How Strikingly vs. SharpSpring vs. Instapage stack up against each other
Compare Instapage with Strikingly and SharpSpring to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. SharpSpring – A Comparative Showdown
Choosing a landing page builder is like assembling a dream team for a thrilling adventure. Each tool has its unique strengths and abilities, promising to support your marketing endeavors. Just as superheroes are more effective in teams, your landing page effectiveness can be significantly enhanced by selecting the right builder. Today, we’re diving into a comparison of three notable contenders: Instapage, Strikingly, and SharpSpring. Each platform has carved a niche in the digital marketing space, positioned as valuable allies for businesses looking to enhance their online presence. With varying features, pricing, and functionalities, knowing their core strengths can help you make an informed decision. Whether you’re a seasoned marketer or a business owner venturing into the world of digital marketing for the first time, this comparison will shed light on which platform best aligns with your goals. So grab a cup of coffee, sit back, and let’s unfold the battle of landing page builders together.
Meet the Contenders in the Digital Arena
In the left corner, we have Instapage, a champion of landing page design and conversion optimization. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With a focus on customization and user experience, it’s a go-to choice for businesses aiming for high conversion rates. In the right corner stands Strikingly, known for its ease of use and quick setup. It’s favored by small businesses and individuals who want to make a stunning online impact without the fuss. Lastly, we have SharpSpring, a versatile marketing automation platform that offers landing page capabilities as part of a broader suite. SharpSpring is ideal for organizations looking for integrated marketing solutions that go beyond just landing pages. As we proceed, we’ll peel back the layers of each contender, highlighting their unique offerings, advantages, and pitfalls in this ever-evolving digital landscape.
Round One - Analyzing Features and Usability
Template Variety and User Experience Compared
When it comes to template variety, each platform has something different to offer. Strikingly provides a limited selection of templates but emphasizes simplicity and the ability to create a one-page website effortlessly. For individuals looking for quick wins, Strikingly’s user-friendly interface ensures you can have a captivating landing page up in no time. On the other hand, SharpSpring boasts a more extensive library of customizable templates, giving users ample choice to create stylish and professional pages. However, the downside for SharpSpring is that its user interface can be complex for newcomers. Instapage shines brightly in this comparison, offering a vast array of highly customizable templates specifically designed for landing pages. Its straightforward drag-and-drop functionality allows users to modify templates seamlessly, ensuring a perfect fit for branding without any coding knowledge. Furthermore, its advanced collaboration tools make it an excellent choice for teams who are working together on campaigns, providing feedback directly within the editor. Overall, while each platform serves its purpose, Instapage stands out in this category for its comprehensive design flexibility and collaborative capabilities.
Instapage: Unmatched Customization and Conversion Excellence
Instapage positions itself as a powerful ally for marketers focused on conversion optimization. With an emphasis on creating tailored landing pages, it goes beyond simply providing templates. Users have access to an extensive array of customizable options, advanced A/B testing, and dynamic text replacement features, allowing for highly personalized user experiences. Instapage is designed to streamline the process of optimizing landing pages, helping marketers harness the potential of data-driven insights to boost conversion rates effectively. Additionally, Instapage offers seamless integration with various advertising platforms, enabling businesses to track conversions and tailor their marketing strategies accordingly. The focus on enhancing the user experience while maintaining brand consistency makes Instapage an invaluable partner for those wanting to achieve measurable results and drive business growth.
Round Two - The Importance of Speed and Performance
Consider your favorite coffee shop. You walk in, grab your order, and feel energized by the ambiance. However, if the line is long and slow, your experience can quickly sour. Just like that coffee experience, website speed significantly impacts user satisfaction. Slow-loading landing pages can frustrate visitors, leading to high bounce rates and lost opportunities. When discussing speed, Instapage excels due to its optimized hosting solutions, ensuring that pages load swiftly to keep visitors engaged. Strikingly enjoys fast performance as well, with its streamlined infrastructure designed for simplicity. However, it may not offer the same level of speed optimization as Instapage. On the other hand, SharpSpring, although powerful, has reported slower loading speeds due to its integrated nature and complex features. After considering the performance of these three builders, it is evident that Instapage leads the charge with its superior speed, supporting enhanced user experiences and higher conversion rates.
Instapage's Performance Advantages
- Optimized page load speeds guarantee high performance.
- Highly reliable server infrastructure minimizes downtime.
- Automatic caching ensures quick access to content.
- Mobile optimization enhances loading times across devices.
Strikingly's Performance Prowess
- Fast loading times tailored for simplicity.
- Built with clean code enhancing user experience.
- One-page sites that load quickly due to minimal elements.
SharpSpring's Performance Features
- Robust features but may lead to slower loads.
- Integrated marketing tools can delay page responsiveness.
- Dynamic content generation may impact speed.
In summary, speed is a pivotal aspect of any landing page builder. Instapage clearly dominates this area, with its rapid load times and optimized infrastructure paving the way for better user experiences. Strikingly holds its own thanks to faster performance features as well, while SharpSpring, despite its strength in robust features, can lag behind in response times. For marketers serious about conversions, choosing a platform that prioritizes performance is essential.
Round Three - Usability and Learning Curve
When choosing a landing page builder, usability is everything. New users often seek out platforms that welcome them with open arms and ease their transition into effective marketers. Strikingly shines in this aspect with its exceptionally user-friendly interface, making it ideal for those lacking technical skills. You can intuitively create beautiful landing pages without frustration. Meanwhile, Instapage, while powerful, presents a bit of a learning curve. However, with the plethora of tutorials, resources, and community support available, users can quickly become proficient in harnessing its capabilities. SharpSpring, on the other hand, balances usability with advanced features. The comprehensive dashboard may feel daunting at first for newcomers; nevertheless, it suits seasoned marketers looking for extensive functionality. Regardless of which platform you choose, each one provides pathways to learning, ensuring that with a bit of practice, users can achieve expertise and build successful landing pages.
Round Four - Customer Support Capabilities
Customer support can be likened to loyal sidekicks, swooping in to save the day when challenges arise. Instapage offers a variety of support options, including live chat, email, and a comprehensive knowledge base loaded with tutorials and documentation. Its responsiveness ensures you’re never left stranded when you encounter issues. Strikingly also provides strong support channels, including chat support and a robust community forum where users can exchange tips and troubleshoot together. SharpSpring, while offering assistance through multiple channels like chat and email, can sometimes have slower response times due to its complexity and varied user needs. Overall, while all platforms provide solid support, Instapage’s fast and thorough customer service places it slightly ahead in this area.
Round Five - The Value of Pricing and Plans
Pricing is always a crucial deciding factor when selecting a landing page builder. Instapage operates with transparent, tiered pricing models that cater to various business needs, which makes it appealing for companies aiming for robust features without hidden costs. Strikingly provides lower starting prices, attractive for entrepreneurs and freelancers looking for cost-effective solutions. It’s a straightforward option that packs value for those on a budget. SharpSpring operates on a subscription basis, tied to its comprehensive CRM functionality, which may be more costly but delivers a broader marketing solution for bigger teams. To fully understand which platform adds the greatest value for users, it’s essential to weigh the features, usability, and level of ongoing support against the pricing structures present in each offering.
In conclusion, while Instapage, Strikingly, and SharpSpring each have their unique strengths, the right choice largely hinges on individual needs and marketing goals. Instapage emerges as a powerful tool for marketers who prioritize customization, speed, and exceptional support. Strikingly stands out for those seeking ease of use and affordability, while SharpSpring appeals to businesses needing a unified marketing approach. Regardless of your choice, investing time into understanding your goals will direct you to the ideal landing page builder that can streamline your marketing efforts. Now is the perfect opportunity to explore Instapage, as it offers a free trial that allows you to experience its extensive features firsthand.
