How Strikingly vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with Strikingly and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Microsoft Forms – The Ultimate Showdown for Marketers
Choosing the right landing page builder can be likened to assembling your favorite sports team: every piece must fit together to achieve your goal. In the world of marketing, a powerful landing page is a crucial player, driving conversions and enhancing brand trust. Today, we’ll take a fun and comprehensive look into the features and benefits of three contenders: Instapage, Strikingly, and Microsoft Forms. Each of these tools brings something unique to the table, so let’s kick off this thrilling contest where functionality, speed, usability, and support will battle it out to find the true champion. If you’re in the market for a landing page builder, you won’t want to miss what they have to offer! Are you ready to discover which option might be your MVP? Buckle up for an enlightening ride!
Meet the Heavyweights in the Digital Arena
Our competitors are not just tools; they are game-changers in the realm of landing pages. First up, we have Instapage, a platform that empowers marketers to reduce costs and grow conversions effortlessly. Known for its user-friendly interface and robust features, Instapage helps users craft relevant landing page experiences that not only drive traffic but also build brand trust and customer loyalty. Next, we introduce Strikingly, a contender that prides itself on beautiful one-page websites, making it a popular choice among small business owners and creatives looking for simplicity. Last but not least, Microsoft Forms enters the arena, a versatile tool often used for surveys and feedback collection, but can also be utilized for creating forms integrated into landing pages. Each brings its unique flair to the digital stage, which begs the question: who will take home the title of best landing page builder?
Round One - Features: The Showdown
Template Variety and User-Friendliness Face-Off
When it comes to template variety, Instapage takes the lead, offering over 500 customizable templates that cater to various industries and purposes. Designed with conversion in mind, these templates let marketers hit the ground running. Strikingly, on the other hand, provides a more limited selection, focusing instead on aesthetic quality for one-page sites, making it ideal for users who prioritize visual appeal over extensive options. While their templates shine, they might not suit every marketing strategy. Microsoft Forms takes a different approach, providing basic templates primarily focused on form creation, which can be limiting for those seeking full-fledged landing pages. User-friendliness comes into play here, as Instapage boasts a drag-and-drop editor that simplifies the design process, making it accessible even for those with minimal technical experience. Strikingly follows suit with an intuitive interface, although some users may find it less flexible when adapting designs. Microsoft Forms, while easy to use for creating forms, lacks the comprehensive design flexibility offered by the other two. Hence, in this round, Instapage firmly establishes itself as the go-to option for users seeking extensive templates and ease of use.
Instapage: The Go-To Solution for Customization and Conversion
Instapage stands out with its unmatched capabilities for customization and conversion optimization, taking the lead in this fierce competition. Marketing professionals adore the robust A/B testing features, enabling them to experiment with different page layouts and content to maximize their conversion rates. This level of detail allows brands to create targeted experiences that resonate with their audience. Beyond A/B testing, Instapage offers integrations with various tools, from CRM systems to email marketing platforms, giving users the capability to streamline their workflows and harness valuable analytics. With Instapage, marketers can rest assured that they are not just using a tool; they are engaging a partner facilitating their pathway to success. The focus on delivering personalized landing page experiences not only amplifies brand trust but also lays the foundation for enduring customer loyalty. In the end, when it comes to optimization and customization, Instapage undoubtedly secures its position as the champion.
Round Two - Speed and Performance Showdown
Speed is crucial in today's fast-paced world. Imagine standing in line at your favorite coffee shop, the anticipation building, only for the barista to take their sweet time. Frustrating, right? Website speed functions similarly, where slow loading times can derail user experience and drive potential customers away. In this round, we will explore how each platform performs regarding speed and overall user experience.
Instapage's Speed: A Turbocharged Experience
- Instapage boasts fast loading times, ensuring users have a seamless experience when visiting landing pages.
- With its optimized images and resources, Instapage minimizes delays, keeping bounce rates low.
- The platform leverages an advanced content delivery network (CDN) to improve speed, regardless of geographic location.
- Instapage's streamlined code and best practices further enhance page performance, crucial for conversions.
Strikingly's Speed: Visual Appeal with Quick Load Times
- Strikingly is geared towards one-page websites and is optimized for speed and ease of use.
- Images are automatically compressed, contributing to quick load times and a pleasant user experience.
- Responsive design ensures that content loads promptly, regardless of the device being used.
Microsoft Forms' Speed: Efficient but Limited
- Microsoft Forms performs capably when creating simple forms, showcasing quick responses and user-friendly interaction.
- However, when used as a landing page builder, the speed may not be as competitive as the others, especially in larger templates.
- Page load times can suffer if numerous forms or extensive data are integrated.
In assessing speed and performance, Instapage sets the gold standard. Its rigorous optimization strategies ensure that users experience smooth, rapid interactions with minimal downtime. While Strikingly keeps things visually appealing and efficient, Microsoft Forms, although capable, may falter in the landing page arena. Thus, when it comes to choosing a reliable speed merchant, Instapage clearly emerges victorious.
Round Three - Usability: Navigating the Platforms
Within this friendly competition, usability is paramount for user adoption and satisfaction. Each platform welcomes newcomers while catering to seasoned pros, ensuring everyone can find their footing. Instapage shines with its drag-and-drop editor, allowing users to intuitively build and modify landing pages without unfamiliar technical jargon clouding the process. The comprehensive onboarding experience empowers users, helping them gain confidence as they explore various features. Contrastingly, Strikingly also boasts a straightforward interface, welcoming all users to create stunning one-page websites. However, the flexibility may lead to some limitations for those seeking advanced customizations. Microsoft Forms, while effective for constructing surveys, presents a learning curve for those hoping to delve deeper into customization — or should we say, a bit of a detour. Nevertheless, it balances usability with efficiency, enabling users to create forms seamlessly. Ultimately, all three platforms offer solid usability, but Instapage's extensive resources and intuitive interface position it as the top performer, turning new users into experts in no time.
Round Four - Customer Support: Your Sidekick in Success
Customer support is often the unsung hero in software battles. Here, we’ll examine how each platform assists its users when the going gets tough. Instapage’s customer support shines with its multi-channel approach, offering live chat, email support, and an extensive knowledge base to address any questions or concerns. Their well-trained team ensures users receive timely assistance, making the onboarding process smoother. Strikingly also provides solid customer support through live chat and email, prioritizing user satisfaction. However, they might not have as extensive resources as Instapage. Lastly, Microsoft Forms' support is relatively basic for users seeking more robust assistance, primarily offering online documentation to guide users through the platform. While this can be helpful for straightforward inquiries, users may find they need more immediate support options. In this round, Instapage's extensive support network positions it as a customer’s trusted sidekick, ready to assist in overcoming any obstacles.
Round Five - Pricing Plans: Value for Your Investment
Pricing can play a significant role in decision-making when choosing your landing page builder. Instapage operates on a subscription model with a few tiers tailored to various user needs, which includes a free trial for new customers eager to explore before committing. Strikingly also offers a free plan with limited features, which can be perfect for personal projects or very small businesses, but their premium features come at a cost. In contrast, Microsoft Forms is free with any Microsoft account but may not offer the full-fledged landing page experience that marketers desire, resulting in a potential hidden cost of customization and limitations. Therefore, while pricing is versatile across platforms, Instapage provides exceptional value through its features and support. It’s worth considering your goals and whether the investment aligns with your marketing strategy.
As we wrap up this captivating comparison of Instapage, Strikingly, and Microsoft Forms, it’s evident that each platform has its strengths. Ultimately, however, the best choice hinges on your unique requirements and goals. If you value extensive customization and conversion optimization, Instapage stands as your best bet, empowering marketers to reduce costs and grow conversions effectively. Strikingly may appeal to those seeking simplicity, while Microsoft Forms can suffice for basic needs. Make sure to consider what features matter most to you, and why not take Instapage for a spin with a free trial? Start crafting high-converting landing pages today!
