How Split.io vs. Mobirise vs. Instapage stack up against each other

Compare Instapage with Split.io and Mobirise to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Split.io and Mobirise.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Split.io vs. Mobirise – A Clash of the Landing Page Titans

Choosing the right landing page builder can feel like assembling your own superhero team, where each contender comes with unique powers and strengths. Just like a well-rounded team of heroes, a good landing page builder should cater to various marketing needs. Whether you're aiming to reduce costs, increase conversion rates, or heighten brand trust, the perfect choice hinges on what powers you need most. In this epic showdown, we’ll dissect Instapage, Split.io, and Mobirise, clarifying how each platform can enhance your marketing strategy while ensuring users get the landing page experiences they crave. So, tune in as we reveal the ultimate champion in this landing page battle. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Contenders of the Landing Page Arena

In one corner, we have Instapage, known for its powerful customization options and robust tools geared toward conversion optimization. Marketers love Instapage for its focus on creating relevant landing pages that foster brand trust and customer loyalty. In the opposite corner, we find Split.io, which specializes in feature flagging for optimizing user experiences and understanding user behavior. And finally, we have Mobirise, an excellent choice for users who thrive on simplicity and drag-and-drop functionality. Each of these platforms is equipped with unique features that cater to different types of marketers. Whether you're a seasoned pro needing sophisticated analytics or a newcomer seeking a straightforward way to build landing pages, there’s something in this showdown for everyone. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown: Who's Got the Best Toolkit?

Template Variety and User-Friendliness: A Side-by-Side Comparison

When it comes to variety and usability of templates, Instapage boasts a plethora of options tailored for different industries, making it easy to find designs that resonate with specific marketing goals. Their user-friendly interface enhances the building experience, ensuring that even those with minimal tech skills can create stunning landing pages in no time. Split.io, while focused more on feature flagging, provides templates that cater to developers needing to experiment with user interfaces. It's simple but lacks the rich collection of designs offered by Instapage. Meanwhile, Mobirise also offers a wealth of options, particularly appealing to those who prefer an intuitive, drag-and-drop approach. However, its limited scope and reliance on basic templates may leave experienced marketers seeking advanced customizations wanting more. Overall, Instapage clearly stands out in this round, marrying template variety with ease of use effectively. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Your Partner in Customization and Conversion

Taking center stage is Instapage, which transforms landing page creation into an art form. The platform's suite of features—including comprehensive A/B testing, dynamic text replacement, and integrations with various marketing tools—empowers marketers to not only create visually appealing pages but also optimize them for maximum conversions. Instapage is dedicated to helping businesses reduce costs while delivering relevant and personalized landing page experiences. This commitment ultimately leads to increased brand trust and higher customer loyalty, as users are met with tailored experiences that resonate with their needs. For marketers striving for excellence, Instapage serves not merely as a tool but as a trusted partner on the journey to conversion success. (min:200 words)

Round Two - Speed and Performance: Who Crosses the Finish Line First?

Imagine you’re in a bustling coffee shop, eagerly waiting for your caffeine fix, while the barista serves drinks like a snail. Frustrating, right? This scenario plays out online too, where slow-loading pages can drive users away faster than you can say 'conversion.' In this round, we assess how each platform holds up under the pressure of speed and performance, crucial factors in providing a seamless user experience. (min:200 words, add the small paragraphs in this paragraph.)

Advantages of Instapage in Speed and Performance

  1. Optimized for fast loading times, ensuring users stay engaged
  2. Built-in AMP support for higher mobile performance
  3. Advanced caching options to enhance page speed
  4. Scalable infrastructure that handles traffic spikes easily

Advantages of Split.io in Speed and Performance

  1. Efficient back-end processing that minimizes latency
  2. Focuses on feature flagging to ensure smooth user test experiences
  3. Quick iterations on implementations with reduced downtime

Advantages of Mobirise in Speed and Performance

  1. Lightweight code that improves loading speeds
  2. Easy-to-customize templates that do not weigh down performance
  3. Hosting flexibility with options to choose from around the globe
  4. Offline editing capabilities, allowing building without internet issues

In summary, while all three platforms bring something to the table, Instapage undeniably shines in the realm of speed and performance. A seamless user experience is paramount, and Instapage delivers on that front better than the others. This round clearly tips in favor of our champion. (min:200 words)

Round Three - Usability and Learning Curve: Which Platform Welcomes You?

Usability is essential when comparing landing page builders. Instapage goes the extra mile to ensure that newcomers find the platform accessible while offering advanced features for seasoned developers. The intuitive drag-and-drop interface welcomes beginners, guiding them through the creation process without feeling overwhelmed. In contrast, Split.io is more geared towards those with programming backgrounds, requiring some understanding of code and behavior tracking to fully utilize its capabilities. Mobirise stands out with its easy setup and straightforward interface, making it ideal for those who might be intimidated by tech-heavy platforms. However, while accessibility is great, it could leave advanced users craving more complexity. Overall, Instapage maintains a balance, making it right for nearly everyone. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Customer Support Chronicles: Who's Got Your Back?

Customer support can be the unsung hero of marketing platforms. In our friendly comparison, Instapage offers various channels such as live chat, email, and a robust knowledge base to tackle user queries effectively. Their proactive communication approach ensures users receive timely solutions to their problems, reassuring users of their commitment to customer success. Split.io, focused more on the technical aspect, provides great support but may lack the immediacy of Instapage. Mobirise also provides community-based support, which is invaluable yet can be inconsistent depending on the user's query. Therefore, while all platforms have their strengths here, Instapage's dedicated customer service shines through. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Pricing Plans: Finding Value for Your Budget

Let’s talk dollars and cents! Each platform has its own pricing structure that could fit various budgets. Instapage operates on a monthly or annual subscription model, with features that justify the costs for serious marketers seeking performance and reliability. Split.io, with its unique value as a feature flagging platform, also has flexible pricing that's appealing for those wanting a powerful tool for experimentation. On the other hand, Mobirise's free version might entice entry-level users, but advanced features come at a cost that could add up quickly. In essence, Instapage provides the best balance between features and cost when considering the overall value offered. (min:200 words, add the small paragraphs in this paragraph.)

As we conclude our friendly battle, it's clear that while all three contenders have their unique offerings, the ultimate choice depends on individual needs and marketing objectives. If you value powerful features, strong customer support, and the ability to create optimized landing pages that boost conversions, Instapage should be your go-to choice. Consider trying Instapage with a free trial to explore its capabilities firsthand and see how it can elevate your marketing strategy. Embrace your journey in finding the right tool that suits your goals, and discover the potential that awaits! (min:200 words)

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