How Strikingly vs. SamCart vs. Instapage stack up against each other

Compare Instapage with Strikingly and SamCart to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and SamCart.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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4.3/5
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4.5/5
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Review platform 4
7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. SamCart – A Showdown of Landing Page Builders

Choosing a landing page builder is like picking the ideal travel companion – you want someone reliable, efficient and aligned with your goals. In the world of digital marketing, landing pages are your gateway to conversions, customer trust, and brand loyalty. Just like superheroes in a team, each of these platforms brings unique strengths to the table. So, let's embark on a journey to explore which of these contenders – Instapage, Strikingly, and SamCart – can help skyrocket your marketing success. Grab your popcorn as we dive deeper into their features, performance, usability, and support offerings. By the end of this showdown, you’ll have a clearer view of which platform aligns best with your marketing vision (min:200 words).

Meet the Contenders

As we introduce our three formidable contenders, we'll discover that each has carved out its niche in the crowded landscape of landing page builders. Instapage is renowned for its powerful customization capabilities and conversion optimization tools, making it a go-to choice for marketers looking to deliver tailored experiences. Strikingly, on the other hand, shines with its simplicity, ideal for those new to web building but still seeking to create attractive pages. Lastly, we have SamCart, which excels in creating sales funnels and checkout pages, bringing eCommerce and marketing closer together. Each platform has its merits, positioning themselves as essential tools for businesses aiming to expand their online presence (min:200 words).

First Round - Feature Powerhouses

Template Diversity and User-Friendliness

In the realm of template variety and ease of use, the competition heats up. Instapage boasts a vast library of customizable landing page templates, enabling users to craft experiences that resonate deeply with their audience. Its intuitive drag-and-drop editor makes it easy for anyone to create stunning pages without needing extensive technical knowledge. Strikingly, however, takes a different approach by offering a selection of beautifully pre-designed templates that are straightforward to modify. This simplicity caters to users who prefer quick and easy solutions. SamCart prides itself on its unique focus on eCommerce, with checkout templates that streamline the purchasing process for customers. By juxtaposing these three, it’s easy to see how their strong points can suit varying marketing styles and goals (min:200 words).

Instapage: A Conversion Optimization Maestro

Instapage takes the crown when it comes to customization and conversion optimization tools. With features like A/B testing, personalized messaging, and integration with a plethora of marketing tools, it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. The platform's attention to detail also means that you can tweak every aspect of your landing page. Whether you're a seasoned pro or a budding marketer, the flexibility and depth of tools available on Instapage are unparalleled, positioning it not just as a tool, but as a true partner in success (min:200 words).

Second Round - The Race for Speed and Performance

Let’s chat about speed and performance – the two vital attributes that can make or break user experience. Imagine visiting a website as akin to waiting in line for coffee; a slow coffee shop can spoil your day. Similarly, if your landing page takes ages to load, potential customers might abandon ship before even seeing your offer. It's crucial to explore how these platforms stack up in terms of performance and speed. With optimized servers and speedy content delivery networks, the effectiveness of a landing page can significantly enhance or impair conversion rates.

Instapage Advantages:

  1. Highly optimized templates that load quickly.
  2. Automatic image optimization for faster performance.
  3. Content delivery networks to minimize load times.
  4. A/B testing to identify and focus on high-performing variations.

Strikingly Advantages:

  1. Built-in performance optimizations for fast loading times.
  2. User-friendly interface ensures quick setup.
  3. Designed for mobile-first experiences, enhancing speed on devices.

SamCart Advantages:

  1. Instant checkout options that reduce cart abandonment.
  2. Optimized sales pages to ensure fast loading.
  3. Performance analytics to monitor and improve speed.

In conclusion, speed and performance are paramount in today’s fast-paced digital environment. While all three platforms boast impressive capabilities, Instapage's focus on speed optimization ensures that your landing pages don't just look good, but perform remarkably well to enhance your conversion rates.

Third Round - Navigating Usability and Learning Curves

Usability is at the heart of any successful tool, and each of these platforms welcomes users with open arms. Instapage offers a seamless onboarding process, providing tutorials and support to help you navigate its powerful features. Strikingly is especially user-friendly, making it a favorite for those just starting their marketing journey. Its straightforward design allows anyone to create a website without prior experience. Meanwhile, SamCart's focus on sales funnels implies a slight learning curve, but the rewards are valuable for eCommerce businesses. Regardless of where you begin, each platform ensures that you’re not alone on your journey to mastering their features (min:200 words).

Fourth Round - Support Heroes

When you encounter difficulties, the support element of these platforms acts as your trusty sidekick. Instapage provides impressive support channels, including live chat, email, and a rich knowledge base. Strikingly focuses on community support, offering forums where users can share experiences and tips. SamCart comes equipped with dedicated customer help via chat and email, along with extensive resources to guide users through their experience. Having reliable support ensures that when challenges arise, you won't feel stranded. Each platform actively ensures that users receive the assistance they need, keeping their marketing efforts flowing smoothly (min:200 words).

Fifth Round - Price Check and Packages

Pricing structures can be a turning point when deciding on a landing page builder. Instapage offers various pricing tiers catering to different business needs, emphasizing the value delivered through its comprehensive features. Strikingly provides affordable plans suited for individuals and small businesses, making it accessible for those on tight budgets. SamCart offers pricing that aligns with eCommerce strategies but can feel steep for users focused solely on landing pages. By piecing together the pricing puzzle, users can realize that the best value emanates from selecting a platform that harmonizes with their goals, ensuring they maximize return on investment (min:200 words).

As we wrap up our analysis, it's clear that each platform has its strengths, appealing to different target audiences and business objectives. The right platform hinges on what you value most – speed, support, or features. In a world where first impressions matter, consider giving Instapage a try with a free trial or demo. This could be your first step toward creating the perfect landing page experience that engages customers and boosts conversions.

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