How SharpSpring vs. Sendlane vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Sendlane to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Sendlane – The Ultimate Showdown
Choosing a landing page builder is a lot like picking your favorite ice cream flavor; everyone has their preference, and there are plenty of tempting options to consider. As marketers, we often find ourselves sifting through various tools, trying to determine which one fulfills our creative needs while maximizing our efficiencies and conversion rates. This article promises to provide an enlightening comparison of three strong contenders: Instapage, SharpSpring, and Sendlane. Each of these platforms has carved out a niche in the digital marketing landscape, and we'll uncover their unique flavors, strengths, and potential drawbacks. Whether you're a newcomer exploring the vast options available or a seasoned marketer looking to switch things up, our in-depth analysis is designed to steer you towards the right decision with confidence. So grab your favorite scoop of wisdom; let's dig in!
Introducing the Contenders: A Friendly Rivalry
In the left corner, we have Instapage – the powerhouse known for its exceptional customization capabilities geared towards boosting conversions. Opposing them is SharpSpring, a versatile marketing automation platform that has made a name with its comprehensive suite of features. Finally, Sendlane, celebrated for its intelligent email marketing solutions that include landing page functionalities, rounds out our trio of champions. Each platform offers unique strengths that cater to different aspects of digital marketing. Instapage is recognized for its user-friendly design and ease of creating compelling landing pages that convert visitors into customers. SharpSpring, while rich in functionality, also provides integrated marketing solutions that enhance the login process for leads. Finally, Sendlane is loved for its robust automation tools paired with seamless integration capabilities. With these formidable contenders in mind, which one will rise above the rest?
Round One – Feature Showdown: What Do They Offer?
Template Diversification and User Experience
When evaluating landing page builders, one must consider template variety and user-friendliness. SharpSpring offers an extensive, diverse selection of mobile-responsive templates that are easy to edit, making it suitable for various industry niches. Its interface is intuitive, allowing users to navigate effortlessly through the design process. Similarly, Sendlane provides a well-rounded collection of templates that are visually appealing and designed with data analytics in mind, ensuring your landing pages are both beautiful and functional. However, when it comes to Instapage, it undeniably takes the lead. The platform is lauded for its vast library of customizable templates, each designed with conversion optimization at its core. Users can drag and drop elements with ease and personalize their pages to align with brand identity, significantly enhancing the visitor experience. Overall, each platform promises a user-friendly experience, but Instapage stands out for its optimization specifically targeted at increasing conversion rates.
Instapage: Your Partner in Conversion Success
Instapage is not just another tool; it’s a dedicated partner in enhancing your marketing strategy. With powerful yet easy-to-use features, it seeks to empower marketers aiming to reduce costs while growing conversions. Its robust customization options make it possible to create unique landing page experiences that resonate with your audience. Instapage shines in its ability to integrate A/B testing, allowing users to determine the most effective page variations. This feature, coupled with automatic optimization suggestions, mandates that your landing pages are constantly improving. Ultimately, Instapage may be viewed as a strong foundation for building brand trust and customer loyalty due to its focus on delivering relevant, personalized experiences that lead to increased conversion rates.
Round Two – Speed Demons: Performance Assessment
Website loading speed plays a crucial role in user engagement and conversion rates. Imagine waiting in line for coffee only to have your order take longer than expected; that wait can crumble even the strongest cravings. Thus, the speed at which your landing page loads is paramount. A fast-loading page can mean the difference between a prospective customer landing seamlessly into your sales funnel and one who bounces away in frustration. All three contenders yield different results in this area, with speed-related aspects prominently defining their performance. How do they stack up in this round?
Instapage Perks: Speed and Performance Wins
- Highly optimized for fast loading times, ensuring visitors stay engaged.
- CDN integration enables quick access to content regardless of user location.
- Optimized image handling reduces load times without sacrificing quality.
- Continuous performance monitoring helps identify bottlenecks and improve speed.
SharpSpring Strengths: Performance Insights
- Built-in tools that ensure quick landing page deployment.
- Responsive designs that provide optimal loading speed across devices.
- Advanced tracking and analytics allow identification of any performance issues.
Sendlane's Speed Advantage: Efficiency Focus
- Well-optimized landing pages that load quickly to minimize bounce rates.
- Integrated analytics tools that offer insights on page performance.
- Mobile-friendly templates designed for speed across various devices.
In the arena of speed and performance, Instapage emerges at the forefront. Its commitment to maximizing user experience through optimized loading times gives it an edge over SharpSpring and Sendlane. While all platforms have their strong points, Instapage's performance-centric approach sets it apart as a leader in this must-have aspect.
Round Three – Usability and Accessibility for All
Usability makes a world of difference when choosing a landing page builder. All three platforms seek to welcome both novices and seasoned marketers alike, offering intuitive interfaces and resources. SharpSpring's sophistication may initially seem daunting to some, yet its comprehensive help center and user community provide ample support. On the other hand, Sendlane’s straightforward design helps new users feel comfortable, while seasoned marketers will appreciate the advanced features at their disposal. Instapage shines in this round as well, with a drag-and-drop editor that simplifies the design process. Its vast library of tutorials and resources ensures that users of all experience levels can maximize their potential. The user-friendly onboarding process means that anyone can start building effective landing pages quickly and easily.
Round Four – Support Options: Your Trusty Sidekicks
Customer support can often feel like having a loyal sidekick in your marketing journey. Each of these platforms provides a variety of support options, ensuring users can get assistance when needed. Instapage offers 24/7 live chat support, email assistance, and a rich knowledge base. SharpSpring also features live chat and email support but pairs it with a dedicated customer success manager for personalized assistance. Lastly, Sendlane provides support via email, live chat, and a helpful community forum where users can exchange ideas and solutions. Each support team is equipped to cater to users, ensuring that they have the resources required to succeed.
Round Five – Pricing Plans: Finding the Best Fit for You
Pricing is a significant consideration when choosing the right landing page builder for your specific needs. Instapage operates on a subscription model with tiered pricing depending on functionality and features, making it flexible for businesses of all sizes. SharpSpring's pricing reflects its vast array of features, which may appeal to larger organizations but could be a hurdle for smaller businesses or startups. Sendlane’s pricing is competitive, making it an attractive option for those looking for cost-effective email marketing solutions that include landing pages. It's essential for readers to gauge what features they prioritize when considering these options as each platform offers different value in its pricing structure.
In summary, while Instapage, SharpSpring, and Sendlane all have their unique strengths, the ideal choice is based on your specific marketing needs and objectives. If customization and conversion optimization are your top priorities, Instapage could be your best bet. For those seeking a broader marketing automation solution, SharpSpring might be the way to go. Conversely, if your focus is on integrated email marketing with essential landing page functionalities, Sendlane could fit the bill. Remember, the right choice is what aligns with your goals, so consider each platform carefully. In any case, we encourage you to take Instapage for a trial or demo – you may discover the perfect ally in your quest for increased conversions.
