How Site123 vs. Eloqua vs. Instapage stack up against each other
Compare Instapage with Site123 and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Site123 vs. Eloqua – The Landing Page Showdown
Choosing the right landing page builder is a bit like assembling a dream team of superheroes. Each has its unique powers and strengths to help you conquer marketing challenges. In this comparison, we take a closer look at three leading contenders: Instapage, Site123, and Eloqua. As you dive into their features and benefits, imagine each platform as a superhero, armed with the tools needed to save the day and boost your online presence. Not every superhero is right for every mission, so read on to find the best fit for your specific needs. This guide promises to illuminate not just the strengths of each competitor, but how Instapage can empower marketers to reduce costs, grow conversions, and create personalized landing page experiences that foster brand trust and customer loyalty.
Meet the Contenders: A Brief Overview
In one corner, we have Instapage, known for its customizable templates and focus on conversion optimization. It prides itself on providing marketers with all the tools necessary to enhance landing page performance. Then there's Site123, which markets itself as the go-to for simplicity and quick setup, targeting users who want a fast and user-friendly experience. Finally, Eloqua stands tall, a robust digital marketing platform that integrates various marketing tools to help businesses engage effectively with their audience. Each of these platforms has valuable qualities, but they serve different types of users. As we delve into the details, we’ll see how each contender stacks up against the others in key areas that matter to marketers.
Round One - Feature Showdown
Template Diversity and User Experience:
Let's compare the first critical aspect: template variety and ease of use. Site123 boasts an impressive array of templates designed for simplicity and quick editing. They’re perfect for users focused on getting a page live without excessive tweaking. However, this simplicity sometimes comes at the cost of versatility. Next up, Eloqua offers pre-designed templates with a layer of complexity, suitable for larger businesses equipped to handle sophisticated marketing strategies. While they provide superb integration options, novices might find the learning curve steep. Instapage shines brightly in this category with an extensive library of customizable templates tailored specifically for conversion. Marketers can choose, edit, and personalize every aspect, empowering them to create landing pages that not only look great but also perform excellently. With drag-and-drop ease, even those new to landing pages can create stunning designs in record time.
Instapage: A Conversion-Driven Powerhouse
Instapage is not just a tool; it’s a comprehensive partner in boosting conversions. Its unmatched customization allows marketers to tweak every element to fit brand guidelines and audience preferences. Using A/B testing capabilities, users can find what resonates best with their audience, leading to optimized conversion rates. Instapage also emphasizes building relevant landing page experiences, which enhances brand trust and inspires customer loyalty. Marketers save costs by maximizing their existing traffic with high-converting landing pages, showcasing that Instapage is a wise investment for any business aiming to grow.
Round Two - Speed and Performance
Imagine stepping into a coffee shop; if you wait too long for your cappuccino, it can turn a good day sour. The same principle applies to websites—slow-loading pages can lead to high bounce rates. Speed is crucial in retaining user attention, and we’ll see how our contenders perform.
Instapage Speed Advantages:
- Optimized code ensures fast loading times even for complex designs
- Lightweight assets and smart caching improve user experience
- Mobile optimization enhances speed across all devices
- Hosting on high-performance servers guarantees reliability
Site123 Speed Benefits:
- Simple page structures lead to faster load times
- Pre-optimized templates are designed for quick publishing
- Cloud-based hosting provides a degree of scalability
Eloqua Speed Efficiency:
- Integrations with other tools enhance loading speeds
- Pre-designed templates support efficient page setup
- Advanced analytics tools run optimally without lag
- Performance optimizations are available for enterprise users
When it comes to speed and performance, Instapage leads the charge, providing a more reliable and swift experience to its users. While Site123 and Eloqua offer reasonable loading times, especially with simpler templates, Instapage's tailored optimizations for conversions set it apart.
Round Three - Usability and Learning Experience
User experience matters immensely for both newcomers and seasoned professionals. Site123 takes the cake for absolute beginners by offering a straightforward interface. Even those with no prior experience can jump in and start building within minutes. Eloqua, while powerful, requires a bit of a learning curve with its abundance of features suited for established marketing teams. In contrast, Instapage strikes a perfect balance. It envelops users with helpful tutorials and a user-friendly environment while simultaneously providing advanced options for power users. Thus, whether you’re just starting out or looking to enhance your skills, Instapage's dual approach facilitates continuous growth.
Round Four - Customer Support Teams
Imagine the teams behind these platforms as your protective sidekicks, always ready to offer assistance. Site123 provides email and chat support, which is responsive but generally lacks extensive resources. Eloqua offers a comprehensive support system, including multiple contact methods and a wealth of documentation. However, sometimes the quantity of resources can lead to overwhelming complexity. On the other hand, Instapage stands out with dedicated customer service, live chat, and a vast knowledge base. Users report high satisfaction, knowing they have a reliable ally at their fingertips.
Round Five - The Price Tag Dilemma
Let’s dive into the financial aspects. Price structures can vary drastically. Site123 offers budget-friendly plans ideal for small businesses, making it an attractive entry point. On the contrary, Eloqua can be on the pricier side, aimed more at businesses that can capitalize on its extensive features. Instapage falls in between, delivering significant value with a focus on ROI via optimized landing pages. As you're evaluating, recall that the ultimate choice boils down to the specific needs of your business and what you prioritize. Investing in a tool like Instapage can yield high returns through enhanced conversion rates.
In conclusion, each platform boasts unique strengths, yet Instapage continuously prevails as the most adaptable and potent landing page builder. Whether your priorities lie in features, pricing, or support, Instapage offers a gratifying experience while delivering on the promise of reduced costs and increased conversions. With Instapage, marketers can deliver targeted landing page experiences that foster brand trust and customer loyalty. Don’t hesitate to explore Instapage through a free trial to unleash its full potential for your marketing strategy.
