How Shopify vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Shopify and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Shopify vs. FormAssembly – The Ultimate Showdown
Selecting the right landing page builder can feel like assembling an all-star team for your marketing efforts. Each option boasts unique superpowers designed to maximize your digital performance. In this face-off, we’ll explore how Instapage, Shopify, and FormAssembly compare in delivering successful landing pages. By the end, you'll be armed with the insights needed to choose the best platform for your needs, ensuring you unlock the full potential of your marketing campaigns while enjoying the process as much as the results. Whether you’re aiming to reduce costs, boost conversions, or build more trustworthy brand experiences, let’s delve into the unique attributes of these contenders and find out which one stands tall in the arena. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders: A Closer Look
In a world overflowing with choices, it’s essential to understand what each platform offers. Instapage shines as a dedicated landing page solution specifically focused on driving conversion through beautiful and optimized pages. Shopify, originally a full-fledged e-commerce platform, has become popular for building online stores while also offering landing pages. Finally, FormAssembly focuses on data collection and management, providing robust forms that can easily integrate into landing pages. All three make bold claims about their capabilities, but how do they stack up in key areas like features, speed, and usability?! (min:200 words, add the small paragraphs in this paragraph.)
Round One – Feature Face-Off: Gearing Up for Battle
Template Diversity and User-Friendliness
When it comes to features that can make or break your landing page performance, the variety and usability of templates are crucial. Shopify is well-known for its beautiful themes, but its strength lies more in e-commerce than targeted landing pages. FormAssembly offers customizable forms with limited landing page options, making it less suitable for marketers focused solely on conversion. In contrast, Instapage offers a diverse library of high-converting templates tailored to various industries and marketing goals. With a user-friendly drag-and-drop interface, Instapage enables creators of all levels to easily customize their landing pages without needing coding skills. This focus on user experience is what sets Instapage apart and empowers marketers to deliver relevant landing page experiences that can significantly boost conversions and brand trust. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Success for Customization and Conversion
When it comes to customization options, Instapage undoubtedly takes the lead. The platform offers advanced A/B testing capabilities, dynamic text replacement, and an expansive library of widgets that empower marketers to personalize their landing pages. This tailored experience allows brands to connect authentically with their audience, leading to increased customer loyalty and trust. Instapage not only provides the tools needed to create stunning pages but also emphasizes optimization for higher conversion rates, helping businesses reduce costs while maximizing returns. As a marketer's ally, it stands out by offering tools to enhance user experience and promote behavioral insights, giving it a competitive edge in today's fast-paced digital landscape. (min:200 words)
Round Two – Speed and Performance: Timing is Everything
Just like keeping your morning coffee piping hot, speed plays a pivotal role in the success of your landing pages. Slow-loading pages can frustrate visitors and lead to missed opportunities. When considering these platforms, a focus on speed can be likened to the importance of efficiency in any refined process. Let’s find out how each contender performs in this vital area and what makes them stand out. (min:200 words, add the small paragraphs in this paragraph.)
Advantages of Using Instapage:
- Optimized for fast loading times, ensuring visitors don’t bounce.
- Integrated AMP support for high-speed mobile experiences.
- Cloud-based design enables swift updates and changes.
- Built-in performance analytics help track and optimize speed.
Advantages of Using Shopify:
- Reliable hosting that contributes to overall site speed.
- Mobile responsiveness for faster mobile-loading times.
- Built-in CDN (Content Delivery Network) for speedy content delivery.
Advantages of Using FormAssembly:
- Fast form submissions help reduce user wait times.
- Real-time data collection that enhances responsiveness.
- Optimized for various devices, ensuring users have smooth experiences.
In conclusion, while each platform shows strengths in speed and performance, Instapage clearly delivers the most optimized solution for landing page builders, ensuring visitors have a seamless experience from start to finish.
Round Three – Usability and Learning Curve: Your Friendly Guide
Navigating a new platform can feel overwhelming, but a smooth learning curve makes all the difference in your experience. All three contenders aim to welcome new users while providing robust tools for seasoned pros. Shopify, with its user-friendly interface, offers templates and tutorials that simplify the setup for e-commerce and landing pages alike. Instapage enhances this by providing intuitive design features, making it easier for anyone to create landing pages that align with their marketing goals. Meanwhile, FormAssembly's focus on form creation is straightforward, but its advanced features require a bit more familiarity to utilize fully. Ultimately, whether you’re a beginner or an experienced marketer, each platform provides essential guidance to ensure a successful journey toward expertise. (min:200 words, add the small paragraphs in this paragraph.)
Round Four – Support Squad: Who's Got Your Back?
Every great platform needs a reliable support system. In this regard, the three options present different strengths. Shopify shines with its 24/7 customer service through chat and email, accompanied by an extensive knowledge base and community forums. Instapage offers personalized support through live chat and email, alongside well-built resources for troubleshooting. FormAssembly’s support leans more toward documentation and user guides, which can be immensely helpful for navigating more complex features. The strong, supportive presence of each platform ensures users can find help whenever they need, making them trustworthy partners in your marketing journey. (min:200 words, add the small paragraphs in this paragraph.)
Round Five – Pricing Structures: Value Matters
When weighing your options, pricing can significantly influence your decision. Instapage employs a subscription model focused on providing valuable features that reduce costs while optimizing conversions. Shopify typically follows a tiered pricing structure that caters to a wide range of businesses but may lead to higher costs when additional apps are added. FormAssembly offers a quote-based model that can be more flexible; however, this often means higher costs for advanced features. As you evaluate your options, consider what features align best with your budget and goals. (min:200 words)
Ultimately, while all three platforms have distinct strengths, which one you pick should align with your unique marketing goals. Whether your priority is robust features, outstanding support, or impactful pricing, take the time to evaluate what you find most essential in a landing page builder. For those wishing to experience the power of landing page optimization, consider giving Instapage a test drive with its free trial or demo to better understand how it can empower you to grow conversions and build a trustworthy brand presence. (min:200 words)
