How Split.io vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Split.io and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Split.io, and FormAssembly: The Ultimate Showdown
When it comes to choosing the right landing page builder for your marketing strategy, think of it like assembling a dream team of superheroes. Each contender brings unique strengths to the table, and your mission is to determine which one fits your needs best. The focus on landing pages is vital because they often serve as the first impression for potential customers. With effective landing pages, marketers can significantly reduce costs and enhance conversions, ultimately delivering tailored experiences that increase brand trust and loyalty. In this article, we're diving deep into the strengths and weaknesses of three popular platforms: Instapage, Split.io, and FormAssembly. By the end, you'll have a clearer idea of which tool might become your trusty sidekick on the path to higher conversion rates and improved customer engagement. Let’s get started with a warm welcome to our contenders in the arena, each vying for your attention and business. You might even think they're ready for a friendly competition as they vie for your loyalty and trust.
Meet the Heavyweights in the Arena
In this vibrant realm of digital marketing, Instapage, Split.io, and FormAssembly stand out as formidable players. Instapage prides itself on providing marketers with the tools necessary to create stunning, high-converting landing pages that resonate with audiences and drive results. Split.io, on the other hand, has carved a niche as a platform that emphasizes experimentation and user-driven decisions, allowing marketers to optimize their campaigns based on real-time data. Lastly, we have FormAssembly, primarily recognized for its powerful form-building capabilities, facilitating seamless data collection and management flows. While Instapage aims to empower marketers with customizable landing pages, Split.io harnesses the power of A/B testing and real-time feedback. Meanwhile, FormAssembly focuses on ensuring the forms you create enhance customer experiences. Together, these platforms present a blend of unique offerings designed to cater to different needs in the marketing spectrum. As we move through each round of comparison, keep an eye on how these tools align with your specific objectives.
Round One - Feature Exploration
Template Selection and User Experience
In an engaging first round, we explore feature sets focusing on template variety and user-friendliness. Split.io brings an impressive array of experimental tools that empower users to swiftly set up tests, thus making it suitable for marketers keen on data experimentation. However, when it comes to a library of pre-designed templates ready to customize, FormAssembly makes a solid argument with its versatile options, tailored for insightful data collection. But let’s face it – Instapage truly shines in this iteration as it boasts an extensive library of beautifully designed landing page templates, optimized for conversion. Users appreciate how Instapage offers the classic drag-and-drop editor, allowing marketers to build pages effortlessly without needing coding skills. This balance culminates in a remarkable user experience, where creating stunning landing pages becomes as easy as pie. Each tool's approach to templates plays a crucial role, but Instapage stands as the frontrunner thanks to its focus on powerful design flexibility and innate capabilities aimed at optimizing conversion.
Instapage: A Powerful Ally for Customization and Optimization
Instapage isn't just another landing page builder; it's truly a game-changing partner in your marketing efforts. Offering unrivaled customization and conversion optimization tools, it distinguishes itself as a go-to platform for designers and marketers alike. What sets Instapage apart is its commitment to building relevant landing experiences, fostering not just visitor traffic but meaningful engagement that leads to conversions. The platform enables users to effortlessly tweak their designs, ensuring a seamless alignment with branding and specific campaign goals. With features like A/B testing baked right into the platform, users can continually refine their designs based on actual performance data. This adaptability is vital for marketers aiming to maximize ROI. By enabling users to craft tailored experiences, Instapage ultimately supports the dual goals of reducing costs and enhancing conversion rates, driving not only brand trust but also customer loyalty. It's easy to see why so many marketers are recognizing Instapage as their indispensable tool in the quest for online success.
Round Two - Speed and Performance Showdown
As we transition to round two, let's discuss the crucial aspect of speed and performance. Imagine walking into your favorite coffee shop only to find a long queue holding you back – frustrating, right? This analogy rings true when we think about web performance and user experience. Fast-loading landing pages can significantly affect user engagement and conversion rates. In our exploration, performance becomes a decisive factor, and each platform has its own approach. Speed is not just an aesthetic component; it directly influences how visitors perceive your brand.
Instapage Performance Benefits:
- Lightning-fast page loading times that enhance user experience.
- Optimized for speed, ensuring minimal latency that boosts conversions.
- CDN integration allowing faster content delivery globally.
- Performance analytics that help identify speed bottlenecks.
Split.io Performance Advantages:
- Quick setup for experiments that don’t compromise on speed.
- Real-time data processing that supports immediate adjustments.
- Optimized code for efficient integration with existing services.
FormAssembly Performance Highlights:
- Efficient forms that load rapidly to enhance user satisfaction.
- Integration capabilities to connect data quickly.
- Mobile responsiveness ensuring speed across devices.
- Analytics to track form performance and load times.
In conclusion, all three platforms have made commendable strides in terms of speed and performance. However, Instapage once again distinguishes itself as a reliable choice for those prioritizing quick-loading, high-functioning landing pages, ultimately helping enhance user engagement.
Round Three - Ease of Use and Learning Journey
In this round, we’ll cover usability and the learning curve associated with each of these platforms. Entering the world of landing page creation can feel overwhelming for many, but each of these platforms aims to make the experience welcoming for newcomers. Split.io, with its experimental flair, offers an intuitive interface that guides users through its analytic processes smoothly. FormAssembly also shines with a user-friendly interface, boasting educational resources that make building forms feel less daunting. Instapage takes the lead, however, with a clean design that not only makes navigation simple but encourages creativity. The smart setup features and various tutorials create an encouraging atmosphere for users of all skill levels. Whether you’re a novice or a seasoned pro, you’re bound to feel empowered to produce high-quality pages effortlessly. Ultimately, while all three are commendable, Instapage's thoughtful design places it ahead in terms of a supportive learning journey for its users.
Round Four - Customer Support as Your Trusted Sidekick
In the realm of digital tools, customer support can be a game-changer. Think of customer support representatives as loyal companions, always available to assist when challenges arise. Each platform offers different types of support channels to aid their users. Split.io emphasizes community-driven support, providing forums and knowledge resources for self-help, making it easy to troubleshoot issues. FormAssembly offers customer service through robust documentation and personalized support chats, ensuring questions are answered swiftly. Instapage rounds out the offerings with 24/7 support through all major channels, including live chat and email responsiveness. Instapage stands out with its commitment to providing extensive resources, including detailed guides and community forums, aiming to equip users for success. Whether you need immediate assistance or prefer to self-educate, this supportive ecosystem is designed to ensure you never feel alone in your marketing journey.
Round Five - Pricing Structures Unpacked
Finally, we turn to the pricing structures of these platforms. Evaluating how much you're willing to invest is central to making an informed choice. Split.io tends to adopt a consumption-based pricing model, which can suit teams focused more on experimentation. Meanwhile, FormAssembly offers flexible pricing tiers based on the features selected, making it a versatile solution for any budget. Instapage, while more premium in pricing, provides a strong value proposition given its extensive features for conversion optimization. Discussing pricing isn’t just about finding the cheapest option, rather it's about recognizing which platform aligns best with your budget and objectives. Remember, investing in the right tools can yield exceptional returns when used effectively.
In wrapping up our comparison, it’s clear all three platforms have their respective strengths. Ultimately, the best choice depends on your distinct needs and marketing goals. If features, dedicated support, and high customization drive your strategy, Instapage emerges as a leading contender worthy of consideration. Explore Instapage via a free trial or demo, and discover how it can transform your landing page efforts into success. Your journey towards enhancing conversions and realizing brand loyalty begins there.
