How Site123 vs. Joomla vs. Instapage stack up against each other
Compare Instapage with Site123 and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Site123 vs. Joomla – The Ultimate Showdown in Landing Page Builders
Choosing between landing page builders is somewhat akin to assembling a dream team of superheroes for your marketing initiatives. You want the best, most reliable players to champion your brand's mission and help you connect with your audience. In this article, we'll guide you through a thorough comparison of Instapage, Site123, and Joomla. Each contender brings unique strengths to the table, and by the end, you'll understand which platform will best enhance your ability to create compelling landing pages that boost conversions and build trust with your customers. Here’s a fun journey where we dissect features, performance, usability, support, and pricing. Get ready to see how each platform stacks up and which one emerges as the ultimate champion in the realm of landing page builders.
Introducing the Key Players: Instapage, Site123, and Joomla
In the world of landing page creation, three platforms stand out as notable competitors: Instapage, Site123, and Joomla. Each of these platforms has carved out its niche and gathered a loyal following among marketers. Instapage is renowned for its commitment to creating customizable landing pages that drive high conversion rates, making it an essential tool for marketers looking to optimize their campaigns. Site123, on the other hand, boasts ease of use and user-friendly features that appeal particularly to beginners in web design. Joomla presents itself as the more complex option, offering extensive flexibility and customization options suited for those familiar with content management systems (CMS). Together, these contenders represent a fascinating mix of functionalities and methodologies, each vying for the attention of marketers and businesses looking to enhance their online presence.
Round One – Feature Showdown: Which Builder Offers More?
Template Selection and User Experience
When it comes to landing page features, particularly template variety and user experience, each platform offers distinct advantages. Site123 takes the lead here with its myriad of pre-designed templates that make it simple for users to start building without needing technical expertise. The intuitive drag-and-drop interface allows users to create pages that look professional with minimal effort. However, while Site123 excels in providing ready-to-go solutions, it lacks the extensive customization capabilities that advanced users might desire. On the other hand, Joomla's flexibility allows for extensive modifications, but the learning curve can be a deterrent for newcomers. Instapage positions itself as the ultimate tool for conversion-focused marketers, offering A/B testing, analytics, and integrations with other marketing tools. This ensures users can not only launch attractive pages but also analyze their effectiveness. Overall, while all platforms have commendable features, Instapage stands out for those who prioritize detailed analytics and optimization.
Instapage: The Champion of Customization and Conversion Rates
Instapage empowers marketers by reducing costs, growing conversions, and delivering landing page experiences that enhance brand trust and customer loyalty. Its robust suite of features includes a vast array of customizable templates, powerful A/B testing tools, and seamless integrations with popular marketing software like Google Ads and Salesforce. Marketers can craft tailored landing pages that resonate with target audiences, maximizing potential conversion rates. The platform also offers advanced analytics, allowing businesses to track performance in real-time and adjust strategies as needed. By focusing on creating relevant and personalized landing page experiences, Instapage provides a reliable resource for businesses eager to make their mark online and foster long-term relationships with customers.
Round Two – Speed and Performance: Who Wins the Race?
In the digital world, loading speed can make or break a user's experience. It's akin to waiting in line at your favorite café; when a page loads slowly, frustrations can bubble over, leading users to abandon ship. This round focuses on how each platform performs regarding speed and responsiveness. All three contenders aim to deliver rapid load times, but the actual performance can vary based on numerous factors such as hosting, design elements, and server configurations. Let's dive into the specifics of each platform's advantages.
Instapage Advantages:
- Optimized for fast loading times to enhance user experience
- Built-in features that streamline image loading and caching
- Dedicated hosting solutions that ensure quick server responses
- Analytics to monitor performance and make data-driven improvements
Site123 Advantages:
- Offers quick setup with pre-designed templates for instant launches
- User-friendly interface that reduces loading time for basic edits
- Efficient hosting options aimed at overall performance
Joomla Advantages:
- Highly customizable with options for optimizing speed
- Can be configured with various caching plugins for performance
- Dedicated hosting services for improved speed
In summarizing the speed and performance of these platforms, it's evident that while Site123 and Joomla have their merits, Instapage emerges as the best contender with its focus on rapid load times and performance optimization. Marketers need to prioritize fast-loading pages to keep user engagement high, and Instapage delivers that reliably.
Round Three – Usability and Learning Curve: A Newcomer's Perspective
When exploring usability, it's important to consider how each platform cater to different skill levels. Beginners entering the world of landing page design might feel overwhelmed, but rest assured, there are friendly options available. Site123 is the go-to choice for those starting, as its intuitive interface guides users through every stage of design creation. Joomla, while powerful, requires a steeper learning curve. However, it provides extensive tutorials and community support, making it a viable option for those willing to invest time. Instapage strikes a balance, boasting advanced features but maintaining an accessible workflow. Users can grow into the platform's capabilities without feeling lost, enhancing their learning experience. Regardless of where you start, each platform ultimately aims to support your journey toward expertise in landing page design.
Round Four – Customer Support: The Sidekicks Who’ve Got Your Back
Every superhero needs a stellar sidekick, especially when unexpected hurdles arise. In the realm of customer support, each platform steps up in its own way. Site123 excels with its 24/7 live chat feature, ensuring users can receive assistance anytime, along with a comprehensive help center. Joomla, while offering community forums and documentation, may not provide immediate support. However, its vibrant community is incredibly resourceful and knowledgeable. Instapage shines with exceptional customer service, combining multiple support channels, including live chat, email, and phone support. Additionally, its extensive library of tutorials and resources empowers users to troubleshoot issues independently, fostering confidence and competence. Trust in each platform's support structure will help you focus on building successful landing pages.
Round Five – Evaluating Pricing and Plans
When it comes to pricing, it's essential to choose a platform that aligns with your budget and business goals. Each contender offers distinct pricing structures that cater to varying needs. Site123 offers a free plan with essential features, making it an attractive entry point for businesses just starting. As functionality increases, paid plans are also available with enhanced capabilities. Joomla is open-source and free to use, but costs can accumulate with extensions, premium templates, and hosting services, which may surprise newcomers. Instapage operates on a subscription model, providing different tiers based on features offered. While it may seem more expensive upfront, the return on investment becomes apparent when considering its optimization capabilities and conversion-focused tools. For marketers committed to growth and serious about accumulating leads, investing in Instapage can be worthwhile.
As we wrap up our comprehensive comparison of Instapage, Site123, and Joomla, it's important to remember that the ultimate choice depends on your unique needs and objectives. Take the time to reflect on which features align best with your marketing strategy. If you're seeking seamless integration with performance tracking, Instapage is the top contender. However, if you're looking for simplicity and a free entry-level platform, Site123 might be your best option. Joomla caters to those willing to invest time and effort into customization. Whichever path you choose, you'll be equipped to create landing pages that not only look great but also drive meaningful conversions.