How Strikingly vs. Kontactr vs. Instapage stack up against each other

Compare Instapage with Strikingly and Kontactr to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Kontactr.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Kontactr – The Battle of Landing Page Builders

Choosing a landing page builder is akin to selecting the perfect team for your marketing strategy; each option boasts unique strengths and capabilities that could elevate your online presence. Just as every superhero has their own distinctive powers, our three contenders - Instapage, Strikingly, and Kontactr - each provide a unique set of tools to help marketers flourish in the digital landscape. This comparison will not only shed light on who excels in specific features, but also how these platforms empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and customer loyalty. Get ready for an insightful journey as we explore these heroes of the landing page universe. (min:200 words, add small paragraphs in this paragraph.)

Introducing the Competitive Trio

Meet our contenders: Instapage, Strikingly, and Kontactr. Instapage is renowned for its robust focus on landing page optimization, designed specifically to maximize conversion rates. Known for its streamlined user experience, it simplifies the process of crafting high-quality landing pages for marketers of all skill levels. On the other hand, Strikingly champions those looking to create single-page websites without fuss. Its simplicity and user-friendliness appeal to entrepreneurs and small business owners. Meanwhile, Kontactr steps into the ring with its focus on lead generation through customizable contact forms that integrate seamlessly with various platforms. Together, these three offer a comprehensive look at what's possible in the realm of landing page technology, each vying for the top spot. (min:200 words, add small paragraphs in this paragraph.)

Round One - Features that Matter

Template Variety and User Experience Insights

When it comes to feature sets, these platforms each offer unique approaches to template variety and user experience. Instapage boasts a library of over 500 customizable templates, catering to diverse industries and marketing goals while ensuring that users can find a design that resonates with their audience. The drag-and-drop builder further enhances its usability, allowing for intuitive edits without technical expertise. Strikingly offers a more limited selection of templates, primarily focused on single-page sites. While these templates are visually appealing, users seeking a multi-page solution might find their options too restrictive. In contrast, Kontactr minimizes design frills in favor of customizable contact forms, making it less about visuals and more about functionality, which can appeal to those prioritizing lead generation over design aesthetics. Overall, while Instapage shines in depth and variety, both Strikingly and Kontactr cater to users with specialized needs that can benefit from their focused approaches. (min:200 words, add small paragraphs in this paragraph.)

Instapage: Your Ally for Customization and Conversion Success

At the heart of Instapage lies a steadfast commitment to customization and conversion rate optimization. No other platform offers the same level of freedom when it comes to tweaking layouts, colors, and elements to ensure a brand's vision feels authentic and personal. Its advanced A/B testing features empower users to experiment with different versions of their landing pages, allowing for data-driven decisions that boost performance. Beyond customization, the built-in analytics track crucial metrics, providing insights to marketers to refine their strategies continuously. Instapage isn't just a passive tool; it’s a dedicated partner in enhancing marketing outcomes, enabling users to reduce costs and maximize their return on investment. As marketers create landing pages that resonate with their audience, they also foster trust and loyalty which translate into real conversions. (min:200 words)

Round Two - Accelerating Speed and Performance

Picture this: You walk into your favorite coffee shop and see a long line snaking out the door. Every second feels like an eternity, and as anticipation builds, you wonder if the wait is worth it. Just like that coffee wait, slow-loading landing pages can lead to user frustration and abandoned conversions. Speed is crucial in the digital world, and how each platform handles speed and performance could define their users’ success. After all, no one wants to be caught waiting around when they could be achieving their marketing goals.

Benefits of Instapage in Terms of Speed and Performance:

  1. Instapage's pages are optimized for quick loading, ensuring a seamless user experience.
  2. Utilization of lightweight design elements which contribute to faster load times.
  3. The platform's dedicated infrastructure guarantees uptime, so your pages are always available.
  4. On-page SEO features ensure your landing pages are optimized for search engines, improving overall visibility.

Speed and Performance Advantages of Strikingly:

  1. Strikingly's single-page designs load efficiently, ideal for mobile and desktop users.
  2. The platform utilizes CDNs to enhance global loading speeds.
  3. Real-time edits mean changes reflect almost instantaneously, keeping users engaged.

Advantages of Kontactr for Speed and Performance:

  1. Lightweight contact forms load rapidly without bogging down site performance.
  2. The tool integrates effortlessly with other platforms to maintain speed.
  3. Customizable elements allow for simplified designs that enhance load time.
  4. Built with responsive design in mind, ensuring great performance on various devices.

After examining the speed and performance metrics of Instapage, Strikingly, and Kontactr, it’s clear that Instapage stands out. While Strikingly excels in rapid loading for single pages, and Kontactr offers efficient performance for forms, Instapage's holistic approach to speed optimization provides users with consistent, high-performing landing pages crucial for conversion success.

Round Three - Usability Across the Board

Venturing into usability, all three platforms strive to create an inviting atmosphere for users, whether you're a total beginner or a seasoned marketing pro. Instapage takes the lead with its intuitive interface, allowing users to navigate effortlessly through its numerous design and analytics features. The learning curve is gentle, supported by tutorials and resources to enhance user understanding. Strikingly appeals to newcomers with its streamlined setup process, making it easy to get started without a steep learning slope. For those focused on lead generation, Kontactr's simplicity shines through as its primary function revolves around building forms, enabling quick mastery for required tasks. Each platform fosters a supportive environment, reinforcing the belief that regardless of where you start, success is within reach as you refine your skills with these tools. (min:200 words, add small paragraphs in this paragraph.)

Round Four - Customer Support Allies

Imagine each platform's customer support as dependable sidekicks, reminiscent of loyal allies always ready to assist. Instapage stands out with 24/7 support through chat and email, plus comprehensive tutorials and a vibrant community forum where users can exchange tips and solutions. Strikingly also offers live chat and email support, but some users may find response times vary based on peak hours. Meanwhile, Kontactr provides email support and an extensive documentation library, ensuring that users can find answers to frequently asked questions. With customer support being such a vital component for user satisfaction, Instapage's comprehensive support truly enhances its standing among the competition. (min:200 words, add small paragraphs in this paragraph.)

Round Five - Analyzing Pricing Strategies

When it comes to pricing structures, understanding the value each platform brings is vital. Instapage, known for its powerful features, offers plans that may be on the pricier side but justify costs through its extensive functionalities aimed at high conversion rates. Strikingly provides various tiered plans to cater to different budgets, perfect for individuals just starting or those needing more comprehensive options. Kontactr, with its focus on lead generation, also offers competitive pricing, making it accessible for users wanting to integrate customizable forms without overspending. Each platform brings something unique to the pricing table, catering to different user needs. Choosing the right platform comes down to weighing your specific features against your budget. (min:200 words)

In conclusion, while Instapage, Strikingly, and Kontactr each present their strengths and appeal, your choice ultimately hinges on what matters most to you as a user. Instapage excels in features, speed, and responsive customer support. Strikingly is perfect for those looking to create effective single-page sites with ease. Meanwhile, Kontactr is a go-to for focused lead generation. Whichever platform you choose, reflecting on your unique needs will steer you toward a decision that's right for you. Consider taking Instapage for a spin with a free trial or demo to experience its powerful capabilities firsthand. (min:200 words)

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