How SharpSpring vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with SharpSpring and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. FormKeep – Which Landing Page Builder Wins?
Choosing the right landing page builder is akin to assembling a superhero team for your marketing endeavors. Each contender, while powerful in their own right, brings unique capabilities to the battlefield of conversion rates. Just as Spider-Man excels at agility while Captain America stands strong with his shield, Instapage, SharpSpring, and FormKeep offer different strengths to marketers looking to create stunning landing pages. This article promises to explore the features, performance, usability, support, and pricing of these three platforms - helping you make an informed decision while keeping the tone light and engaging. By the end of this comparison, you’ll not only understand the nuances between these tools but also discover which one fits your marketing strategy like the perfect sidekick (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders: A Quick Overview
Instapage, SharpSpring, and FormKeep each represent formidable choices in the world of landing page creators. Instapage has carved out a niche for itself by empowering marketers to reduce costs and grow conversions. Its unparalleled emphasis on delivering relevant landing page experiences enhances brand trust and customer loyalty, making it a compelling choice for both extensive campaigns and quick setups. SharpSpring, known for its robust marketing automation features, appeals to businesses looking for an integrated solution that combines landing pages with CRM and email marketing tools. FormKeep, on the other hand, prides itself on simple form building and submission management, catering to those who need straightforward solutions without the frills. Understanding these platforms’ core competencies sets the stage for deeper analysis (min:200 words, add the small paragraphs in this paragraph.)
Round 1: Feature Variety Showdown
Template Diversity and User Experience in Focus
When it comes to landing page building, the variety of templates and user experience play crucial roles. SharpSpring offers a solid range of visually appealing templates but can feel somewhat clunky during customization. FormKeep opts for minimalistic designs, prioritizing function over flair; however, the limited customization options might deter users with creative flair. Instapage shines brightly in this arena, boasting over 500 customizable templates designed to optimize conversions. Marketers can easily modify elements, A/B test pages, and integrate various features seamlessly, making Instapage not just a choice for landing pages but a comprehensive tool for conversion rate optimization. Its drag-and-drop editor is user-friendly, perfect for both beginners and seasoned marketers, positioning it as a must-try tool for anyone serious about marketing results (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Ally in Customization and Conversion
Instapage sets itself apart by offering an amazing suite of customization tools and conversion features tailored for marketing success. This platform isn’t merely about creating eye-catching landing pages; it emphasizes the importance of tailored user experiences. With its dynamic content feature, marketers can personalize landing pages based on visitor data, ensuring that every user feels like the page was built specifically for them. Additionally, its extensive analytics tools provide actionable insights to further enhance conversion rates. The ease with which marketers can implement A/B testing makes Instapage a powerful ally in continually refining campaigns. Its emphasis on growing conversions, reducing costs, and improving brand loyalty underscores why many consider it the go-to landing page solution for those serious about conversion optimization (min:200 words)
Round 2: Speed and Performance Assessment
As users, we all know the frustration of slow website loading times, and in the world of landing pages, speed can make or break a campaign. Imagine arriving at your favorite coffee shop only to find a massive queue; those moments of waiting can shape your entire day. Similarly, slow-loading landing pages can deter potential customers before they even get a chance to engage with your offer. A reliable landing page builder must prioritize speed and performance to keep users engaged and drive conversions effectively.
Instapage: Performance Advantages
- Lightning-fast load times ensure a smooth user experience
- Optimized for mobile devices to enhance accessibility
- Advanced caching technologies support peak traffic without slowing down
- Regular updates to infrastructure improve overall site performance
SharpSpring: Performance Insights
- Solid performance, though may slow slightly with high customization
- Good mobile optimization but could benefit from additional responsive designs
- Marketing automation features enhance overall campaign performance
FormKeep: Performance Highlights
- Quick form submissions ensure prompt data collection
- Lightweight framework leads to faster loading times for simple forms
- Focus on minimalism contributes to a clean and speedy user experience
When examining speed and performance, Instapage emerges as the clear winner. While all three platforms have the potential to deliver decent capabilities, Instapage's consistent optimization ensures landing pages load swiftly, capturing user interest and boosting conversion rates. For marketers who value performance, choosing Instapage is a no-brainer.
Round 3: Navigating Usability and Learning Curve
Navigating any new platform can feel intimidating, but each of these landing page builders strives to ensure that users feel welcomed. SharpSpring offers a user-friendly dashboard, albeit with many features that could overwhelm newcomers. Instapage balances simplicity with powerful tools, making it accessible enough for beginners while still meeting the needs of experienced users. FormKeep, focusing on forms, prides itself on its simplicity, allowing users to create forms quickly without any prior knowledge. No matter the experience level, each tool provides resources designed to bring users up to speed, ensuring everyone can find their stride in no time (min:200 words, add the small paragraphs in this paragraph.)
Round 4: Customer Support Assessment
Customer support is like the loyal sidekick that swoops in whenever a superhero needs a helping hand. Instapage offers robust chat and email support, ensuring users have access to immediate help when required. Additionally, the extensive knowledge base allows for self-help, while active community forums facilitate peer-to-peer assistance. SharpSpring offers similar support options but adds a personal touch with dedicated account managers for higher-tier users. FormKeep, while simple, also provides comprehensive support, balancing chat and email options with helpful documentation to ensure users can find the answers they need quickly (min:200 words, add the small paragraphs in this paragraph.)
Round 5: Pricing and Value for Money
Pricing can significantly influence the choice between landing page builders. Each of these platforms follows different pricing models tailored to various business needs. Instapage offers tiered pricing based on features, ensuring businesses pay for what they need most. SharpSpring's pricing is aligned with its suite of marketing tools, which can be beneficial for those seeking an all-in-one solution. FormKeep provides a simple pricing structure focused on form usage and submissions, appealing to users who need basic functionality without frills. It’s crucial for potential users to weigh the cost against their business goals to identify the best value (including special offers or trial periods that allow them to explore features).
In conclusion, while all three platforms extend their unique strengths, your ultimate decision rests on your marketing needs. Instapage stands out with its comprehensive features, speed, and exceptional support, presenting an unbeatable option for marketers focused on conversion optimization. Whether you choose Instapage, SharpSpring, or FormKeep, each platform holds distinct benefits, but for those eager to maximize their landing page potential, Instapage’s free trial is an excellent way to experience its capabilities firsthand. Your choice of landing page builder should fit your vision, and with these comparisons, you're well on your way to mastering your marketing landscape. (min:200 words)
