How Strikingly vs. Formsite vs. Instapage stack up against each other
Compare Instapage with Strikingly and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Formsite – The Ultimate Showdown
In the ever-evolving landscape of digital marketing, choosing the right landing page builder is akin to assembling an elite team of superheroes for your business. Each contender boasts unique capabilities, but it's crucial to identify which one will best help you conquer your marketing challenges. Whether you're aiming to boost conversions, improve customer loyalty, or refine your brand image, this comparison of Instapage, Strikingly, and Formsite promises to illuminate the best options for your specific needs. Join us as we navigate through template offerings, performance metrics, usability, customer support, and pricing structures that will help you make an informed decision. By the end, you'll be equipped with insights that empower your strategic choices, elevating your online presence to new heights.
Meet the Contenders: An Intriguing Introduction
Allow us to introduce our three digital warriors: Instapage, Strikingly, and Formsite. Instapage has carved a niche for itself as a powerhouse in the world of landing page design, offering a suite of features that empower marketers to reduce costs while maximizing conversions. Strikingly, on the other hand, makes its mark with an intuitive platform ideal for those who crave simplicity without sacrificing functionality. As for Formsite, it stands out in the realm of forms and surveys, delivering robust solutions for data collection and lead generation. These competitors enter our arena with their own strengths, creating an exciting dynamic for marketers looking to create impactful landing page experiences tailored for their target audience.
Feature Showdown: Who Offers More?
Template Options and User Experience: A Head-to-Head Comparison
When it comes to template variety and ease of use, each platform brings something unique to the table. Strikingly prides itself on its minimalist and responsive templates, which are perfect for those needing a quick setup without extensive design work. However, while Strikingly provides straightforward customization options, the flexibility is somewhat limited. Meanwhile, Formsite shines with its extensive form-building capabilities, offering templates designed specifically for data collection, ensuring users can gather valuable insights seamlessly. Users navigating Formsite may find the learning curve slightly steeper, but the depth of features compensates for it. In contrast, Instapage emerges as the leader in terms of customization and design flexibility. With a library of over 500 professionally designed templates and an intuitive drag-and-drop editor, Instapage allows users to craft personalized landing pages that truly engage their audience, making it indispensable for marketers aiming for high conversion rates.
Instapage: Your Partner in Customization and Optimization
Instapage goes beyond being just a landing page builder; it acts as a partner that equips marketers with tools to optimize their promotional strategies. With features like A/B testing, personalized URLs, and dynamic text replacement, Instapage empowers teams to create content that resonates with diverse audiences, ensuring every visitor feels seen and valued. This tool is designed not only for expert marketers but also for novices who can easily navigate its extensive features. In addition to enhancing brand trust and customer loyalty, Instapage provides detailed insights into each user’s journey, ensuring that conversion rates soar. With its ability to deliver relevant landing page experiences tailored to specific audience segments, organizations can significantly reduce ad spend while maximizing ROI.
Performance Metrics: Speed Matters
Just as a quick cup of coffee can set a productive tone for the day, the speed at which your landing pages load can have a profound effect on user experience. Think about it: waiting in line at your favorite café is one thing, but waiting for a webpage to load can lead to frustration and a potential loss of interest. This is where performance comes into play. Marketers need to ensure their landing pages load swiftly to keep visitors engaged and encourage conversions.
Instapage Strengths in Performance:
- Optimized hosting ensures lightning-fast loading times.
- Built-in AMP (Accelerated Mobile Pages) technology enhances mobile performance.
- Reliable uptime metrics guarantee that pages are always accessible.
- Advanced caching mechanisms reduce bounce rates.
Strikingly Strengths in Performance:
- Efficient loading due to streamlined code.
- Auto-optimization for mobile devices guarantees seamless experiences.
- Consistency in performance across multiple devices.
Formsite Strengths in Performance:
- Robust infrastructure handles high traffic loads efficiently.
- Instant previews allow users to see how forms will appear without delays.
- Optimized workflows minimize loading times for users.
Reviewing the speed and performance of these three platforms reveals that Instapage truly stands out as the fastest and most reliable choice for marketers eager to optimize user experiences. With advanced caching and reliable hosting, it guarantees that your landing pages will load quickly, keeping potential customers engaged and more likely to convert, whereas the others, while competent, may not always align with the same level of efficiency.
Usability Insights: A User-Friendly Experience
Opting for a landing page builder should come with the assurance that it caters to users at various levels of expertise. Strikingly certainly appeals to those new to page building, promising an intuitive interface that prioritizes ease of use. Users can choose from preset templates and customize them within minutes. However, those seeking more complex features may soon find limitations. Formsite's extensive functionalities come at a cost: its complexities can be overwhelming for beginners, although seasoned marketers can appreciate its in-depth form-building tools. On the other hand, Instapage departs from traditional complexity, simplifying design and implementation. Its user-friendly layout ensures that novice marketers can easily create and launch landing pages. As users grow accustomed to these interfaces, they can explore advanced features, allowing for gradual mastery—catering effectively to all experience levels.
Support Systems: Your Dependable Allies
Customer support plays a critical role in determining how well users navigate challenges while using various platforms. At Strikingly, support is primarily accessible via live chat and email, which may not always address urgent issues effectively. Formsite, however, offers a broader range of options, including extensive documentation and community forums for peer support, but immediate assistance may still fall short. Contrarily, Instapage excels with its dedicated support team that provides multi-channel assistance via live chat, email, and phone, ensuring users have all the backup they need. The comprehensive knowledge base offered by Instapage includes tutorials, webinars, and an engaged community, empowering users to utilize the platform to its fullest potential.
Navigating the Pricing Landscape
Exploring pricing structures among these three contenders is essential for making a sound decision. Strikingly offers a free plan with basic features, but users may find that paid plans become imperative for unlocking essential capabilities. Formsite provides a flexible pricing model based on the number of forms and submissions but may escalate costs unexpectedly as usage increases. Conversely, Instapage adopts a more straightforward approach with its tiered pricing, providing great value through its comprehensive features aligned with performance outcomes. A closer look at Instapage reveals that the investment brings peace of mind due to the power it places in marketers' hands, aligning with goals of reducing costs, increasing conversions, and cultivating customer loyalty.
In summation, while each platform presents its unique advantages depending on user needs, it is undeniable that Instapage stands at the forefront as the superior choice. Whether you prioritize customization, speed, or dedicated support, the decision ultimately depends on your business objectives and target audience. We encourage you to take a closer look at what you value most in a landing page builder and invite you to experience Instapage through a free trial or demo to witness its unparalleled capabilities firsthand.
