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. ShortStack – The Ultimate Comparison Showdown
Choosing the right landing page builder can be as challenging as picking a favorite superhero. While each one has unique powers, the true champion lies in which tool best suits your marketing mission. In this engaging comparison, we put Instapage, Strikingly, and ShortStack through their paces to determine who comes out on top in the world of landing pages. Let’s face it – we all want a tool that not only meets our needs but also enhances our marketing efforts. From increasing conversions to reducing costs, the right landing page builder can make all the difference. Buckle up as we embark on this informative journey where we dissect features, speed, usability, support, and pricing, all while keeping it light and enjoyable for you.
Meet Your Contenders: Landing Page Legends
In the left corner, we have Instapage, a powerful tool designed specifically for marketers aiming to optimize their campaigns with relevant, high-converting landing page experiences. It stands tall with its robust features that empower users to take their conversion rates to new heights while building brand trust and customer loyalty. In the right corner, Strikingly enters the arena with a focus on simplicity and elegance. It offers a streamlined approach to landing page creation, targeting users seeking quick deployment and ease of use. Finally, we can't forget ShortStack, which brings its unique flair to the table, especially for running campaigns that require action-oriented landing pages and forms. All three platforms compete fiercely, but who will take the crown in our showdown?
Round One - Feature Face-off: Variety Meets Customization
Template Options and User Friendliness: A Closer Look
When it comes to template variety and ease of use, each contender brings a distinct flavor to the mix. Instapage offers a wealth of professionally designed templates tailored for various industries, allowing marketers to kickstart their campaigns without starting from scratch. The intuitive drag-and-drop builder simplifies the editing process, enabling users to customize elements to their liking effortlessly. On the other hand, Strikingly focuses on creating visually appealing one-page websites with a range of sleek templates that suit personal portfolios or small businesses. Its straightforward approach means users can easily whip up a stunning landing page without any design experience. Meanwhile, ShortStack emphasizes functionality with its features that cater specifically to promotional campaigns. It provides templates optimized for lead generation, making it particularly appealing for businesses keen on collecting user information. All in all, each platform has strengths worth noting, tailored to different user needs and scenarios.
Instapage: A Champion in Customization and Conversion Rates
Instapage distinguishes itself through its powerful customization capabilities, unmatched by its competitors. The platform is designed with marketers in mind, equipping them with tools to create tailored landing pages that speak directly to their target audience. With features like the ability to split test variations, analyze user behavior, and utilize advanced analytics, Instapage ensures that users not only build landing pages but optimize them for success. The unique personalization options further allow businesses to create experiences that resonate with potential customers, ultimately leading to higher conversion rates. Empathetic towards marketers' needs, Instapage also focuses on reducing overall costs while driving growth, proving itself a valuable partner in navigating the digital marketing landscape.
Round Two - The Battle of Speed and Performance
Speed is crucial in the digital realm, much like the anticipation we feel while waiting for our morning coffee. A website that loads slowly can derail user experience and lead to abandonment. Let's explore how each landing page builder performs in terms of speed and responsiveness, as this can significantly impact user retention and conversions.
Advantages of Instapage in Speed and Performance
- Offers fast-loading landing pages optimized for conversions.
- Utilizes a global content delivery network (CDN) for improved performance.
- Features automatic image optimization that reduces load times.
- Integrates with major analytics tools to monitor page speed and adjustments.
Strikingly's Speed and Performance Perks
- Delivers quick-loading one-page designs enhancing user experience.
- Efficient server response times for swift page access.
- Designed for mobile responsiveness ensuring speed across devices.
ShortStack’s Speed and Performance Highlights
- Features geo-targeted landing pages that load quickly based on user location.
- Includes easy integration with social networks, enhancing performance with reduced load.
- Offers a specific focus on forms with optimized submission processes that reduce lag.
- Utilizes scalable infrastructure, ensuring performance during high traffic spikes.
In our speed and performance showdown, Instapage emerges as a frontrunner, proving that marketers can rely on its swift landing pages to keep users engaged. Ultimately, a landing page needs to load fast to convert effectively, and Instapage doesn't disappoint.
Round Three - User-Friendliness and Learning Curve
Navigating new tools can feel overwhelming, but it doesn't have to be. User-friendliness is essential, particularly for those just starting their marketing journey. All three platforms promise to welcome both newcomers and seasoned marketers alike. Instapage, with its intuitive interface and extensive tutorials, offers a smoother learning experience, allowing users to transition from novice to expert in no time. Strikingly takes pride in its simplicity, enabling users to set up elegant landing pages within minutes, making it ideal for those who prefer minimalistic design without a steep learning curve. ShortStack provides comprehensive guides and resources, ensuring users can utilize its forms and campaign tools effectively. Regardless of where you start, each platform is committed to helping users grow into proficient marketers with ample support.
Round Four - The Support Team: Customer Assistance Unveiled
Consider each platform's customer support team as devoted sidekicks, always ready to jump in and help when challenges arise. Instapage offers 24/7 support via chat and email, with a robust knowledge base that covers essential topics comprehensively. Strikingly provides support primarily through email and user-friendly community forums where users can engage with each other for tips and solutions. ShortStack also shines in this department, offering email support and an extensive library of tutorials and documentation that guide users through various features. Each platform is committed to ensuring that customers have the tools and resources they need to succeed.
Round Five - Pricing Strategies: The Cost Factor
When it comes to pricing, each platform presents its packages aimed at different user needs. Instapage's pricing reflects the advanced features it provides, giving marketers the tools they need for higher conversions. Strikingly, on the other hand, follows a simpler pricing model, targeting users looking for straightforward landing pages at a lower cost. ShortStack’s plans cater primarily to businesses focused on driving engagement through forms and competitions, offering a unique approach to pricing based on functionality. Nevertheless, understanding each platform's pricing model can aid readers in making budget-conscious decisions that align with their marketing ambitions.
In conclusion, while all three platforms offer valuable features, the choice ultimately depends on individual needs and goals. Be it customization, user support, or pricing, there’s a landing page builder tailored for everyone. Whether you lean towards the extensive capabilities of Instapage, the simplicity of Strikingly, or the unique offerings of ShortStack, consider what matters most for your projects. Ready to experience Instapage firsthand? Don’t hesitate to explore its capabilities with a free trial or demo and see how it empowers your marketing efforts.
