How Strikingly vs. LanderApp vs. Instapage stack up against each other

Compare Instapage with Strikingly and LanderApp to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and LanderApp.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Strikingly, and LanderApp – The Ultimate Comparison Guide

Selecting the right landing page builder can feel akin to assembling the perfect dream team for a quest. You want each member to bring unique skills to the table, collaborating seamlessly toward a common goal – maximizing your conversion rates. This article aims to serve as your guide in identifying which of the three contenders, Instapage, Strikingly, or LanderApp, is the best fit for your marketing endeavors. With thorough analysis, we’ll sift through functionality, user experience, performance, and pricing to help you make an informed choice. So grab your cape and let’s dive into the exciting world of landing page builders. Each of these platforms has carved out a niche in the market, promising to enhance your marketing efforts, but how do they stack up against each other? Let’s find out together in this engaging comparison!

Introducing the Heavyweights of Landing Page Creation

Let’s throw the spotlight on our three competitors as they enter the digital arena: Instapage, Strikingly, and LanderApp. Instapage is well-regarded as a powerful tool specifically designed for creating high-converting landing pages, packed with features that empower marketers to reduce costs while simultaneously growing conversions. Strikingly shines with its simple approach to building single-page websites that are visually stunning and easy to navigate, making it a favorite among first-time users. Meanwhile, LanderApp appeals to those who appreciate straightforward tools and informative analytics to enhance their marketing strategies. While there’s a friendly rivalry among these platforms, they share a common goal of helping marketers create compelling web experiences that can bolster brand trust and customer loyalty. As we dive deeper into their capabilities, keep in mind how each tool approaches become a better marketing ally for your business. Who will secure the top spot as the best landing page builder? Let’s explore!

The Feature Showdown Begins

Template Variety and User Experience – Which Builder Has the Edge?

When comparing feature sets, one of the key aspects to consider is the variety of templates each platform offers. Strikingly prides itself on providing sleek, modern designs that are fully responsive, ensuring a visually appealing user experience across all devices. However, while its templates are gorgeous, they may lack some level of customization for more experienced users who wish to tweak designs to their liking. LanderApp supports a diverse range of templates tailored specifically for promotions, events, and product launches, offering sufficient flexibility without being overwhelming for beginners. Instapage takes the crown when it comes to template variety and ease of use. With a vast library of high-converting templates optimized for different marketing purposes, marketers can deeply customize these options to create a landing page that aligns perfectly with their brand aesthetics. Furthermore, Instapage offers a user-friendly interface that welcomes both novices and experts without stifling creativity. As we assess various aspects of each platform, the spectrum of templates plays a significant role in creating effective landing pages that resonate with target audiences.

Instapage: The Premier Choice for Customization and Optimization

Instapage’s strength lies in its unmatched customization options and tools designed to optimize conversion rates. With intuitive drag-and-drop functionality, marketers can easily adjust layouts, change designs, and tailor content to meet specific audience needs. Unlike many competitors, Instapage allows for extensive A/B testing, enabling users to experiment with different headlines, calls to action, and visual elements to discover what yields the highest conversion rates. In addition, Instapage empowers marketers to deliver relevant landing page experiences that enhance brand trust and customer loyalty—key components in fostering lasting customer relationships. The platform also integrates seamlessly with various marketing tools, from email marketing software to analytics platforms, ensuring data-driven decisions can be made. For businesses aiming to grow their conversion rates while maintaining a professional appearance, Instapage serves not only as a tool but as a partner in success.

Second Round: Speed and Performance – Who Delivers Faster Results?

When it comes to performance, speed is of the essence. Imagine waiting for your beloved coffee at a café; time is valuable, and a slow-loading website can lead to frustrated users. In this round, we will assess how quickly landing pages created with each platform load and how this impacts overall user experience. Fast loading times are essential, considering they can significantly improve engagement and conversion rates.

Instapage's Speed Advantages

  1. Instapage boasts superior loading speed, ensuring users engage without unnecessary delays.
  2. Integrated features are designed for optimal performance, reducing lag during page interactions.
  3. Utilizes cloud technology for fast content delivery across various devices.
  4. Offers built-in optimization for mobile users to guarantee speed and efficiency.

Strikingly's Speed Strengths

  1. Single-page websites lead to faster load times due to the minimal content structure.
  2. Lightweight design elements ensure quicker rendering without sacrificing quality.
  3. Mobile optimization contributes to faster access via smartphones and tablets.

LanderApp's Speed Highlights

  1. LanderApp provides fast-loading templates optimized for marketing campaigns.
  2. Key features deliver quick loading times, which can help improve user retention.
  3. Minimalist design enhances overall speed without clutter.

After examining the performance of these three builders, it's evident that while all have strengths, Instapage dominates in speed and efficiency. Investing in a tool that prioritizes quick load times can significantly enhance user experience and promote higher conversion rates, solidifying Instapage's position as the leading choice.

Third Round: Navigating Usability and Learning Curve

A platform’s usability can greatly impact a marketer's experience, especially for those just starting on the digital marketing journey. As we navigate this round, we’ll explore how quickly users can become proficient with each tool. Instapage takes the lead with its intuitive layout and streamlined features, making it simple for novices to start creating landing pages that look professional from day one. The drag-and-drop interface minimizes the tech barrier, encouraging users to unleash their creativity. Strikingly creates a supportive environment for newcomers as well, thanks to its straightforward setup and user-friendly design. The single-page focus simplifies the process, but it may feel limiting to those seeking advanced functionalities. Meanwhile, LanderApp provides a gentle learning curve, combining essential features with easy navigation, but it may require a bit more time to explore its full capabilities. No matter where users start on their journey, each platform offers tools that make the process approachable while paving the way to expertise.

Fourth Round: Evaluating Customer Support Options

The customer support of a landing page builder can serve as a vital ally in your marketing toolkit. Imagine your chosen platform as a loyal sidekick, always available to swoop in with solutions to any hurdles you encounter. Instapage shines in this regard, offering extensive support through multiple channels, including chat, email, and phone options. They also provide an in-depth knowledge base and community forum, enabling users to harness collective expertise. Conversely, Strikingly ensures users receive prompt assistance, although it primarily focuses on chat and email support, which may hinder immediate resolution during crucial moments. LanderApp offers solid support options, but users may find a limited response window for comprehensive inquiries. In this friendly competition, Instapage stands out for its robust support network, ensuring that users never feel alone on their marketing journey.

Final Round: Pricing Structures – Which Option is Worth the Investment?

As we delve into pricing, understanding the return on investment (ROI) from each platform's offerings becomes crucial. Instapage embraces a value-driven approach with tiered plans that cater to different needs and budgets, emphasizing its advanced features focusing on conversion rates. Strikingly offers a free tier and competitively priced plans suitable for startups and entrepreneurs, but the limitations may not meet the demands of larger operations. Meanwhile, LanderApp presents affordable pricing, but the return may pale compared to Instapage’s comprehensive feature set. For savvy marketers looking to optimize their spending, weighing the cost against the features available is paramount.

In conclusion, while all three platforms—Instapage, Strikingly, and LanderApp—have established their unique strengths, the ideal choice ultimately hinges on individual needs. With a strong focus on customization, speed, and comprehensive support, Instapage emerges as the leader in this arena. As you contemplate your landing page builder journey, consider what matters most for your marketing objectives. Whether it’s features, user support, or pricing flexibility, there’s a tool out there that can meet your requirements. Hopefully, this comparison helps clarify your decision-making, and perhaps even encourages you to take Instapage for a test ride with its free trial!

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