How Strikingly vs. OptimizePress vs. Instapage stack up against each other
Compare Instapage with Strikingly and OptimizePress to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. OptimizePress – The Ultimate Showdown
Choosing the right landing page builder can feel a lot like assembling the perfect team of superheroes for your marketing efforts. Each contender comes with their unique strengths and abilities. Whether you're seeking to enhance conversions, save on costs, or build robust brand loyalty, the choice of platform is crucial. In this article, we'll explore how Instapage, Strikingly, and OptimizePress stack up against each other, arming you with insights to make an informed decision. If you've ever felt overwhelmed by the sheer number of tools available, worry no more as we break it down step by step, ensuring you understand the nuances of each option. Let’s dive deep into this friendly rivalry among these popular landing page builders that many marketers trust.
Meet the Competitors: A Brief Overview
In the left corner, we have Instapage, known as a powerhouse in the world of landing page creation. This platform takes pride in its comprehensive toolset that helps marketers create high-converting landing pages quickly and effectively. On the opposite side, we have Strikingly, making waves with its user-friendly interface that allows anyone, even those with zero coding experience, to build visually stunning pages. Lastly, OptimizePress enters the arena, boasting solid features geared towards WordPress users, helping them design effective pages that convert visitors into customers. Together, these platforms offer a range of solutions tailored to different marketing needs, giving you a myriad of choices.
Round One - Feature Showdown: What Do They Offer?
Template Variety and User Experience: A Comparative Review
Starting with template variety, each platform has something different to bring to the table. Instapage shines with a wide range of customizable templates crafted for various industries and purposes. Whether you’re promoting a product or collecting leads, there's likely a suitable design that will meet your needs. Strikingly, on the other hand, focuses on simplicity with fewer templates but a more visually appealing selection, which is ideal for users looking for quick and beautiful landing pages. OptimizePress caters specifically to WordPress users, providing templates that fit seamlessly within the WordPress ecosystem. The ease of use plays a crucial role here; Instapage is known for its drag-and-drop feature, making it quite effortless for users to bring their visions to life without any technical background. Conversely, Strikingly's user-friendly interface allows for quick adjustments, empowering small business owners or entrepreneurs to create landing pages without getting bogged down by complexities.
Instapage: Your Ally in Customization and Conversion
Instapage stands out not only for its impressive template library but also for its superior capabilities in customization and conversion rate optimization. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. The platform offers advanced features like A/B testing, heatmaps, and dynamic text replacement, which ensures that each page is optimized for maximum performance. Its seamless integration with a wide variety of marketing tools and CRMs further enhances its functionality, allowing users to create a holistic ecosystem for their campaigns. With the goal of making every visit count, Instapage positions itself as a reliable partner in driving business success.
Round Two - The Speed Factor: Performance Comparison
When it comes to web performance, speed is everything. Just like waiting for your morning coffee can feel like an eternity, so can a slow-loading landing page. High performance is crucial as it can directly impact user experience and conversion rates. A tantalizing landing page that's slow to load can result in potential customers bouncing before they even get a chance to see what you offer. Now, let’s take a look at how each contender performs in the speed arena.
The Advantages of Instapage in Speed
- Lightning-fast loading times, optimizing user experience.
- Efficient resource management, ensuring minimal downtime.
- Utilizes a robust CDN, reducing latency across geographies.
- Regular performance updates to maintain top-tier speed.
Strikingly's Speed Strengths
- Quick load times due to lightweight code structure.
- Automatic image optimization for faster display.
- Reliable hosting solutions that bolster page performance.
OptimizePress's Speed Features
- Optimized for WordPress, leveraging its speed capabilities.
- Dynamic caching options available for improved performance.
- Background loading to minimize visible lag for users.
- Regular updates to enhance overall loading metrics.
In summary, speed is an essential feature of these landing page builders. While all three platforms have their advantages, it’s clear that Instapage's dedication to performance solidifies its reputation as the top contender in this area. Quick but reliable loading times can make a significant difference in user retention and conversion.
Round Three - Usability: Who Makes It Easy?
Navigating through a landing page builder should be a breeze. Instapage welcomes both newcomers and experienced marketers with open arms, offering tutorials and straightforward navigation to create and customize landing pages. Strikingly takes this ease of use to heart, boasting an intuitive interface that enables users of any skill level to craft stunning pages in minutes. OptimizePress equally supports users with WordPress familiarity through a simple dashboard that’s easy to work from. Each tool provides resources, including guides and the community, allowing users to hone their skills and gain expertise. Regardless of where you start, you'll find your path to mastery with any of these platforms, easing your journey into the world of landing page creation.
Round Four - Customer Support: Who Is There for You?
In this round, we focus on the unsung heroes—customer support teams. Good support can be your trusty sidekick, coming to your aid when you encounter issues. Instapage offers 24/7 customer support through multiple channels, including live chat and email. This robust support system sets it apart, ensuring users have access to help whenever they hit a road bump. Strikingly matches this with supporting resources like community forums that provide additional guidance and troubleshooting. OptimizePress likewise delivers comprehensive support via email and rich documentation to assist users with WordPress-centric queries. When you need help, each platform aims to provide timely solutions, but Instapage's round-the-clock service might just give it the edge.
Round Five - Pricing Plans: Get the Most Bang for Your Buck
Analyzing the pricing plans of Instapage, Strikingly, and OptimizePress sheds light on their affordability and value. Instapage positions itself higher in price but caters to serious marketers focused on robust landing page performance. Strikingly, being more budget-friendly, is ideal for startups or individuals looking to create single-page sites at minimal costs, while OptimizePress provides flexibility for current WordPress users. Each option has its trade-offs, making it essential to align your choice with your needs and potential budget constraints. Understanding your specific requirements ensures you select the right platform for your marketing aspirations.
Wrapping everything up, while Strikingly and OptimizePress deliver unique features and value, Instapage emerges as the most powerful player in the arena of landing page builders. Each platform has its strengths depending on user needs; it boils down to your priorities—be they features, support, or cost-effectiveness. If you're inclined towards making the most of your marketing efforts, consider taking Instapage for a trial run and experience its exceptional capabilities firsthand.
