How Strikingly vs. Pardot vs. Instapage stack up against each other
Compare Instapage with Strikingly and Pardot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Pardot – Which Landing Page Builder is Best for You?
Choosing the right landing page builder can feel akin to assembling your ultimate marketing dream team. Just like superheroes, each platform has its unique strengths and powers. Instapage, Strikingly, and Pardot each bring something special to the table, making your decision crucial in maximizing your marketing efforts. As you navigate this landscape, it’s essential to determine which features, usability elements, and pricing strategies align with your specific goals. Through this fun yet informative comparison, we will uncover which platform rises above the rest and which might best serve your marketing ambitions. Every superhero has their nemesis, and your journey in selecting the perfect landing page builder will demonstrate just how knowing the attributes of these competitors can enhance your marketing prowess. This guide aims to break down critical aspects that may influence your decision and provide insights on how each can help you deliver optimized landing page experiences that build brand trust and boost customer loyalty.
Meet the Challengers: Instapage, Strikingly, and Pardot
In the blue corner, we have Instapage, a powerhouse renowned for its exceptional landing page customization options and conversion optimization features. This platform claims to empower marketers to reduce costs while driving enhanced conversions, offering tools that elevate brand trust and customer loyalty along the way. In the red corner is Strikingly, a platform acknowledged for its simplicity and one-page website capabilities, suited for those who want to create stunning landing pages quickly and conveniently. Last but not least is Pardot, the marketing automation giant that supports B2B organizations in generating leads through tailored landing pages but tends to lean on the more complex side. With each candidate contributing distinct advantages to the marketplace, we now prepare to explore their functionalities that can have a significant impact on your marketing campaigns. In the following rounds, we will examine how they stack up against each other in terms of features, usability, performance, support, and pricing.
Round One: Feature Showdown
Evaluating Template Selection and User-Friendliness
When it comes to creating effective landing pages, having a variety of templates is crucial. Strikingly presents a diverse selection of elegant templates that cater to different niches and aesthetics. Their focus on single-page websites makes it optimal for those looking to promote a singular product or service without the clutter. The user experience on Strikingly is seamless; it's perfect for beginners who appreciate a straightforward approach. Moreover, the drag-and-drop editor allows for easy modifications. On the other hand, Instapage shines with its immense collection of customizable templates that focus on conversion-bent designs. Users can tailor every component of their landing pages to match their branding perfectly. Instapage also provides advanced A/B testing capabilities, so marketers can optimize page performance through data-driven decisions. Conversely, while Pardot does offer templates geared for lead generation, its more comprehensive features may feel overwhelming for novice users. The intricate interface designed for advanced tactics requires a steeper learning curve compared to the competition, which could be a disadvantage for those looking for an intuitive user experience.
Instapage: Your Partner in Crafting High-Impact Landing Pages
Instapage excels as a premier tool tailored for marketers seeking robust customization and optimization solutions. The platform’s features empower users to create relevant landing page experiences that not only reflect their brand identity but also drive conversions. The extensive customization tools allow users to adjust layouts, fonts, and calls to action, ensuring that every detail aligns with their marketing strategy. Moreover, Instapage’s built-in analytics provide insightful data on page performance, enabling marketers to sharpen their tactics continuously. The ability to integrate with various marketing automation tools enhances the overall effectiveness of campaigns, solidifying Instapage's position as an invaluable partner in achieving marketing success. For those who prioritize customization and conversion rates, Instapage stands out as a powerful ally in fostering brand trust and customer loyalty.
Round Two: Speed and Performance Metrics
When considering landing page builders, speed plays a vital role in user experience and can significantly impact conversion rates. Slow-loading pages can frustrate users and lead them to abandon their experience. To illustrate this, imagine waiting in line at a café, the longer the wait, the higher the chance you opting out and visiting another place. This analogy can underscore just how important it is for your landing pages to load quickly. A seamless experience leads to higher engagement and conversion rates, making it a pivotal factor to analyze in our comparison.
Instapage's Speed and Performance Heroes:
- Optimized for fast loading times, ensuring visitors don't bounce.
- Minimal loading delays, contributing positively to SEO.
- CDN powered distribution, enhancing speed across global audiences.
- Asynchronous loading of resources, improving the end-user experience.
Strikingly's Speed Advantages:
- Simple, streamlined architecture making rapid load times a priority.
- Optimized for mobile devices, ensuring smooth access.
- Efficient one-page design helps reduce loading times.
Pardot's Speed and Performance Attributes:
- Powerful marketing automation built-in, which can slow down isolated landing pages.
- Comprehensive templates that often require more resources to load.
- Optimal caching features to help with speeding up previously visited pages.
- Robust integrations that may impact load times slightly.
In conclusion, speed and performance metrics reveal that all three platforms have their unique advantages and challenges. Instapage, with its keen focus on fast loading times, along with Strikingly’s efficient designs, give them an edge in user experience. While Pardot's automated features could influence page speed negatively, its marketing capabilities provide value that often outweighs such drawbacks, making Instapage the premier choice for performance-driven marketers.
Round Three: Navigating Usability and Learning Experience
Usability is paramount when choosing a landing page builder, especially for those starting in online marketing. Each platform offers unique onboarding experiences and resources designed to assist users from novices to marketing veterans in achieving their goals. Strikingly stands out for its friendly interface, providing an almost no-learning-curve experience where users can quickly rely on templates and drag-and-drop functionality. This instant accessibility is appealing, allowing individuals to create beautiful landing pages within minutes. Instapage, however, also prioritizes user experience by offering a comprehensive library of tutorials and walkthroughs that simplify leveraging its advanced features. The platform can accommodate both beginners and seasoned marketers, forming a supportive environment where learning is encouraged. Pardot, while having robust functionalities, may present a steeper learning curve that requires time and effort, but its wealth of resources and community support provide an information-rich environment for users eager to master its complexities. Across the board, each platform showcases its strengths in usability, catering to diverse audiences and reinforcing the idea that with the right resources, anyone can achieve expert-level proficiency.
Round Four: Customer Support Champions
Customer support can feel like the safety net that catches you when the going gets tough. Each platform in the ring presents dedicated support options, tailoring assistance to suit their user base. Instapage prides itself on providing immediate support through various channels, including live chat, email responses, and a resource-rich knowledge base that answers common queries in a fraction of the time. Strikingly invests heavily in user satisfaction as well, ensuring that its support team is available through chat and email, along with an online community that fosters interaction among users. Pardot offers robust resources, including extensive documentation and client support through email and phone, although some users have reported longer wait times during peak periods. Every platform showcases dedication to their customers, but the immediacy of support around Instapage gives it a slight edge when time is of the essence, allowing marketers to focus on launching their campaigns rather than getting lost in troubleshooting.
Round Five: Unveiling Pricing Structures
Pricing can significantly influence your decision, especially if you're working with a tight budget. Instapage offers tiered pricing models tailored to different marketing needs. Their plans come equipped with various features like A/B testing, integrations, and more, making it competitive for serious marketers. Strikingly, with its free plan, can serve as an attractive entry point for newcomers, but scalability can become an issue as needs evolve. Pardot positions itself as a higher-end solution for B2B organizations, and its pricing reflects its extensive capabilities. Understanding the value each option offers is crucial, so assessing your specific needs against the pricing structure can help you find a balance between functionality and affordability. In wrapping up this round, remember: the right choice will align with your long-term marketing goals and budget constraints.
As we conclude this battle of the landing page builders, it becomes evident that each platform offers unique features suited to different marketing strategies and user preferences. While Instapage continues to empower marketers to focus on cost-reduction, conversion growth, and trust-building experiences, Strikingly provides a gentle introduction to the realm of landing pages for those still finding their footing. Pardot, with its marketing automation prowess, targets B2B enterprises looking for expansive capabilities. Deciding the right platform hinges on understanding your needs—be it advanced features, supportive resources, or affordability. As such, we extend the invitation for you to take a closer look at Instapage through a free trial or demo, allowing you to experience firsthand the transformative effects of tailored landing page solutions.
