How Pixpa vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Pixpa and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pixpa vs. 23FormBuilder – Uncovering the Best Landing Page Builder
Choosing the right landing page builder is akin to assembling the perfect team for a challenging quest. Picture yourself as a marketing strategist, evaluating different players who each bring unique strengths to the battlefield of conversion rates. Selecting a platform to create impactful landing pages can significantly transform your digital presence, fostering growth and reducing costs. In this comprehensive comparison, we will dive deep into three noteworthy contenders: Instapage, Pixpa, and 23FormBuilder. Each has its distinct flair, yet Instapage truly empowers marketers to craft relevant experiences that yield higher conversion rates, boost brand trust, and enhance customer loyalty. By the end, you’ll have the insights necessary to make an informed decision about which platform suits your marketing needs best.
Meet the Challengers
In one corner, we have Instapage, a formidable force renowned for its conversion optimization capabilities and intuitive design. In the opposite corner, Pixpa steps into the ring, offering visually stunning templates catered to creatives. Finally, 23FormBuilder enters with robust form-building capabilities that aim to simplify user engagement. Each of these platforms claims a special place among marketers, but how do they stack up in the competitive landscape? Instapage shines with its focus on delivering personalized landing pages capable of increasing customer trust and loyalty, while Pixpa captivates with its design-focused interface. Meanwhile, 23FormBuilder excels in form functionalities, streamlining data collection effectively.
Battle Round One - Features Showdown
Template Variety and User-Friendly Design
When it comes to feature sets, the spotlight often shines on template varieties and how user-friendly these platforms are. Instapage boasts an impressive library of high-converting templates designed for all kinds of marketing campaigns, from webinars to product launches. The drag-and-drop functionality further enhances usability, making it accessible for beginners and pros alike. Pixpa, with its clean and modern templates, primarily attracts artists and photographers looking to showcase their work. However, the potential lack of marketing-centric features may limit its broader application for some users. In comparison, 23FormBuilder emphasizes customization options for forms, allowing users to create smart forms that engage and convert visitors, yet it may not deliver as comprehensive a suite for extensive landing page needs.
Instapage: Your Partner in Conversion Optimization and Customization
Instapage stands out as a versatile tool with unmatched capabilities when it comes to customization and conversion rate optimization. With a powerful suite of features designed to create landing pages that resonate with target audiences, marketers can personalize user experiences effectively. Tools like A/B testing and heatmaps provide data-driven insights that empower users to refine their strategies continually. Furthermore, Instapage allows for seamless integration with various third-party solutions, streamlining the marketing process. Its dedication to improving conversion rates makes it not just a tool, but an invaluable partner in the quest for digital marketing success.
Round Two - Speed and Performance Analysis
As the next round begins, speed and performance play crucial roles in user experience. Imagine pulling up your favorite website only to face a frustratingly slow load time, akin to waiting in line for coffee on a busy morning. User patience can wane quickly, and bottlenecks in speed often lead to abandoned visits and lost conversions. Therefore, assessing how each platform performs under pressure is not just relevant but critical.
Instapage Benefits:
- Rapid loading times due to optimized performance.
- Dedicated infrastructure ensuring uptime and reliability.
- Adaptive designs that perform seamlessly across devices.
- Advanced caching mechanisms to enhance user experiences.
Pixpa Benefits:
- Visually appealing designs that load smoothly.
- Responsive layouts that adjust well on mobile.
- User-friendly interface that facilitates quick setup.
23FormBuilder Benefits:
- Effective form submissions that load quickly.
- Backend efficiency boosts overall page speeds.
- Quick loading for simple forms that improve user engagement.
In conclusion, when we look at speed and performance, Instapage takes the lead. While Pixpa and 23FormBuilder offer satisfactory speeds, Instapage's enhancements assure marketers that their landing pages will not only capture attention but also retain it. Delighted visitors lead to higher conversion rates, making speed a non-negotiable factor in this landscape.
Round Three - Usability and Learning Experience
Transitioning into usability, it's vital to consider how beginner-friendly each platform behaves. Instapage designers understand the importance of user experience and have created a platform welcoming newcomers while still offering robust tools for seasoned marketers. Similarly, Pixpa’s intuitive design makes it easy for creative professionals, offering a smooth learning curve, allowing users to dive directly into building beautiful landing pages to showcase their art. On another note, 23FormBuilder does an excellent job supporting users through its easy setup processes, although those focusing solely on forms may face some limitations elsewhere.
Round Four - Support Systems and Customer Assistance
As we approach the support capabilities of each platform, think of them as your loyal sidekicks ready to assist at any moment. Instapage features customer support through chat, email, and an extensive knowledge base, ensuring marketers have access to help whenever needed. Pixpa also showcases commendable customer service, providing help via live chat and tutorial resources. In contrast, 23FormBuilder offers email support and a dedicated community forum that can be incredibly helpful for users looking to connect with fellow marketers. Ultimately, while all three platforms provide solid support systems, Instapage emerges as a comprehensive resource tailored for those committed to optimizing their marketing efforts.
Round Five - Pricing Strategies and Value for Money
Pricing is often a decisive factor for selecting a landing page builder. Each of these platforms presents distinct pricing structures tailored to various budgets and needs. Instapage offers tiered plans that cater to both startups and large enterprises, often highlighting its value in fostering conversion growth that justifies the investment. Pixpa adopts a flat-rate pricing model, ideal for creatives who prefer predictability in cost without hidden fees. 23FormBuilder, while generally more budget-friendly, may lack advanced features that larger teams might require. By assessing the total value derived from each option, consumers can determine which platform aligns best with their financial planning.
Concluding our in-depth examination, the ultimate choice among Instapage, Pixpa, and 23FormBuilder hinges on your unique priorities and marketing objectives. Each solution offers valuable assets - be it speed, usability, or customer support. However, if your goal is to maximize conversions through relevant landing experiences that foster brand loyalty, Instapage stands out as a powerful ally in your marketing arsenal. We invite you to discover its features firsthand by trying it out through a free trial or demo; experience for yourself how it can comprehensively enhance your marketing campaigns.
