How SendPulse vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with SendPulse and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SendPulse vs. 23FormBuilder – Which Landing Page Builder is Right for You?
Choosing the perfect landing page builder is like assembling your A-team of marketing superheroes. Each platform comes with its unique powers, and selecting the right one can mean the difference between a lackluster campaign and a full-blown marketing triumph. In the battle arena of landing page builders, we have three noteworthy contestants: Instapage, SendPulse, and 23FormBuilder. While they all aim to equip marketers with the tools to craft powerful landing pages, their approaches vary significantly. This comparison promises not only to illuminate their strengths and weaknesses but also to ensure you have a clear understanding of which platform will suit your needs best. We’ll explore features, effectiveness, usability, customer support, and pricing across all three builders to help you make an informed decision. With plenty of insights and a dash of friendly banter, let’s dive into this epic showdown!
Introducing the Heavyweights: A Quick Overview
In one corner, we have Instapage, renowned for empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Next up is SendPulse, known for its email marketing capabilities and versatile tools that integrate landing page building with automation features. Finally, we have 23FormBuilder, praised for its ability to create diverse forms and surveys, making it an interesting contender in this category. Each platform offers its own unique flair and functionality, appealing to different types of marketers and business goals. Instapage stands out for its stunning templates and high degree of customization, while SendPulse shines with its all-in-one marketing solution. 23FormBuilder, although primarily a form builder, provides features that resonate well with users needing intuitive form-to-page capabilities. Let's look deeper into what each platform uniquely offers.
Round One - Features and Functionality Face Off
Template Flexibility and User-Friendly Design
When it comes to templates, each platform has its distinct offering. Instapage boasts a rich selection of customizable templates that cater to various industries and campaign goals, helping marketers create high-converting landing pages in no time. It emphasizes responsive designs, ensuring that pages look great on any device. Meanwhile, SendPulse presents a range of simple yet effective templates, allowing quick adjustments and rapid deployment in marketing campaigns. Despite its primary focus being on email, its landing page feature effectively supports smaller-scale campaigns. On the other hand, 23FormBuilder excels in creating forms, which can be embedded into landing pages, offering users the capability to engage visitors quickly. However, the challenge lies in the less extensive template options available compared to its counterparts. In a crowded marketplace, Instapage clearly shines with its emphasis on both flexibility and usability, appealing vividly to marketers who prioritize results over ease of setup.
Instapage: Your Partner in High-Impact Landing Pages
Instapage positions itself not just as a tool, but a partner in the marketing journey. Dedicated to conversion rate optimization, it offers unmatched customization options, along with features like A/B testing and heatmaps, allowing marketers to analyze and refine their approaches effectively. Instapage helps create personalized landing experiences that guide potential customers down the conversion funnel seamlessly. The robust integration capabilities of Instapage further enhance its usability, connecting effortlessly with popular CRM and email marketing platforms, ensuring your audience is nurtured all along their journey. Overall, when comparing feature sets, Instapage stands atop the competition, primarily due to its laser focus on conversions and user experience.
Round Two - Speed and Performance Showdown
Now that we've examined features, let’s highlight speed and performance - critical factors that can determine the success rate of landing pages. Think of waiting for a slow-loading page like queuing endlessly for coffee; it might be tolerable for a moment, but if it takes too long, frustration sets in, potentially losing customers. Every second counts, and each platform’s speed can significantly impact user experience and conversions.
Instapage Speed Advantages:
- Optimized for fast loading times, reducing bounce rates.
- Built-in acceleration technologies free users from technical concerns.
- Responsive design ensures quick HTML rendering on any device.
- Regular performance monitoring keeps the platform fast and efficient.
SendPulse Speed Advantages:
- Quick setup, enabling rapid launching of landing pages.
- Lightweight design templates optimize fast loading.
- Integrated system enhances response times for users.
23FormBuilder Speed Advantages:
- Efficient form builder that renders quickly on pages.
- Optimized responses for forms, minimizing load delays.
- Direct integration capabilities reduce loading times.
In conclusion, speed is a defining factor for each platform. While SendPulse and 23FormBuilder provide decent performance, Instapage emerges as the clear winner, effortlessly combining speed with an abundance of features that enhance overall user experience.
Round Three - Navigating Usability and Learning Curves
Diving headfirst into usability, we look at how each platform guides users from the first click to advanced features. User-friendliness is paramount, especially for those new to online marketing or landing page design. Instapage triumphs in this arena, with its intuitive drag-and-drop interface simplifying the entire design process. Its tutorial resources and customer support bolster confidence, making it easy to navigate and create professional-looking pages in a fraction of the time. Comparatively, SendPulse offers a straightforward experience, with configurations that lend themselves to an easy learning curve, especially for existing users of its email services. Meanwhile, while 23FormBuilder serves primarily form-oriented users, its usability can feel limited outside its core functions, potentially requiring a steeper learning curve for full capabilities. In this round, Instapage clearly leads the charge, harmonizing ease of use with powerful customization features.
Round Four - The Support Experience: Your Marketing Sidekicks
Support is essential when leveraging online tools, and each platform showcases its strengths in this arena. Instapage offers thorough customer support through chat, email, and an expansive knowledge library, ensuring users have multiple avenues for assistance. Its dedicated support staff adds an extra layer of reassurance for users navigating technical aspects. SendPulse likewise provides robust support, with extensive resources available, live chat, and email support, ensuring quick resolutions. 23FormBuilder, although less comprehensive in support, does offer solid email support and an informative FAQ section. By applying a friendly approach, these platforms commit to guiding users through issues. In this category, all contenders aim to support marketers, but Instapage retains an edge in responsiveness and available resources.
Round Five - Analyzing Pricing Strategies
The pricing structures of these landing page builders are as diverse as their features. Instapage, being a premium service, does come with a higher price tag, but the investment allows marketers to tap into features that can lead to higher ROI and conversion rates. SendPulse implements a tiered pricing model that makes it budget-friendly for businesses at various scales, allowing users to leverage essential features while controlling costs. In contrast, 23FormBuilder offers a mix of free and paid plans focused on ease of use but may not provide the full functionality that marketers require. As we evaluate pricing, it’s essential to consider the value each platform brings relative to the costs involved, as the right choice often hinges upon balancing features desired with budget constraints.
In closing, while each platform has unique strengths, the one you choose largely depends on your specific needs and objectives. Instapage’s top-tier features, support, and strategic focus on conversions make it an excellent investment for serious marketers. As you evaluate your options, consider what aspects matter most to you: features, support availability, or budget. Whether you opt for Instapage or one of the other platforms, it’s about finding the right fit for your marketing muscles. More than just a comparison, this is about empowering your marketing strategies - why not sign up for a free trial with Instapage and discover the difference?
