How Site123 vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Site123 and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Site123 vs. Gravity Forms – Which One Should You Choose?
Choosing a landing page builder can be likened to selecting the perfect team of superheroes for a mission—each comes with their unique strengths, abilities, and roles, and together they can conquer any marketing goal! In our digital marketing universe, these heroes are Instapage, Site123, and Gravity Forms. Each platform has carved out its niche, serving marketers and business owners striving to create high-converting landing pages. Here, we'll carefully examine these three contenders, outlining their features, ease of use, performance, and much more. By the end of this article, you'll have the knowledge to make an informed decision and perhaps feel like a marketing superhero yourself.
Meet the Challengers in the Digital Arena
In one corner, we have Instapage, a platform renowned for its robust customization options and powerful conversion tools. Instapage empowers marketers to reduce costs, enhance conversions, and deliver relevant landing page experiences that build brand trust and customer loyalty. In another corner stands Site123, celebrated for its user-friendly interface and straightforward design process—ideal for beginners looking to get online quickly. Finally, we have Gravity Forms, a favorite among those who need robust form-building capabilities without the frills. Each tool has its fans and faithful users, and in this showdown, we’ll explore what makes them tick in the quest for the ultimate landing page solution.
Round One - Feature Showdown
Comparing Template Variety and User Experience
When it comes to choosing a landing page builder, the template variety and user experience play a critical role. Site123 shines with its straightforward selection of templates designed for various industries, providing a seamless way to kickstart your landing page creation. However, they might feel a bit limited for users seeking out-of-the-box customization. Gravity Forms focuses primarily on form creation, offering numerous field options, but doesn’t prioritize a library of pre-designed landing page templates. Instapage, on the other hand, boasts an extensive library of professionally designed templates tailored to maximize conversion rates. Users can customize these templates effortlessly, allowing them to create unique landing page experiences that stand out in the crowded digital space.
Instapage: Your Partner in Conversion Success
Instapage isn't just a tool; it's a marketer's ally in the journey toward higher conversion rates. With its powerful A/B testing features, customizable templates, and built-in analytics, Instapage allows marketers to fine-tune their landing pages effectively. The platform's easy-to-use drag-and-drop editor can turn even the most novice users into landing page experts, while its integration options ensure that it plays nicely with other marketing tools. Marketers can unleash the full potential of their campaigns, delivering relevant experiences that foster trust and loyalty. By making data-driven decisions based on real-time feedback, businesses can reduce costs on ineffective ads while maximizing their return on investment.
Round Two - Speed and Performance Matters
Speed might not be the first thing that comes to mind when discussing landing page builders, but it’s akin to waiting for your favorite coffee—no one wants to linger in line when they could be enjoying their drink! A slow-loading landing page can lead to high bounce rates, deterring potential customers before they even see what you have to offer. Thus, it’s vital to consider how each platform performs in terms of loading speed and overall efficiency.
Instapage Advantages:
- Optimized for fast loading times, ensuring that users don't leave before the page renders.
- CDN support to speed up delivery across various geographical locations.
- Automatic image optimization to enhance loading speeds.
- Mobile-responsive designs that load quickly on all devices.
Site123 Advantages:
- Simplified setup process helps users get online quickly without delays.
- Hosting on their platform ensures stable and fast performance.
- Auto-saving features that prevent loss of progress during builds.
Gravity Forms Advantages:
- Integrates smoothly with existing WordPress sites, taking advantage of hosting speeds.
- Forms load efficiently, minimizing the impact on overall page performance.
- Can improve site speeds by limiting the number of external scripts with optimized forms.
After examining the speed and performance of all three landing page builders, it's clear that Instapage excels with its dedicated optimization measures and commitment to providing smooth user experiences. While Site123 and Gravity Forms have their merits, Instapage emerges as the leader in ensuring swift and efficient landing page performance.
Round Three - Navigating the Usability and Learning Curve
Navigating a new platform can feel overwhelming, but each of these landing page builders offers unique onboarding experiences. Site123 prioritizes newbies with its no-fuss, guided setup, leading users through the process step by step. On the flip side, Gravity Forms can be a bit complex for novices, given its extensive functionalities tailored for advanced users. However, this complexity also means that seasoned marketing pros will find a wealth of tools at their disposal. Instapage strikes a balance—its intuitive drag-and-drop interface makes it accessible for beginners, while its array of advanced features ensures that experienced users can take full advantage of its capabilities, fostering a smooth transition from novice to pro.
Round Four - Customer Support and Resources
Customer support is like a trusty sidekick, always there to assist when issues arise. At Instapage, users can benefit from 24/7 support via live chat and email, alongside comprehensive documentation and a knowledge base for self-help. Site123 also offers excellent support, including live chat during business hours and readily accessible tutorials. Gravity Forms, known for its depth, provides support through a dedicated forum community, along with documentation, giving users a chance to engage with one another. No matter which platform you choose, rest assured that a dedicated support team stands ready to help you along your journey.
Round Five - Pricing Structures and Value
Knowing how much you’ll be investing is crucial for any marketing endeavor. Instapage offers flexible plans that cater to different needs, promising excellent value, especially considering its powerful features and analytics capabilities. Site123's pricing is straightforward, providing a clear distinction between the various plans based on the number of features and resources. Gravity Forms operates on a tiered pricing structure, ideal for WordPress users who already have a website but need versatile form solutions. The best choice depends on your specific needs, whether you prioritize features, user support, or budget.
When the dust settles, every marketer has unique needs—Instapage, Site123, and Gravity Forms all have distinct advantages. It’s vital to assess what you value most in a landing page builder, from features to pricing. To explore the remarkable offerings of Instapage and see how they can enhance your marketing strategy, consider signing up for a free trial and experience firsthand why it’s a preferred choice among digital marketers.
