How Strikingly vs. Mailchimp vs. Instapage stack up against each other
Compare Instapage with Strikingly and Mailchimp to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Mailchimp – Which One Should You Choose?
Choosing the right landing page builder can feel like assembling a dream team for a big game. Each player brings unique strengths to the field, and understanding these attributes helps you make an informed decision. Instapage, Strikingly, and Mailchimp all have their fair share of accolades, yet they cater to different marketing needs. This article will walk you through an engaging comparison of these three platforms, showcasing their strengths and weaknesses while helping you pinpoint which one scores the highest for your goals. Whether you’re focused on cost reduction, boosting conversions, or ensuring your landing pages align with your brand, this comparison will shine a light on the paths you can take towards marketing success.
Meet the Competitors in the Arena
Let’s introduce our three distinguished contenders. Instapage is renowned for its powerful landing page capabilities, allowing marketers to create targeted pages that drive results. Strikingly, known for its straightforward site-building process, offers a unique twist with its one-page designs, appealing to those who value simplicity. On the other hand, Mailchimp is more recognized as an all-in-one marketing platform that blends email marketing with landing pages, making it a compelling choice for businesses that wish to integrate their campaigns. Each of these tools has carved out a niche in the online world, vying for marketers' attention with their distinctive features. Their rivalry represents an evolving landscape where innovation is at the core, and understanding their advantages can help you decide the best fit for your specific needs.
Round One – Feature Showdown
Template Variety and User Experience
When it comes to template variety, ease of use is paramount. Strikingly offers a limited but polished set of templates that are visually appealing and easy to navigate, fitting for those who prefer a straightforward approach. Meanwhile, Mailchimp provides a more extensive array of designs, which can sometimes feel overwhelming but also offers options for almost any need. Instapage excels in this department, delivering a vast library of high-converting templates tailored for different industries and marketing campaigns. Each template can be customized with ease, allowing marketers to create landing pages that not only look great but also align closely with their brand’s identity. The balance between usability and feature richness will largely determine your choice here, especially if you value creativity and functionality.
Instapage: Your Partner in Customization and Success
Instapage stands out by offering unmatched levels of customization combined with critical conversion rate optimization tools. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. With features like dynamic text replacement, A/B testing, and an intuitive drag-and-drop interface, it becomes easy for users to create tailored landing pages that resonate with their target audience. This platform isn’t just about aesthetics; it ensures your landing pages drive meaningful engagement and conversions, transforming visitors into customers. As a partner in your marketing journey, Instapage equips you with all the tools necessary to achieve your sales and lead generation goals effectively.
Round Two – Speed and Site Functionality
Just like a bustling café, where patrons become impatient with lengthy waits, website speed greatly impacts user experience. Fast loading times keep potential customers engaged, while slow pages lead to frustration and abandoned visits. This makes speed a critical factor for landing page builders.
Instapage Benefits Regarding Speed:
- Optimized for speed with fast-loading templates.
- Great hosting solutions to improve overall performance.
- Load testing options to ensure prompt delivery.
- Integrates seamlessly with major networks for swift page loading.
Strikingly Benefits Regarding Speed:
- Lightweight one-page designs for faster loading times.
- Basic features ensure minimal resource use.
- Reliance on a solid infrastructure promotes quick responses.
Mailchimp Benefits Regarding Speed:
- Good performance with efficient server management.
- Hosts landing pages on a reliable cloud infrastructure.
- Optimized images reduce load time on email campaigns.
In conclusion, regarding speed and performance, Instapage leads the pack with its optimized templates and hosting solutions, ensuring quick, responsive landing pages. Strikingly’s one-page format also offers swift loading times, while Mailchimp ensures decent performance through robust server management. For those prioritizing speed, Instapage proves to be the best choice.
Round Three – User-Friendly Interfaces and Learning Curves
When choosing a landing page builder, the importance of usability cannot be overstated. Each platform has its unique way of welcoming users, whether they are beginners or seasoned experts. Strikingly emerges as the most intuitive, with a simple drag-and-drop interface that makes the onboarding process a breeze. Even those with no tech skills can swiftly set up a page. Mailchimp is slightly more complex due to its comprehensive features, but it offers a wealth of resources to guide you through the learning process. In contrast, Instapage, while feature-rich, may require a bit more time to master fully. However, those who invest the time will appreciate the extensive tools available to maximize their campaigns and improve conversion rates.
Round Four – Customer Support Team Overview
A reliable customer support system is like having a dedicated sidekick ready to assist you in your marketing journey. Strikingly provides extensive support with a responsive chat option and email assistance, ensuring you receive help when you need it. Mailchimp, with its larger community, offers abundant resources, including forums and guides, helping users troubleshoot independently. Instapage also shines with its dedicated support team, offering chat and email services, but it truly stands out through an extensive knowledge base filled with tutorials, tips, and tricks to enhance your user experience. Having this level of support bolsters your confidence as you navigate each platform's functionalities.
Round Five – Pricing and Budget Considerations
Navigating the pricing structures of these platforms can feel like bouncing on an unpredictable path—one that can impact your budget. Strikingly offers a free plan, but limitations on features could restrict growth. Mailchimp has a freemium model that charges based on email sends, making it cost-effective for those just starting. Instapage operates on a subscription model, but its extensive features and tools justify the investment for serious marketers. This round emphasizes that while all platforms have their strengths, the best choice will inherently depend on your specific needs, feature requirements, and operational scope.
In summary, all three platforms have distinct advantages and cater to different marketing needs. Your unique goals and preferences will guide your final choice. If you're looking for a powerful tool to create high-converting landing pages, Instapage remains the best option. Don't hesitate to explore its features—grab a free trial today and see the difference it can make for your marketing efforts!
