How Strikingly vs. Paperform vs. Instapage stack up against each other
Compare Instapage with Strikingly and Paperform to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Paperform – Which Landing Page Builder Should You Choose?
Selecting a landing page builder is a bit like assembling a dream team for your marketing initiatives. Each tool brings its own unique strengths, much like superheroes uniting for a common cause. Instapage, Strikingly, and Paperform are three strong contenders, each with distinctive attributes that empower marketers and entrepreneurs alike. Imagine harnessing the best features from each to maximize your conversion rates, reduce costs, and create landing pages that resonate with your audience. That's what you get when you dive into this comparison! In this article, we'll explore how these platforms stack up, making it easier for you to select the perfect fit for your business needs. Buckle up, as we embark on a detailed journey, examining features, performance, usability, support, and pricing of these popular tools, ensuring that you leave equipped to make an informed decision.
Introducing the Competitors: A Brief Overview
In the left corner, we have Instapage, a renowned platform known for its powerful customization options and conversion optimization tools. It stands out by allowing marketers to create highly relevant landing pages that build trust and foster customer loyalty. Strikingly comes in the right corner, famous for its ease of use and pre-designed templates that cater particularly to startups and small businesses needing quick and efficient setups. Lastly, Paperform is an innovative tool that combines the capabilities of online forms and landing pages, allowing users to collect data while presenting a polished brand experience. Together, these three platforms create a competitive landscape, each appealing to different users with varying educational needs and business goals. In this comparison, we aim to uncover each platform’s strengths, weaknesses, and overall value proposition for those looking to boost their online presence.
Round One - Feature Showdown
Template Variety and User Friendliness: Who Comes Out on Top?
When it comes to variety, each platform has unique offerings that cater to specific user needs. Strikingly boasts an array of mobile-responsive templates, perfect for those looking to create a strong initial impression with minimal effort. Its focus on quick setup is especially beneficial for freelancers and small business owners pressed for time. Paperform also offers an impressive selection of templates that emphasize interactivity and user engagement, allowing the creation of forms that look great while performing seamlessly. However, it is Instapage's vast template gallery that truly shines; it provides marketers with the flexibility to customize pages according to various campaign requirements. Users can leverage its already high-converting templates, modifying them as needed to match a specific business brand. Overall, Fluidity in usability makes it easy for any skill level, positioning Instapage as an essential tool in a marketer's arsenal for creating high-converting landing pages.
Instapage: A Leader in Customization and Conversion Tools
What sets Instapage apart from its competitors is its unmatched emphasis on customization and conversion optimization tools. With features like A/B testing, advanced analytics, and the ability to create personalized experiences based on user behaviors, Instapage goes beyond the basics of landing page creation. It caters to marketers by empowering them to analyze campaigns effectively and make data-driven decisions. This ensures that every landing page not only looks appealing but also converts visitors at an optimal rate. With these tools, it creates relevant experiences that foster trust and loyalty, paving the way for long-term success through higher conversion rates. Instapage also eliminates costly mistakes by guiding users with easy-to-understand metrics and templates that can be tailored to fit any marketing approach.
Round Two - Speed Test: Performance Analysis
To engage users right off the bat, let's liken website speed to a rush-hour coffee shop; a slow-loading page can feel like a frustrating wait for your caffeine fix. A few extra seconds could lead users to abandon your page in search of faster options, making speed a critical factor for landing page success. As we explore the performance of our contenders, we’ll see how crucial this aspect is in retaining user attention and keeping potential customers engaged with content.
Instapage Advantages:
- Lightning-fast page loading times to minimize bounce rates
- Robust hosting to ensure seamless performance under high traffic
- Enhanced optimization features for performance monitoring
- Regular updates that continually improve speed and reliability
Strikingly Advantages:
- Simplicity in design leads to quicker page setups
- Responsive designs ensure mobile performance is a priority
- Offers automatic optimization for better speed during construction
Paperform Advantages:
- Focus on interactivity, leading to less clutter and faster load times
- Integration capabilities with fast-loading third-party applications
- Templates designed with performance in mind to enhance responsiveness
In conclusion, while each platform has its strengths regarding speed and performance, Instapage clearly stands out as the best. Its commitment to optimizing user experience and providing valuable insights helps ensure marketers can deliver effective and efficient landing pages that convert at higher rates.
Round Three - Usability: User Experience Matters
An effective landing page builder should welcome both newcomers and seasoned professionals with open arms. Instapage stands out here with its intuitive drag-and-drop interface, enabling users to create stunning pages without needing extensive technical skills. It offers an abundance of resources, including tutorials and a myriad of templates, to ease the learning curve for beginners. Strikingly follows suit by providing user-friendly navigation, allowing users to create beautiful webpages swiftly, making it a great choice for those on a tight schedule. Paperform similarly focuses on minimalistic design, ensuring that users can create dynamic forms without unnecessary complexity. This friendly landscape makes it easy for users to jump in at any stage of their skill level, empowering marketers to transition into their roles more efficiently and with confidence.
Round Four - Customer Support: Your Allies in the Digital Arena
Customer support can be likened to trusty sidekicks who are always there to save the day. Each platform offers various tiers of assistance, ensuring users receive help whenever necessary. Instapage provides comprehensive resources, including live chat, email support, and an extensive knowledge base filled with tutorials. Strikingly focuses on a supportive community aspect, complete with forums where users can learn from one another's experiences while also offering chat and email support. Similarly, Paperform hosts a robust support center, filled with guides and option for users to reach out through chat or email. Each platform demonstrates a commitment to customer satisfaction, empowering users to thrive as they navigate their landing page creation journeys.
Round Five - Pricing Plans: Finding the Best Value
As we dissect the pricing structures of these platforms, it's crucial to identify which offers the best value according to your specific needs. Instapage's pricing reflects its comprehensive feature set aimed at dedicated marketers, with plans that vary based on user requirements. Strikingly is often more accessible for startups with competitive rates and straightforward features perfect for those who just want a fast entry into online presence. Paperform strikes a balance, offering flexibility in pricing based on the intended usage, whether just forms or complete landing page solutions. Each platform presents a viable option, but the key lies in recognizing what features and support align with your ultimate goals and budget.
As we wrap up this friendly showdown, it's essential to understand that all three platforms hold unique strengths that cater to varying needs. The right choice will depend on what you value most: Instapage for its customization and performance optimization, Strikingly for quick setups, or Paperform for its combined form and landing page capabilities. Whatever your route, consider taking Instapage for a spin with its free trial, allowing you to experience firsthand its powerful features designed to boost conversions and foster customer loyalty.
