How Strikingly vs. Klaviyo vs. Instapage stack up against each other
Compare Instapage with Strikingly and Klaviyo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Klaviyo – Which One Should You Choose?
Choosing the right landing page builder can feel akin to assembling a dream team for a blockbuster movie. Each tool has its unique flair and feature set that can enthrall marketers and business owners alike. With Instapage, Strikingly, and Klaviyo in the spotlight, let’s break down how these platforms can significantly impact your marketing strategy. After all, picking a landing page builder is crucial for capturing leads, optimizing conversions, and enhancing customer experience. Making the right choice can empower you to reduce costs, increase conversion rates, and provide relevant landing page experiences that bolster brand trust and foster customer loyalty. Let’s dive deeper into what each of these contenders offers and how they stack up against each other.
Meet the Competitors: A Quick Overview
In the vibrant arena of digital marketing, three platforms are constantly in competition: Instapage, Strikingly, and Klaviyo. Each one brings something different to the table, making them worthy adversaries in the race for the best landing page builder. Instapage shines with its dedicated focus on conversion optimization, boasting advanced tools for creating high-converting landing pages. Strikingly appeals to users looking for simplicity, providing an intuitive interface for creating one-page websites effortlessly. Meanwhile, Klaviyo takes a unique approach, blending email marketing with landing page capabilities to create a comprehensive solution for e-commerce businesses. Understanding what each platform does best can help you choose the right ally in your marketing efforts.
Round One - Feature Showdown: What’s on Offer?
Template Variety and User Experience
When it comes to features, particularly template variety and user experience, each platform brings its own strengths. Strikingly prides itself on an easy-to-navigate interface, complete with a selection of pre-designed templates tailored for quick deployment. This makes it appealing for those who prioritize a straightforward approach over complex customization. On the other hand, Klaviyo offers templates integrated with marketing automation tools, creating a seamless connection between landing pages and email campaigns. Their templates are designed to marry functionality with aesthetic appeal, serving both marketers and designers alike. Instapage stands out by providing a vast array of highly customizable templates that cater specifically to conversion rate optimization. Its drag-and-drop editor allows marketers the freedom to build and repurpose landing pages based on performance data, thus enhancing user experience while driving results.
Instapage: Your Partner for Customization and Conversions
Instapage goes beyond simply being a tool—it positions itself as a partner in your marketing success. With its unparalleled customization features and robust analytics, Instapage empowers marketers to create landing pages that resonate with their target audience. The platform offers a unique functional approach where every element of a landing page can be adjusted to match branding and messaging. This flexibility allows marketers to test different layouts and designs while simultaneously optimizing for conversion rates. The thoughtful integration of A/B testing features further ensures that every decision is data-driven, taking the guesswork out of optimization. Unlike other platforms, Instapage simplifies the process of making data-backed adjustments, enabling businesses to harness their marketing budget efficiently.
Round Two - Speed and Performance Analysis
Speed in the digital realm is akin to gold—it’s precious and hard to come by. Imagine waiting in line at a coffee shop, only to end up feeling unsatisfied by the slow service. A similar experience occurs when users are met with slow-loading landing pages. In today’s fast-paced environment, ensuring that your pages load swiftly can significantly reduce bounce rates and increase engagement. How does each of our contenders measure up in this critical area? Let’s find out.
Instapage Advantages:
- Optimization for fast load times, ensuring minimal user wait.
- Advanced caching systems that enhance performance under high traffic.
- Utilization of AMP (Accelerated Mobile Pages) for quicker mobile experiences.
- Robust hosting solutions that improve uptime and reliability.
Advantages of Strikingly:
- Intuitive interface that quickly renders pages without complicated features.
- Optimized for mobile viewing, helping to ensure a fast user experience.
- Built-in optimizations that automatically enhance loading speed.
Klaviyo's Speed Advantages:
- Dynamic email-triggered pages that load quickly based on user engagement.
- Includes performance metrics to assess page speed effectively.
- Integration with powerful e-commerce platforms to ensure seamless experiences.
In the analysis of speed and performance, it’s clear that each platform holds its own. However, Instapage's capabilities shine brightly, making it the standout choice for marketers focusing on converting visitors without delay.
Round Three - Usability: Catering to All Skill Levels
Navigating through a landing page builder can often feel daunting for newcomers. Yet, our three platforms manage to make the learning curve far more friendly and manageable. Strikingly is particularly commended for its user-friendly design, enabling anyone from seasoned marketers to complete novices to create stunning pages effortlessly. They provide step-by-step guidance that makes launching a page feel like second nature. Klaviyo strikes a balance between usability for beginners and powerful features for advanced users, ensuring that all your email marketing and landing page needs are catered to under one roof. Instapage, with its rich customization features, might seem overwhelming at first, but the platform is built to support users with a robust library of tutorials and resources that guide you through the creation of high-converting landing pages.
Round Four - Customer Support: Your Reliable Allies
When the chips are down, having dependable customer support can be a game-changer. In this battle, each of our contenders presents their support staff as the reliable sidekicks you can count on. Strikingly offers 24/7 chat support and an extensive knowledge base that ensures you can get answers when you need them. Klaviyo combines email support with their thriving community forums, allowing discussions with fellow users and quick resolutions to common issues. Instapage stands out with a multi-channel support system that includes live chat, email, and phone support, alongside its comprehensive resource library. This array of support options positions Instapage as a highly accessible partner for marketers at any skill level.
Final Round - Evaluating Pricing and Plans
The question of pricing is often the tipping point in deciding which platform to choose. Each platform offers its unique pricing structures that cater to various business needs and budgets. Strikingly presents attractive pricing for those on tighter budgets but may lack some advanced features that come with scalability. Klaviyo’s pricing is designed for e-commerce businesses, integrating landing pages with email marketing functionalities, although potential users should evaluate whether the costs align with their marketing goals. Instapage offers a competitive pricing model that reflects its robust features, particularly if you consider the potential for reducing costs through enhanced conversion rates. It's crucial to weigh what you need most from a platform; features, support, or pricing should guide your decision.
In conclusion, selecting between Instapage, Strikingly, and Klaviyo is a choice significantly influenced by individual business goals and preferences. Each platform has strengths that cater to specific needs, whether that’s extensive features, an easy-to-use interface, or integrated marketing solutions. If you aim to leverage a landing page builder that emphasizes conversion and performance, Instapage is an exceptional choice worth considering. Try out Instapage today through a free trial, and transform the way you engage with your audience.
