How Squarespace vs. Eloqua vs. Instapage stack up against each other
Compare Instapage with Squarespace and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Squarespace vs. Eloqua – The Ultimate Landing Page Showdown
When it comes to choosing a landing page builder, it's akin to assembling the perfect dream team for a heist film—each platform brings its unique flair and specialties to the table. Imagine Instapage as the stealthy mastermind, Squarespace as the artist with a keen eye, and Eloqua as the strategic analyst with an arsenal of analytics. This article serves as your guide through the high-stakes world of landing page creation, where each contender vies for your attention. From their standout features to pricing and customer support, we'll dive deep into what makes each platform tick, helping to ensure that your marketing strategy is more successful than that final heist. So grab your popcorn and settle in for a comparative look at the landing page titans in today’s digital marketing arena.
Meet the Heavyweights
In one corner, we have Instapage, a platform engineered specifically for marketers seeking effective landing pages that drive conversions. Its rich features allow for customization and optimization, ensuring campaigns can be tailored to audiences without fuss. Then there's Squarespace, celebrated primarily for its stunning design capabilities and user-friendly interface. Many flock to Squarespace for its visually appealing templates and integrated tools that make it simple to set up a professional-looking site. Finally, we have Eloqua, a robust solution favored by enterprise users who crave extensive marketing automation capabilities and insights. Each of these players has something unique to offer, but their approaches to landing pages are where the competition truly heats up. Let's take a closer look at how they stand up in key features, customization options, and more.
Round One - Feature Face-off
Template Selection & User Experience
When it comes to templates and ease of use, each platform presents a mixed bag of advantages. Squarespace shines with its meticulously designed templates that have a knack for capturing attention at first glance. From portfolios to business websites, they've carved a niche that appeals to creative individuals looking for elegance in design. However, these templates can sometimes be less customizable than one may desire, occasionally restricting the user's ability to diverge from the preset format. Moving to Eloqua, this platform offers a more enterprise-focused feature set, which includes robust analytics for each landing page. While this automation framework can often require more learning upfront, its comprehensive features are invaluable for those seeking in-depth data and insights. Instapage, on the other hand, stands shoulder to shoulder with both by providing a host of customizable template options that cater specifically to conversion-focused marketers. Here we see the real power of Instapage as marketers can A/B test infinite variations in pursuit of that unbeatable landing page. This combination of effective templates and intuitive design really cements Instapage's position within the competitive landscape.
Instapage: A Partner in Your Growth Journey
Where Instapage takes the lead is in its steadfast commitment to helping marketers drive conversions. Beyond just providing landing page options, Instapage empowers users to reduce costs through its features that minimize wasted marketing spend. The conversion optimization tools available enable tracking and fine-tuning of campaigns that lead to higher customer retention rates. Building relevant landing page experiences fosters brand trust, and with every engagement that feels customized, customer loyalty grows naturally. The intuitive interface allows marketers—regardless of skill level—to easily create, manage, and analyze landing pages that resonate deeply with their target audiences. All of these attributes position Instapage not merely as a tool but as a valuable partner in achieving marketing success.
Round Two - Speed Matters
Now, imagine you're in a lively café with a popular line for your favorite coffee. You know what you want, but waiting too long for service can sour your experience, even if it's the tastiest brew in town. The same principle applies to landing page speed. Fast-loading pages lead to better user experiences and, in turn, higher conversion rates. Therefore, let's check how each contender performs in this arena.
Advantages of Instapage:
- Lightning-fast loading times help keep visitors engaged.
- Optimized performance ensures lower bounce rates.
- Pre-built templates are designed for quick deployment.
- Dedicated hosting services that ensure scalability.
Advantages of Squarespace:
- Built-in performance optimization.
- Reliable hosting solutions that ensure uptime.
- Stunning visuals that attract attention instantly.
Advantages of Eloqua:
- Enterprise-level infrastructure designed for high performance.
- Advanced features for site performance analysis.
- Robust capability to handle large volumes of traffic.
In summary, while each platform excels in speed and performance, Instapage's specialized focus on landing pages makes it the clear favorite. Marketers looking to maximize their return on investment will find speed a crucial factor in achieving their performance goals.
Round Three - Friendly Usability
Navigating any new platform can feel overwhelming, promoting a sense of anxiety for both beginners and seasoned pros alike. However, each of our contenders has embraced user-friendliness in their designs. Squarespace, with its drag-and-drop functionality, beckons artisans and creators into the fold, making it a great gateway for non-techie users. Eloqua, while more complex, compensates by offering extensive training resources to help users climb the learning curve. Even for those approaching marketing automation for the first time, it provides guided steps and educational content to ease into more sophisticated features. But Instapage truly stands out by catering to marketers of all skill levels. Its comprehensive knowledge base and step-by-step walkthroughs are designed to foster confidence, enabling users to discover advanced functionalities at their own pace. By offering a seamless user experience, each platform aims to help their users achieve greatness.
Round Four - Support Systems
Imagine each platform’s customer support as an attentive ally, ready to help you navigate challenges at any moment. Squarespace extends a remarkable customer experience that centers around a user-friendly knowledge base and responsive customer support. With resources like tutorials and forums, users can find answers at their convenience. Eloqua complements its extensive functionality with a dedicated support team that provides insights through one-on-one consultations, making it ideal for enterprise users who may need personalized assistance. Instapage rounds out this support arena by offering extensive resources, including live chat, email support, and a community forum. By keeping avenues for communication open, Instapage ensures that you won’t be left in the dark when you need guidance.
Round Five - The Cost Factor
In the world of marketing, understanding the financial landscape is essential for informed decision-making. Each platform has its own pricing structure aimed at different audiences. Squarespace offers all-in-one solutions that may seem pricier at first glance but can save costs over time for those requiring a full website. Eloqua's pricing aligns with its enterprise-level features and advanced capabilities, making it more suitable for larger organizations with bigger budgets. Conversely, Instapage remains competitive and targets its pricing towards marketing teams focused on optimizing their landing pages. Instapage’s various plans allow flexibility, aligning with campaign sizes while maintaining accessibility for businesses of all scales, further emphasizing the value proposition.
As we wrap up this comparison, it’s crucial to recognize that the right choice boils down to individual preferences and specialized needs. Each platform shines in its own capacity, but Instapage stands out for its targeted focus, robust customization, and commitment to driving conversions. So, whether you’re aiming to boost engagement, simplify your marketing process, or design eye-catching landing pages, Instapage offers a versatile solution. Take advantage of the opportunity to explore Instapage through a free trial and elevate your marketing strategy today.
