How SharpSpring vs. JotForm vs. Instapage stack up against each other
Compare Instapage with SharpSpring and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, SharpSpring, and JotForm: The Showdown
Imagine picking your favorite superhero team to tackle your marketing challenges. Just like you want the best heroes with the right powers, you need top-notch landing page builders to convert your visitors into loyal customers. Each platform brings something unique to the table, but today we’re narrowing it down to three contenders: Instapage, SharpSpring, and JotForm. These three are celebrated in the digital marketing world, effectively guiding businesses in improving their conversion strategies. Your choice among these platforms could mean the difference between mediocre and outstanding campaign results. So, let’s analyze how they stack up against each other to help you decide which is best for your needs.
Meet the Contenders in the Landing Page Arena
Introducing our three strong competitors in the digital marketing warfare: Instapage, SharpSpring, and JotForm. Each of these platforms has carved out its niche, gaining recognition for catering to varying marketing needs. Instapage shines with its robust landing page customization and optimization features, making it a favorite for marketers looking to enhance their conversion rates. Meanwhile, SharpSpring stands out with its comprehensive marketing automation tools, offering deep insights and analytics for a more data-driven approach. On the other side, JotForm focuses on creating user-friendly forms and surveys, making it a great option for businesses needing quick solutions for lead generation. While they may seem like rivals, these platforms can complement each other depending on your marketing strategy and objectives.
Round One - Feature Smorgasbord
Template Options and User-friendliness Compared
When it comes to landing pages, having a variety of template options and an intuitive user interface can make all the difference. SharpSpring boasts various customer journey templates and customization options, allowing marketers to tailor their strategies according to their needs. However, users have noted that the learning curve can be somewhat steep, which may deter beginners. JotForm, known for its simplified form-building features, allows users to create landing pages quickly using their easy drag-and-drop interface. While it lacks some of the advanced design features that Instapage offers, its straightforwardness makes it notably user-friendly. Instapage sets itself apart with an expansive library of stunning, professionally designed templates, coupled with powerful customization tools that enable marketers to create unique landing pages without needing extensive technical knowledge. This capability not only eases the design process but also ensures that the landing pages resonate well with target audiences.
Instapage: Your Partner in Conversions
Instapage doesn’t just offer tools; it empowers marketers to enhance their campaigns through seamless customization and sophisticated conversion optimization features. With a vast array of customizable templates, the platform allows brands to create aesthetically pleasing and targeted landing pages that connect with different audience segments. Instapage supports A/B testing, ensuring that marketers can refine their strategies based on real data and improve their return on investment. It streamlines the process of building landing pages, minimizing unnecessary expenditures while enhancing customer journey experiences. By focusing on what truly matters to marketers—reducing costs, increasing conversion rates, and building brand loyalty—Instapage positions itself not only as a tool but as a vital partner in marketing success.
Round Two - Speed Matters
As we consider the performance of these platforms, let’s liken website speed to a barista brewing your morning coffee—wait too long, and your good mood can sour fast! The loading speed of landing pages is crucial, as every second spent waiting can lead to higher bounce rates and lost conversions. Therefore, let’s see how each contender measures up in terms of speed and performance.
Instapage Capabilities:
- Employs lightweight code to enhance loading speed.
- CDN integration for quicker access globally.
- Optimizes images automatically to reduce page weight.
- Allows for rapid A/B testing without slowdowns.
SharpSpring Capabilities:
- Offers reliable hosting with good load times.
- Provides analytics to monitor page performance.
- Supports caching to improve user experience.
JotForm Capabilities:
- Optimizes forms for fast loading on multiple devices.
- Simple designs that require less time to load.
- Quick setup process leads to faster deployment.
In conclusion, while all three platforms show commendable speed and performance, Instapage clearly stands out as a superior option for marketers who prioritize fast-loading, aesthetically pleasing landing pages that enhance user engagement.
Round Three - Navigating Usability
Navigating a new platform shouldn't feel like tackling an obstacle course. All three contenders excel in making their tools accessible to users of varying experience levels. Whether you’re a beginner eager to learn or a seasoned expert looking to optimize your workflow, each platform offers valuable resources to guide you. Instapage, for example, features an impressive library of tutorials and onboarding materials that make getting started a breeze; their user-friendly interface ensures anyone can become proficient in no time. SharpSpring provides comprehensive documentation and training resources designed to convert newcomers into power users. JotForm, with its drag-and-drop interface, possesses an innate ease that allows even those with minimal design skills to create effective landing pages effortlessly. Altogether, users can expect a supportive environment across these platforms that nurtures progress and growth in their marketing strategies.
Round Four - Customer Support Champions
Imagine your landing page builders as superheroes, always ready to save the day! Each platform boasts a dedicated support team to help users overcome challenges. Instapage provides multiple support channels, including live chat, email, and extensive documentation. SharpSpring prides itself on its personalized support, offering account managers to assist with strategic planning. JotForm, while focusing on community-driven support, has a robust forum and knowledge base to guide users. Their readiness to assist at every turn ensures that marketers never feel alone while navigating their projects.
Round Five - Understanding Costs and Plans
Evaluating pricing structures is like searching for the ideal shopping deal—it must fit your budget! Instapage offers various pricing tiers that cater to businesses of all sizes, making it an attractive option for serious marketers seeking effective conversion tools. SharpSpring’s pricing bundles are tailored for those needing marketing automation alongside landing page capabilities, which can offer significant value for organizations focused on comprehensive strategies. JotForm’s freemium model allows users to test the waters before committing, providing flexibility for those exploring their options. Therefore, the best choice regarding price will ultimately depend on your unique needs and the specific features you value.
In summary, while each platform presents its own array of advantages, the right choice hinges on individual needs and expectations. Consider your priorities—whether it's advanced features, responsive support, or budget-friendly options. Don’t forget to take Instapage for a spin with a free trial or demo. It's a chance to discover firsthand how it empowers you to create outstanding landing pages that drive conversions and build lasting relationships with your customers.
