How Strikingly vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Strikingly and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. FormKeep – The Ultimate Showdown in Landing Page Builders
Imagine you're assembling a dream team of superheroes for your marketing campaign. Each hero brings unique abilities to the table, just like our three contenders: Instapage, Strikingly, and FormKeep. Choosing the right landing page builder is crucial to your success, akin to selecting the perfect team member to execute your mission effectively. In this light-hearted showdown, we're set to explore the strengths and weaknesses of these platforms, ranging from their features to their pricing structures. By the end of this article, you'll not only be informed but entertained, ready to make an informed decision for your landing page needs. Whether you're looking to optimize conversions, enhance customer loyalty, or simply reduce costs, we’ve got you covered. Let’s embark on this exciting journey, ensuring you find your ultimate sidekick in landing page creation, because your marketing strategy deserves the best support available.
Meet the Contenders: An Overview
In the bustling arena of digital marketing, Instapage, Strikingly, and FormKeep stand out as formidable players. Instapage has established itself as a powerhouse with its focus on creating highly customized landing pages that optimize conversion rates. Marketers swear by its advanced features that allow for a seamless experience from design to deployment, ensuring higher brand trust and customer loyalty. Strikingly, on the other hand, is known for its simplicity and speed, allowing users to create stunning one-page websites with ease. It’s a go-to for entrepreneurs and small businesses looking to establish their online presence quickly. Lastly, we have FormKeep, a specialist in form management that integrates naturally with landing pages. While its primary focus is on collecting leads effectively, it's a strong contender for those who prioritize lead generation over aesthetics. Each platform has carved its niche in the crowded world of landing pages, and they all have compelling promises to help boost your marketing strategy.
Round One: Feature Showdown
Template Variety and Usability Analysis
When it comes to features, the competition heats up! Instapage boasts an extensive library of customizable templates that can cater to a myriad of industries, allowing marketers to design landing pages that resonate with their target audience. Its drag-and-drop functionality means even those with minimal technical skills can whip up professional-looking pages in no time. In contrast, Strikingly excels in offering user-friendly, single-page templates that can be set up in a heartbeat. This simplicity is perfect for users who desire immediate results without heavy lifting. Meanwhile, FormKeep provides straightforward forms that can be easily integrated into any landing page, although it may lack the vast array of design options that the others offer. While all three platforms present excellent usability, Instapage stands out with its comprehensive suite of features tailored for conversion optimization, making it ideal for marketers who aim to maximize their investment.
Instapage: The Customization Champion
What sets Instapage apart is its focus on conversion optimization. With an array of customizable templates, brands can tailor their landing pages to reflect their unique identity, nurturing trust and loyalty among their customers. This isn't just about aesthetics—it's about creating relevant landing page experiences that resonate with visitors and prompt them to take action. User-friendly A/B testing integrations mean you can fine-tune your pages based on real-time performance metrics. Instapage effectively empowers marketers to grow conversions while reducing costs. Its distinct features, such as heatmaps and customizable layouts, not only enhance user experience but also improve overall engagement rates, making Instapage a reliable partner in your quest for success.
Round Two: Speed and Efficiency
Speed and user experience are critical factors for any successful landing page. Think of it like this: waiting in a long line at your favorite coffee shop. Frustrating, right? A laggy landing page can paralyze conversions and drive visitors away faster than you can say 'bounce rate.' A seamless experience is essential, so let's explore how each platform stacks up in terms of speed and performance.
Instapage Advantages:
- Lightning-fast loading times during peak traffic hours enhancing user experience
- Optimized pages for mobile devices that ensure accessibility anywhere
- Performance testing tools that allow users to identify and fix issues quickly
- Robust CDN support that delivers pages swiftly to global audiences
Strikingly Advantages:
- Built-in features that prioritize speed and optimal loading performance
- Lightweight designs that help pages load quickly
- Automatic mobile optimization that guarantees speed on smartphones
FormKeep Advantages:
- Efficient form submissions that don’t bog down page speed
- Smooth integration with various web services to maintain performance
- Reliable uptime ensures that forms are always available for lead capture
- Scalable infrastructure handling increasing traffic without slowing down
In conclusion, while all three platforms boast solid performance in speed, Instapage emerges as a frontrunner by delivering lightning-fast loading times alongside a comprehensive set of performance tools. For marketers with a focus on conversion, every second counts.
Round Three: User Experience and Learning Curve
When it comes to ease of use, all three platforms manage to cater to users of varying experience levels. Instapage welcomes newcomers with intuitive design tools that simplify the landing page creation process. Even those who have never touched a website builder before can quickly get the hang of it. Tutorials and guides available ensure that anyone seeking to upskill has the resources needed. Strikingly takes it a step further, providing streamlined navigation that allows users to effortlessly navigate through the setup process—a true lifesaver for the busy entrepreneur. Meanwhile, FormKeep, while more focused on form management, provides adequate support and documentation, making it beginner-friendly when combined with other page builders. Regardless of your starting point, each platform fosters a user-friendly environment that encourages creativity and growth.
Round Four: Customer Support Analysis
Every sidekick needs a strong support system! Instapage asserts an impressive range of assistance options, including live chat, email support, and a robust knowledge base packed with resources and tutorials. Strikingly offers similar support, combining fast email response times with helpful community forums where users can share tips and tricks. FormKeep prioritizes email support but also has a decent knowledge hub for its users. While all platforms aim to support their users adequately, Instapage stands out for its comprehensive assistance network investment, enhancing user experience considerably.
Final Round: Pricing Strategy Insights
Pricing is a vital consideration when evaluating landing page builders. Instapage runs on a subscription model featuring tiers based on the level of functionality, but the investment often leads to increased conversion rates and ROI for businesses. Strikingly offers competitive pricing, particularly attractive for small businesses and startups, while FormKeep provides affordable form management solutions that can be integrated into existing websites without much hassle. Ultimately, while all three platforms offer valuable options, it's vital to assess individual business needs to uncover which aligns best with one's goals.
In wrapping up our friendly debate, it’s clear that selecting the right landing page builder requires careful consideration of features, support, and pricing. While the strengths of each platform are unique, Instapage resurfaces as a top contender for marketers looking for customization and conversion optimization. As you embark on your journey toward marketing success, consider taking Instapage for a spin—perhaps with a free trial to see firsthand how it can enhance your landing page experience.
