How Strikingly vs. PageFly vs. Instapage stack up against each other
Compare Instapage with Strikingly and PageFly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. PageFly – The Showdown of Landing Page Champions
Choosing a landing page builder can feel like assembling the ultimate superhero team for your marketing campaigns. Each platform brings its own strengths to the table, ready to conquer the digital landscape. Whether you're building a robust sales funnel or simply looking to capture leads, the right tool can significantly impact your success. In this article, we’ll explore the strengths and weaknesses of three popular contenders: Instapage, Strikingly, and PageFly. We promise to give you insights that are as practical as they are enjoyable, making your decision-making process smoother than ever. Get ready for round-by-round comparisons that illuminate what each platform offers, helping you make an informed choice that aligns with your business goals.
Meet the Competing Platforms
In this digital battleground, we have three noteworthy contenders: Instapage, Strikingly, and PageFly, each known for their unique features and capabilities that cater to distinct user needs. Instapage stands tall as a premier landing page builder, renowned for its focus on customization and conversion optimization. Strikingly, originally designed to create stunning one-page websites, has gained traction for its ease of use and rapid deployment capabilities. Meanwhile, PageFly shines as a versatile tool that integrates seamlessly with Shopify, appealing to e-commerce entrepreneurs looking to enhance their page-building experience. Despite their unique strengths, they all share a common goal – to empower marketers and business owners with tools that drive conversions, nurture customer relationships, and foster brand loyalty.
First Round - Feature Smackdown
Assessing Template Range and User Friendliness
When it comes to features, the variety of templates and ease of use are critical factors. Strikingly offers a focused library of beautifully designed templates geared towards one-page sites, making it an excellent choice for quick setups. However, its limited customization options may restrict more advanced users. PageFly presents an impressive array of templates tailored for Shopify users, offering sufficient flexibility but requiring an understanding of the platform to maximize its capabilities. Instapage emerges as a clear winner in this round, providing an extensive library of customizable templates coupled with intuitive drag-and-drop features. Marketers on Instapage can modify designs, add dynamic elements, and retarget visitors effectively, making it a robust choice for those focusing on optimization and conversion.
Instapage: Your Ally in Conversion Success
Instapage is not just a landing page builder; it is an essential partner for marketers seeking to enhance their conversion rates. With a commitment to delivering relevant landing page experiences, Instapage equips users with advanced features aimed at increasing brand trust and customer loyalty. The platform supports A/B testing, enabling users to test variations effortlessly, while its heat maps provide insights into visitor behavior, allowing for informed adjustments. Moreover, Instapage’s integration capabilities with various email marketing, CRM, and analytics tools streamline workflows and enhance productivity. For marketers keen on reducing costs without sacrificing quality, investing in Instapage propels their landing page strategies to greater heights.
Second Round - Speed and Overall Performance
Imagine waiting for your favorite coffee at a café; the longer you wait, the more likely you are to get impatient. Website speed holds the same weight; if a landing page doesn’t load quickly, you risk losing a visitor who may have converted. Speed is a crucial aspect of user experience, influencing everything from bounce rates to search engine rankings. All three builders offer a range of speeds, but their performance levels can vary based on the complexity of the page created, as well as hosting capabilities.
Instapage's Advantages:
- Optimizes loading times with advanced caching technologies.
- Provides fast deployment with minimal setup.
- Offers built-in responsive designs, ensuring quick load on all devices.
- Utilizes optimized code for improved performance.
Strikingly's Advantages:
- Simple one-page templates that are loaded quickly.
- Built-in features that reduce the need for additional scripts.
- Automatically optimizes pages for speed across devices.
PageFly's Advantages:
- Highly customizable elements that don’t compromise speed.
- Efficient load times due to its Shopify optimization.
- Access to performance analytics to monitor speeds.
In summary, while Strikingly and PageFly hold their own in terms of speed and performance, Instapage clearly comes out on top. Its focus on optimization and usability provides a seamless experience, ensuring that pages not only load quickly but also convert effectively.
Third Round - Ease of Use and Learning Curve
The process of creating landing pages should feel as effortless as a walk in the park. Whether you are a seasoned pro or just starting, the usability of a platform can either enhance or hinder that experience. Strikingly excels in simplicity, making it perfect for beginners who want to whip up a webpage without a steep learning curve. However, this simplicity comes with limitations, appealing mostly to users who don’t require advanced features. PageFly also offers a user-friendly interface but requires some Shopify familiarity for full-fledged effectiveness. In contrast, Instapage strikes a balance; its intuitive design empowers users to create complex landing pages easily while offering a wealth of features for those who wish to optimize and analyze their campaigns. With robust support resources like tutorials and community forums, Instapage ensures that users, regardless of their experience level, can maximize the platform's potential.
Fourth Round - Customer Support Options
Customer support can sometimes feel like having a trusty sidekick by your side, always ready to jump in when you encounter hurdles. When it comes to customer support, Instapage shines with its comprehensive options – live chat, email support, and an extensive knowledge base that’s easily navigable. Strikingly, while offering decent support, relies mainly on email and a community forum, which could leave some users wanting more immediate assistance. PageFly provides email support as well, but its integration with Shopify also allows users to tap into Shopify's customer support resources. While all three platforms offer some level of assistance, Instapage stands out because of its dedicated agents and resources designed to help users harness the platform's capabilities fully.
Fifth Round - Analyzing Pricing Structures
Pricing is often a significant factor for businesses trying to choose the right platform. Strikingly offers a free plan, making it an appealing option for startups, but its potential becomes limited as you scale. PageFly provides affordable pricing options, particularly for Shopify users who might appreciate the platform's optimizations. Instapage has a premium pricing model, which some may initially perceive as a hurdle, but considering all its features and the potential return on investment, it offers value for those who prioritize conversion. Each platform has its unique pricing structures intended to cater to specific needs and budgets, making it essential for users to evaluate their goals and choose accordingly.
In conclusion, while Strikingly, PageFly, and Instapage each offer valuable features, Instapage stands out as the leader in versatile landing page solutions. Ultimately, the best choice will depend on individual requirements and marketing aspirations. For those who emphasize cost-effectiveness, high conversions, and cultivating customer relationships, Instapage provides a robust starting point. We encourage readers to explore the platform further through a free trial or demo, fully experiencing how it aligns with their specific landing page needs.
